Umar Zaidi

• Develop, execute, and oversee marketing of website and digital e-commerce platform teams
• Created and marketed website www.Watchcolor.com, garnered over 5K clicks and over 10K impressions
• Designed and launched website using Google Advertisement, and Google Merchants for SEO and PPC in collaboration with multiple international business teams in Pakistan, Turkey, and United Arab Emirates
• Improved existing policies to reach peak optimal efficiency by delegating tasks equally with domestic and international teams
• Conducted digital market research to target potential clients internationally
• Examined regulatory policies such as courier services for international shipment with insurance regulations changes.

• Designed and launched website for small watch trading companies in collaboration with international developer teams.
• Developed, executed and oversaw marketing of website and digital commerce platforms garnering over 300K impressions in just 6 months.
• Established key performance indicators to track, analyze and adjust strategies, leading to 25% increase in sales and revenue growth, saving 20% in overhead costs and commission fees on ecommerce platforms.
• Successfully transitioned ecommerce platform customers to website via successful marketing strategy campaign.

• Worked in the drafting and implementation of new policies which led to reducing carbon emissions and ensured pedestrian safety, regulations as state policy, and safety of pedestrians with large vehicles on interstate highways
• Supervised and consolidated public relations for 70+ constituents per week, which included lobbying groups, corporate representatives, and non-profit organizations in the state of Maryland
• Attended house floor voting and committee meetings, negotiated co-sponsorships with elected counterparts, and facilitated successful inter-agency collaborations at the state level.

• Spearheaded team analyzing Harvard’s Procurement Policies with a focus on Labor Standards and Human Rights
• Developed and presented policy recommendations with the team to university president and procurement office
• Funded by Carr Center for Human Rights Policy at Kennedy School of Government under President’s Advisory Committee on Labor Standards.

• Policy research on bilateral projects in China’s Belt & Road Initiative
• 100-page research includes policy recommendations decisions to government officials by use of multiple paradigms approach
• Graduate level research project under mentorship of tenured Harvard professor and CID Director Dr
• Asim Khwaja
• Conducted comprehensive research and analysis on complex policy issues related to every energy and infrastructure agreement and developed a new framework to address the key issues for every single project
• Utilized the applications of Constructivist and Positivist Research Methodology approach for data collection and analysis by evaluating each project of energy plant, infrastructure projects and bilateral agreements
• Enacted Quantitative and Qualitative analytical research approach and created parameters for the flag-ship project to be juxtaposed with other bilateral and multilateral projects under the Belt & Road Initiative and analyze results
• Research was published upon completion and to date has over 1,200 downloads and citations since publishment

• Prepared briefings and delivered reports about issues addressed at Security Council and General Assembly meetings.
• Delegated to attend briefings at Department of Peacekeeping under former Amb. Maleeha Lodhi, Dep. Amb. Nabil Munir, and Amb. Khalil.
• Successfully relayed briefing points from embassy to headquarters.