VALERIA SALAZAR
Arlington,VA
Summary
Strategic and results-driven Channel Marketing Manager with a proven ability to launch impactful campaigns across digital, event, and partner channels. Skilled in execution, optimization, and cross-functional collaboration.
Overview
6
6
years of professional experience
Work History
Channel Marketing Manager - Americas Region
Wildix, Inc
12.2023 - Current
- Lead distinguished co-marketing campaigns, exclusive events, trade shows, roadshows, and webinars across North America and Latin America, expanding partner reach and enhancing brand prestige.
- Host and moderate marketing panels for 100+ partners, cultivating thought leadership and industry influence.
- Build and maintain strategic relationships with key partners, enhancing loyalty, creating new co-marketing opportunities, and aligning initiatives with business goals.
- Direct CRM optimization, targeted marketing campaigns, and partner onboarding programs to deepen relationships, drive engagement, and generate high-value opportunities.
- Develop tailored messaging and digital advertising strategies aligned with partner and brand goals, strengthening market presence in the Americas.
- Achieve measurable results, contributing 16.7% toward a $30K quarterly regional revenue goal through strategic partnerships and event-led initiatives.
Marketing Coordinator - Americas Region
Wildix, Inc
09.2022 - 12.2023
- Coordinated webinars, roadshows, trade shows, and partner events across the Americas, strengthening relationships and increasing brand visibility.
- Managed partner communications through marketing automation tools, delivering targeted messaging to boost engagement and alignment.
- Supported integrated co-branded campaigns, PR efforts, analyst outreach, and partner success storytelling to elevate the brand profile.
- Planned and facilitated partner training sessions across North America, improving coordination and knowledge sharing.
- Conducted digital audits for new partners, providing strategic recommendations to improve online presence and brand positioning.
- Managed incoming partner leads and maintained CRM data hygiene to ensure timely follow-up and accurate reporting.
Sales Development Representative
Memory Blue
08.2021 - 03.2022
- Collaborated closely with Xage Security Inc. and internal account executives to qualify leads, address partner inquiries, and identify sales opportunities.
- Tracked key performance indicators (KPIs) to monitor customer acquisition, revenue impact, and return on investment (ROI).
- Logged 130–160 outreach calls daily and maintained detailed activity records in Salesforce to ensure pipeline accuracy.
Public Relations and Marketing Intern
Lancaster Consulting Washington
11.2020 - 03.2021
- Curated company rebranding initiatives, leading to a new website, a successful social media campaign, and a virtual event to launch the company's fresh image
- Developed and executed branding strategies, promotional marketing materials, and engaging social media content for local foundations in DC
- Contributed to mock-ups, email campaigns, and social media content.
- Contributed to expanding Lancaster Consulting company's network and client contact list
Production Manager Intern
Marigold Productions, LLC
09.2019 - 12.2019
- Conducted extensive archival research for "Last Battlefront: DC Vote" documentary
- Managed crew call sheets, and provided guidance to cast and crew members
- Oversaw budget tracking and expense reporting
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Assisted with developing plans based on filming schedules and locations
Education
Bachelor of Arts - Media And Communications, Business Administration
The Catholic University of America
Washington, DC05.2021
Digital Marketing Strategy Program
Harvard Business School
OnlineSkills
- Email Marketing & Automation
- Salesforce & Pardot
- CRM & Lead Management
- Data Analysis & Optimization
- Event & Trade Show Planning
- Co-Marketing Campaigns
- Multi-Channel Campaign Strategy
- Content & Messaging
- Kanban Workflow Management
- Media Relations
- Project Management
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Channel Marketing Manager - Americas Region
Wildix, Inc
12.2023 - Current
Marketing Coordinator - Americas Region
Wildix, Inc
09.2022 - 12.2023
Sales Development Representative
Memory Blue
08.2021 - 03.2022
Public Relations and Marketing Intern
Lancaster Consulting Washington
11.2020 - 03.2021
Production Manager Intern
Marigold Productions, LLC
09.2019 - 12.2019
Bachelor of Arts - Media And Communications, Business Administration
The Catholic University of America
Digital Marketing Strategy Program
Harvard Business School
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