Valerie Castro
Orlando
Summary
A sales expert with a track record of success, well-prepared to take on leadership roles. Proven ability to drive revenue growth and enhance client relationships sets apart. Thrives on team collaboration and achieving results, always keeping a strong focus on collective goals. Known for adaptability, strategic planning, and effective communication skills, excels in market analysis, lead generation, and negotiation.
Overview
8
8
years of professional experience
Work History
Sales Manager
TownePlace Suites by Marriott Orlando SeaWorld
03.2022 - Current
- Increased hotel bookings by developing and implementing strategic sales plans targeting various market segments.
- Established strong relationships with key industry partners and clients, leading to repeat business and referrals.
- Maintained a comprehensive understanding of industry trends and best practices, continuously refining sales strategies for maximum effectiveness
- Boosted revenue through upselling hotel services, amenities, and group offerings during the sales process.
- Developed customized proposals tailored to each potential client''s needs, improving conversion rates from inquiries to bookings.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Organized successful site visits for potential clients, highlighting the hotel''s features and demonstrating its value as a destination venue.
- Implemented and created promotions to stimulate repeat business and attract new business travel accounts.
- Collaborated with marketing team to create promotional materials showcasing the hotel''s unique selling points, attracting new clientele.
- Participated in industry events such as trade shows and conferences to network with potential clients and promote the hotel brand.
- Enhanced client satisfaction by providing exceptional customer service and promptly addressing inquiries or concerns.
Director Of Sales
Holiday Inn & Suites International Drive South
03.2020 - 03.2022
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
- Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Analyzed sales and marketing data for improved strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Jr Sales Manager
TownePlace Suites by Marriott at SeaWorld
05.2019 - 03.2020
- Increased sales revenue by building strong relationships with clients and identifying their specific needs.
- Fostered a positive work environment by recognizing strong performance and providing constructive feedback to drive continuous improvement.
- Built relationships with customers and community to establish long-term business growth.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Participated in industry events such as trade shows and conferences to network with potential clients and promote the hotel brand.
Sales Coordinator
TownePlace Suites by Marriott at SeaWorld & Holiday Inn Express and Suites at SeaWorld
12.2017 - 03.2019
- Managed catering opportunities
- Ensure all sales efforts are coordinated correctly and in a timely manner
- Up-sell every business opportunity in order to achieve sales goals
- Served as a liaison between internal departments such as production, logistics, finance, ensuring seamless end-to-end management of client accounts.
- Communicate and manage relationships with key internal and external clients. Cultivated long-lasting relationships with existing clients by providing ongoing support throughout the post-sales process.
- Understanding of the hotel’s primary target customer and service expectations
- Shadow Director of Sales on sales calls in order to achieve personal training development
- Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
- Maintain relationships with top account producers
- Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
Front Desk Agent
TownePlace Suites by Marriott at SeaWorld
05.2017 - 12.2017
- Provide great service to all guest efficiently, courteously and professionally
- Responsible for checking guests in and out of the Hotel
- Promptly and effectively deal with guest concerns or issues and see all are met to satisfaction in timely manner
- Post guest charges, collect payments and follow all cash handling procedures
- Handle guest mail and messages with respect to privacy and professionalism
- Be knowledgeable of the hotel brand and various programs (travel programs, special offers)
- Be a great communicator to various departments and management on guest comments and concerns
- Respond quickly to incoming calls, lobby visitors and team members needing front desk assistance
- Have full knowledge of hotel safety and emergency procedures
Part Times Sales Associate
Alex and Ani
03.2017 - 06.2017
- Fulfilled Daily Quotas
- Tending to customer needs, and selling product with the highest level of client service at all times
- Be the driving force behind the ALEX AND ANI message of positive energy
- Expert on product knowledge by keeping current on all new collections as well as core product lines
- Ensures proper floor coverage at all times
- Ensure follow-through and completion of tasks, which contribute to the achievement of the store, company and personal goals
- Ensures the highest level of client service by assisting clients with concerns and exchanges
- Communicates client feedback, business trends and recommendations to the store management team
- Consistently upholds a neat, clean and organized store and stockroom
- Assists in maintaining visual presentation standards and ensuring the store is replenished at all times
- Assisted the Management team in the protection of all company assets, controlling internal and external loss
Legal Aid Department College Intern
Puerto Rico Superior Court
08.2016 - 12.2016
- Company Overview: Mayagüez Region
- Fieldwork alongside Courthouse Criminal Investigator, reporting directly to case assigned attorney
- Conducted interviews of all potential and new clients—these included inmates, as well as ongoing cases and all parties involved
- Research, gathering and documentation of highly confidential information and findings
- Photographed crime locations and surrounding areas
- Mayagüez Region
Education
Bachelor of Arts - Criminology, Criminal Research
Pontifical University of Puerto Rico
Mayaguez, Puerto Rico01.2016
Skills
- Fluent in English and Spanish
- Excellent written and verbal communication skills
- Sales expertise
- Team development
- Customer service skills
- Effective communication
- Technical Research
- Client relationship management
- Strong teamwork skills
- FOSSE & Opera expert
- Marriott OneSource Certified
Timeline
Sales Manager
TownePlace Suites by Marriott Orlando SeaWorld
03.2022 - Current
Director Of Sales
Holiday Inn & Suites International Drive South
03.2020 - 03.2022
Jr Sales Manager
TownePlace Suites by Marriott at SeaWorld
05.2019 - 03.2020
Sales Coordinator
TownePlace Suites by Marriott at SeaWorld & Holiday Inn Express and Suites at SeaWorld
12.2017 - 03.2019
Front Desk Agent
TownePlace Suites by Marriott at SeaWorld
05.2017 - 12.2017
Part Times Sales Associate
Alex and Ani
03.2017 - 06.2017
Legal Aid Department College Intern
Puerto Rico Superior Court
08.2016 - 12.2016
Bachelor of Arts - Criminology, Criminal Research
Pontifical University of Puerto Rico
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