Ulrike Baker
Hoover,AL
Summary
Accomplished retail and automotive operations executive with over 30 years of progressive leadership experience encompassing store management, sales operations, customer experience, inventory management, employee development, and multi-location business leadership.
Overview
33
33
years of professional experience
Work History
Area Director
Pep Boys
Birmingham, Alabama
02.2022 - Current
- Provided leadership and operational oversight for multiple automotive service locations and sales territories.
- Drove sales growth and margin improvement while effectively controlling expenses across assigned locations to enhance profitability.
- Managed daily operations and sales functions, aligning activities with company initiatives to support overall business goals.
- Partnered with area and senior leadership to implement operational initiatives and achieve performance objectives.
- Monitored business performance to identify and implement opportunities for productivity and profitability enhancements.
- Developed service managers through effective coaching, accountability, and performance management.
- Oversaw inventory control, ensuring adherence to best practices in inventory management.
- Resolved complex customer complaints while safeguarding relationships and company interests.
Store Manager
Pep Boys
Birmingham, Alabama
05.2012 - 02.2022
- Oversaw store operations, achieving sales and service objectives across all business segments.
- Cultivated customer-focused culture, enhancing service quality and operational standards.
- Recruited, trained, and developed employees to enhance performance and meet business goals.
- Held teams accountable for corporate standards, improving customer service consistency.
- Managed inventory levels, implementing effective control practices to optimize stock.
- Collaborated with area directors to execute sales strategies, driving alignment and performance.
- Resolved customer complaints promptly to uphold loyalty and satisfaction.
- Supported business initiatives and promotional programs to drive operational success.
Store Manager
Sears
Birmingham, Alabama
10.1993 - 05.2012
- Advanced to store leadership, overseeing team performance and streamlining operations.
- Provided disciplined leadership by establishing expectations and holding team accountable for results.
- Executed company initiatives and operational standards to drive sales strategies.
- Developed employees through coaching, performance management, and daily leadership.
- Monitored inventory and operational processes to boost sales performance and satisfaction.
- Focused on customer-facing processes to enhance the customer experience.
- Addressed customer concerns while maintaining company standards and fostering relationships.
- Delivered real-time feedback on products and pricing to advocate for customer interests.
Education
Some College (No Degree) -
University of Alabama At Birmingham
Birmingham, AL05-1995
High School Diploma -
Shades Valley High School
Homewood, AL05-1993
Skills
- Sales growth
- Margin improvement
- Expense management
- Inventory management
- Operations management
- Retail operations
- Performance management
- Strategic execution
- Process improvement
- Customer retention
- Customer complaint resolution
- Team leadership and development
- Recruitment development
- Decision making
- Collaboration
- Operational compliance
Accomplishments
- Customer Service Awards
Top Sales Awards
Most Profitable in the Area
Four Consecutive Years Accident-Free
Timeline
Area Director
Pep Boys
02.2022 - Current
Store Manager
Pep Boys
05.2012 - 02.2022
Store Manager
Sears
10.1993 - 05.2012
Some College (No Degree) -
University of Alabama At Birmingham
High School Diploma -
Shades Valley High School