Valentina Serrano Garcia
Tempe,AZ
Summary
Strategic Planner recognized for exceptional productivity and the ability to complete tasks efficiently. Proficient in communication, problem-solving, and adaptability, consistently delivering successful project outcomes within tight deadlines. Goal-oriented Planner with solid background in project management, strategic planning, and budget forecasting. Demonstrated strengths include problem-solving, analytical thinking, and collaboration.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Trade Planner Associate
General Mills
Tempe, AZ
08.2024 - Current
- Analyze Nielsen data to provide solution-based insights to sell and influence decision-makers, and assist with business development, promotion comparisons, category management, and pricing for the Albertsons team.
- Conduct and present growth share analysis to senior management based on dollars, unit sales, volume, case fill, merch plans and product changes.
- Assisted in developing strategic plans for long-term initiatives while managing short-term tasks simultaneously.
- Applied industry knowledge and personal expertise to customize meetings, conferences and conventions to specific standards.
Category Mangement Associate
General Mills
Minneapolis, MN
01.2023 - 10.2024
- Led grocery retailers in distribution share gains at Dollar General, Dollar Tree, Ahold- Delhaize for the meals and baking team despite supply issues across categories.
- Sold in new item innovations, and negotiated their most favorable placement on the shelf at the retailers mentioned above in over 90 category reviews.
- Developed review decks, uncovered valuable insights, and presented findings to buyers using IRI, Nielsen, Shopper Journey, Numerator, Tableau, and Ez Mode.
- Collaborated with internal brand, sales, and consumer insights teams to establish new distribution planning sessions to find strategic assortment opportunities.
- Identified opportunities for new product launches, line extensions and promotional activities.
- Monitored competitors' activities to stay ahead in the market.
Marketing Specialist Intern
Slopes Marketing
Remote
01.2022 - 12.2022
- -Work in multiple email marketing platforms, including (but not limited to) HubSpot, Pardot, and constant Contact to send bulk emails.
- -Help prepare send lists and suppression lists -Help segment email marketing lists to ensure our emails are sent to the correct prospects.
- Manage opt-out lists to ensure that we are sending to only prospects who are opted into our lists Work in Bluetick.io to send cold emails to prospects who have not opted into client lists.
- Help prepare HTML and plain text email templates for email blasts and nurture campaigns, and help set up marketing automation initiatives in HubSpot and Pardot, including lead scoring, automations, completion actions, etc.
- Help setup marketing automation initiatives in HubSpot and Pardot, including lead scoring, automations, completion actions, etc.
Marketing and Sales Intern
Global Impex USA
Remote
01.2021 - 12.2022
- Developing and implementing sales strategies and opportunities. - Working closely with other teams, like digital, supply chain, and PR, in collaboration to support sales efforts.
- Contacting and following up with customers, vendors, and international suppliers regularly.
- Maintaining relationships with our existing and potential customers and distributors.
- Monitoring and researching the competition for pricing, product developments, forecasts, industry trends, and sales/marketing techniques.
- Identifying potential customers and closing major sales opportunities through cold calling and emailing.
Business Management Intern
General Mills
Minneapolis, MN
05.2022 - 08.2022
- Create customized materials for customers.
- Assist in pitching distribution initiatives.
- Track the performance of new items.
- Best-in-class shelving principles.
- Consult using consumer data & insights.
- Implemented strategies to take advantage of new opportunities.
- Monitored operations and reviewed records and metrics to understand company performance.
Social Media Intern
UNM Athletics
01.2021 - 12.2021
- - Responsible for planning and assisting with game day management, marketing, and video production for UNM athletics events.
- Editing and creating content for social media.
- Photoshop, Premier Pro, Canva.
Business Assistant
UNM Press
Albuquerque, NM
01.2021 - 12.2021
- -In charge of processing Chrome River royalty payments, processing refunds and tracking and dispersing rights, royalties, and permissions.
- Use of excel and power point.
Marketing Specialist Intern
Social Synergy Design
01.2020 - 12.2020
- -Creating, managing and optimizing digital marketing and lead generation initiatives specific to the company.
- Setting up LinkedIn split- tests & analyzing. Setting up events and analyzing, setting up video marketing campaigns, executing on a weekly basis, and analysis.
- Setting up events & analyzing Setting up video marketing campaigns, executing on a weekly basis & analysis.
Education
BBA -
University of New Mexico
Albuquerque, NM12-2022
Partners Academy
05-2022
Skills
- Problem resolution
- Leadership
- Team building
- Friendly, positive attitude
- Remote office availability
- Self-Directed
- Analytical and critical thinking
- Analytical tool implementation
- Time management
- Business planning
Languages
English
Full Professional
Spanish
Native/ Bilingual
Certification
- Digital Marketing 360
Affiliations
- VOLUNTEER EXPERIENCE OR L EADERSHIP Volunteered as a youth counselor for JOVENES DEL CENACULO.
Responsible for the well-being of a teenage youth with a variety of social insecurities, including substance abuse, emotional abuse, and neglect.
Responsibilities included, but were not limited to, organizing, and preparing daily activities in a safe and comfortable environment and providing motivational support.
Competed in the Colombian Math Olympic. Responsible for representing high school math team at the National level of competition earning first place in 2017
Timeline
Trade Planner Associate
General Mills
08.2024 - Current
Category Mangement Associate
General Mills
01.2023 - 10.2024
Business Management Intern
General Mills
05.2022 - 08.2022
Marketing Specialist Intern
Slopes Marketing
01.2022 - 12.2022
Marketing and Sales Intern
Global Impex USA
01.2021 - 12.2022
Social Media Intern
UNM Athletics
01.2021 - 12.2021
Business Assistant
UNM Press
01.2021 - 12.2021
Marketing Specialist Intern
Social Synergy Design
01.2020 - 12.2020
- Digital Marketing 360
BBA -
University of New Mexico
Partners Academy
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