I'm Valentina Garcia Austt, I'm a Bilingual Advertising Senior Producer with over 15 years of experience working for award-winning advertising agencies and worldwide production companies, for brands such as Coca Cola, Toyota, VW, Verizon, Walmart, Netflix, Ford, Sunsilk, Diageo, Devour, Converse, Oreo, Goya, Lala, among others, and industries such as fashion, beauty, pharma, consumer packaged goods, and automotive, for the Argentinian market, Latin America, the Caribbean, and the USA.
Currently living in Miami, FL.
When it comes to production, my philosophy is simple: be known for what you can achieve, and be accountable to what you say.
Every day, my mission is to match my actions with my words. It's not always easy, but that's why it's important. I can achieve this by consistently committing to being an open and honest communicator. It's what builds trust and increases value.
Post-Production Oversight: Manage the post-production process from start to finish, ensuring the timely and efficient delivery of high-quality content.
Team Leadership: Provide leadership and direction to the post-production team, including editors, colorists, sound designers, and other post-production staff, fostering a collaborative and productive work environment.
Client Communication: Act as the main point of contact for clients during the post-production phase, maintaining open communication channels to address feedback, concerns, and project updates.
Workflow Management: Develop and implement efficient post-production workflows, optimizing processes to maximize productivity and minimize turnaround times.
Quality Control: Conduct thorough reviews of post-production work to ensure it meets quality standards, client specifications, and industry best practices.
Budgeting and Resource Allocation: Manage post-production budgets and resources effectively, optimizing allocation to achieve project goals while maintaining profitability.
Vendor Coordination: Collaborate with external vendors, such as visual effects studios, animation houses, and sound facilities, to secure necessary resources and services for post-production tasks.
Timeline Management: Create and maintain post-production schedules, coordinating tasks and milestones to ensure projects are completed on time and within budget.
Creative Input: Provide creative input and guidance throughout the post-production process, collaborating with editors and other team members to achieve the desired aesthetic and storytelling objectives.
Technical Expertise: Stay up-to-date on the latest post-production technologies, tools, and techniques, leveraging technical expertise to enhance project outcomes and workflow efficiency.
Problem Solving: Address any technical or logistical issues that arise during post-production promptly and effectively, utilizing problem-solving skills and industry knowledge to find solutions.
Documentation and Reporting: Maintain accurate records of post-production details, expenses, and deliverables, generating reports for internal and external stakeholders to track progress and measure success.
Collaboration: Foster strong relationships with internal stakeholders, including directors, producers, and creative teams, collaborating closely to ensure post-production work aligns with creative vision and project goals.
Training and Development: Provide mentorship and training to junior post-production staff, fostering their professional growth and development within the team.
Project Management: Oversee advertising projects, from conceptualization to execution, ensuring deadlines and budgets are met.
Team Leadership: Provide leadership and guidance to the advertising production team, including producers, coordinators, and creative staff.
Creative Development: Collaborate with creative teams to develop innovative and effective advertising concepts that align with client objectives and target audience preferences.
Budgeting and Resource Allocation: Develop and manage project budgets, allocating resources effectively to optimize efficiency and ensure profitability.
Vendor Management: Identify and negotiate contracts with external vendors, such as production companies, directors, photographers, and post-production facilities, to secure necessary resources for projects.
Quality Control: Conduct thorough reviews of advertising materials to ensure they meet quality standards, brand guidelines, and regulatory requirements.
Risk Management: Anticipate potential risks and obstacles throughout the production process, implementing proactive strategies to mitigate them and maintain project momentum.
Timeline Management: Create and maintain production schedules, coordinating tasks and milestones to ensure timely delivery of advertising campaigns.
Collaboration: Foster strong relationships with internal stakeholders, including account managers, creative directors, and marketing strategists, to align advertising initiatives with broader marketing objectives.
Problem Solving: Address any issues or challenges that arise during the production process promptly and effectively, utilizing strong problem-solving skills and sound judgment.
Post-Production Software Proficiency: Mastery of industry-standard post-production software such as Adobe Premiere Pro, Final Cut Pro, Avid Media Composer, Adobe After Effects, DaVinci Resolve, etc, to manipulate video, audio, and visual effects
Technical Aptitude: Ability to troubleshoot technical issues and optimize workflows, including understanding codecs, file formats, compression techniques, and color grading
Attention to Detail: Meticulous attention to detail to ensure the accuracy and quality of the final product, including precise editing, sound mixing, color correction, and visual effects integration
Creative Vision: Strong creative instincts and the ability to interpret and enhance the creative vision of directors, clients, and creative teams through post-production techniques
Project Management: Excellent organizational and time management skills to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines
Communication Skills: Clear and effective communication skills to collaborate with directors, editors, sound designers, visual effects artists, clients, and other stakeholders throughout the post-production process
Problem-Solving Abilities: Strong problem-solving skills to troubleshoot technical issues, overcome creative challenges, and find innovative solutions to achieve project goals
Collaboration and Teamwork: Ability to work collaboratively in a team environment, taking direction from senior producers and directors while also contributing creative ideas and feedback to enhance project outcomes
Client Management: Experience in managing client expectations, gathering feedback, and incorporating client revisions while maintaining the integrity of the creative vision and adhering to project timelines and budgets
Adaptability: Flexibility to adapt to changing project requirements, client preferences, and creative direction, while maintaining high standards of quality and professionalism
Leadership Skills: For senior roles, leadership abilities are essential to oversee and mentor junior post-production staff, providing guidance, support, and feedback to foster their professional development
Industry Knowledge: Stay updated on industry trends, emerging technologies, and best practices in post-production techniques, tools, and software to continually improve skills and enhance project outcomes
Client Focus: Dedication to delivering post-production work that exceeds client expectations, meets project objectives, and enhances the overall quality and effectiveness of advertising campaigns