Valeria Lujan
Principal UX Designer
New York,NY
Summary
Principal UX Designer with a proven track record at Fidelity Investments, specializing in wireframing and user research. Expertly led design initiatives for cryptocurrency trading platforms, enhancing user engagement and satisfaction. Adept at storytelling and design thinking.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Principal UX Designer
Fidelity Investments
New York City Metropolitan Area, United States
02.2023 - Current
- Led product design team in UX/UI development for Fidelity Crypto for Wealth Managers platform.
- Ensured seamless user experience and interface for Bitcoin and Ethereum trading.
- Collaborated with cross-functional teams to integrate crypto trading into existing investment platforms.
- Created intuitive, user-friendly design frameworks to simplify cryptocurrency trading.
- Facilitated launch and initial user testing, gathering feedback for continuous improvement.
- Lead the design and user experience for the FMAX and Custom SMA billing platforms (February 2024 - current)
Senior UX Designer
Verisk
New York City Metropolitan Area, United States
08.2022 - 02.2023
- Led the design process for the Forms and Policies platform, enhancing user engagement and satisfaction.
- Developed user personas and journey maps to identify pain points and optimize user experience.
- Collaborated with product managers and engineers to ensure design feasibility and technical alignment.
- Created high-fidelity prototypes for mobile and web applications to visualize user interactions.
UX Design
Proseeder
New York City Metropolitan Area, United States
12.2019 - 08.2022
- Developed interactive prototypes to enhance stakeholder presentations and collect feedback.
- Collaborated with product teams to establish user-centered design strategies for new features.
- Worked alongside developers to ensure design fidelity throughout implementation phases.
- Led design efforts for Salesforce App, Deal Teams, focusing on usability and functionality.
Education
UX Design -
Beginex
01.2020
Certificate - UX Design
Fashion Institute of Technology
01.2019
Bachelor of Science (BS) - International Trade and Marketing
Fashion Institute of Technology
01.2015
Skills
- Wireframing and prototype design
- Design thinking
- Storytelling
- User research
- Cryptocurrency
- Finance tools
Certification
• Design Thinking: From Insights to Viability
• Storytelling and influencing: Communicate with impact
• Customer Experience Leadership
• Storytelling and influencing: Communicate with impact
• Customer Experience Leadership
Languages
- Spanish
- English
Portfolio
FEATURED
Fidelity Crypto® for Wealth Managers
Proseeder
Deal Teams
Timeline
Principal UX Designer
Fidelity Investments
02.2023 - Current
Senior UX Designer
Verisk
08.2022 - 02.2023
UX Design
Proseeder
12.2019 - 08.2022
UX Design -
Beginex
Certificate - UX Design
Fashion Institute of Technology
Bachelor of Science (BS) - International Trade and Marketing
Fashion Institute of Technology