Valerie Dalebroux

• Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.

• Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
• Analyzed sales and marketing data for improved strategies.
• Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
• Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.

Company Overview: Senior Housing Management Company in Oregon, Washington, and California

• Drove company branding efforts to increase market presence and brand recognition.
• Managed [Number]-member marketing team comprised of graphic artists, CRM administrator and marketing coordinators.
• Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
• Developed overall marketing strategy and support implementation across [Number] departments.
• Created strategic service roadmaps for new initiatives.
• Solely responsible for census for 15 communities. Achieved 100% occupancy in 7 out of the 15 communities. Responsible for all print media, social media, web site design, content, and brochure development. Wrote and designed marketing policies and procedures, all sales and marketing training materials, and pre-opening sales manual. Implemented strong public relations campaigns for 7 of our communities. Reviewed financials, market studies, and competitive analysis for all 15 communities. Had 2 direct reports, along with 4 marketing directors with a dotted line responsibility.
• Selected Achievements: Implemented Company-Wide Sales and Marketing Training Program, Implemented and wrote all the policies and procedures for the marketing department. Streamlined web sites and all social media avenues along with added 4 additional reports for analysis. Part of the Executive Team. Planned Open House events.

• Managed a high-performing sales team, providing mentoring and coaching to elevate their skills and performance levels.
• Spearheaded efforts toward digital transformation within the sales department, leveraging technology to enhance communication and collaboration.
• Monitored competitor activities to stay ahead of emerging trends, adjusting strategies as needed for continued success.
• Built a robust pipeline of potential business opportunities by proactively networking within industry circles.
• Developed compelling proposals that effectively demonstrated the value of our products and services, resulting in successful negotiations and closed deals.