Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Valeria Covo Juan

Miami,FL

Summary

Proactive Co/Startup Founder with extensive experience in market research, product development, and strategic partnerships. Proven track record in driving business growth, enhancing brand recognition, and managing financial resources. Bringing visionary leadership and data-driven decision-making to advance innovative initiatives and foster industry collaboration.

Overview

12
12
years of professional experience

Work History

Co/Startup Founder

Caserito SAS
10.2024 - Current
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Drove product development from concept to launch, ensuring alignment with customer needs.
  • Built an extensive network of connections within the industry, facilitating collaboration and resource sharing among startups.
  • Established strong partnerships with key industry players for greater market presence.
  • Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
  • Implemented effective marketing campaigns to increase brand recognition and attract new customers.
  • Mentored employees for professional growth, promoting a culture of learning within the organization.
  • Managed financial resources effectively, maintaining profitability throughout various stages of growth.
  • Developed key operational initiatives to drive and maintain substantial business growth.

Co-Founder/Operations Manager

Cava Wine Bar & Shop / Calle 90
06.2023 - Current
  • Evaluated market trends to identify emerging opportunities and inform strategic decision making.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Secured lucrative partnerships by establishing strong relationships with key industry players.
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.

Co-Founder/General Manager of Operations

Cava Wine Bar and Shop /Zona G
06.2017 - Current
  • Evaluated market trends to identify emerging opportunities and inform strategic decision making.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Secured lucrative partnerships by establishing strong relationships with key industry players.
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.

Public Relations Director/Senior Consultant

Covo Boutique PR (Sabina Covo Communications LLC)
07.2019 - 06.2022
  • Oversaw agency selection process, identifying the best partners to support each client''s unique needs.
  • Managed budgets effectively, allocating resources strategically to maximize impact of PR initiatives.
  • Navigated complex regulatory environments successfully by ensuring compliance in all communication materials.
  • Led cross-functional teams to ensure seamless execution of comprehensive PR strategies.
  • Developed compelling press materials that generated significant media interest and coverage.
  • Collaborated closely with marketing teams to create synergistic promotional efforts across multiple channels.
  • Elevated brand reputation by developing and implementing strategic public relations campaigns.
  • Enhanced social media presence by creating engaging content that resonated with target audiences.
  • Conducted comprehensive media analysis to inform data-driven decision-making for PR campaigns.
  • Increased client visibility with well-executed event planning and promotion efforts.
  • Collaborated with other departments to develop integrated branding and public relations strategies.
  • Oversaw team of communications and media relations professionals with focus on achieving PR results.
  • Negotiated partnerships with industry influencers for mutually beneficial content sharing opportunities.
  • Guided clients through critical messaging development, refining key messages for various audiences.
  • Spearheaded thought leadership initiatives, positioning clients as experts in their respective industries.

Public Relations Director/Co-Founder

La Boutique PR/LOVE Public Relations
01.2013 - 09.2021
  • Negotiated partnerships with industry influencers for mutually beneficial content sharing opportunities.
  • Elevated brand reputation by developing and implementing strategic public relations campaigns.
  • Built strong relationships with influential media contacts, enhancing opportunities for positive exposure.
  • Guided clients through critical messaging development, refining key messages for various audiences.

Education

Master of Arts - Journalism And Mass Communication

PONTIFICIA UNIVERSIDAD JAVERIANA
Bogota, Colombia

High School Diploma -

COLEGIO BRITANICO DE CARTAGENA
Cartagena De Indias, Colombia

MBA - Fashion And Retail

ESDEN BUSINESS SCHOOL
Spain
08-2015

Skills

  • Data-driven decision-making
  • Visionary leadership
  • Marketing expertise
  • Innovation management
  • Entrepreneurial leadership
  • Recruitment and hiring
  • Negotiation
  • Marketing
  • Consulting
  • Market Knowledge
  • Revenue development
  • Problem-solving abilities
  • Multitasking
  • Multitasking Abilities
  • Reliability

Languages

Spanish
Native or Bilingual
English
Full Professional

Timeline

Co/Startup Founder

Caserito SAS
10.2024 - Current

Co-Founder/Operations Manager

Cava Wine Bar & Shop / Calle 90
06.2023 - Current

Public Relations Director/Senior Consultant

Covo Boutique PR (Sabina Covo Communications LLC)
07.2019 - 06.2022

Co-Founder/General Manager of Operations

Cava Wine Bar and Shop /Zona G
06.2017 - Current

Public Relations Director/Co-Founder

La Boutique PR/LOVE Public Relations
01.2013 - 09.2021

Master of Arts - Journalism And Mass Communication

PONTIFICIA UNIVERSIDAD JAVERIANA

High School Diploma -

COLEGIO BRITANICO DE CARTAGENA

MBA - Fashion And Retail

ESDEN BUSINESS SCHOOL

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Valeria Covo Juan