Vallejo Haraszthy
Sonoma,California
Summary
Dynamic Winemaker and Owner at Haraszthy Family Cellars, adept in viticulture research and cellar operations, I excel in aligning product lines with national distributors, enhancing sales through inventive incentive programs, and elevating brand presence at key industry events. Proven track record in sensory evaluation and wine production planning, my leadership significantly fosters team and distributor engagement.
Overview
17
17
years of professional experience
Work History
Winemaker / Owner
Haraszthy Family Cellars
Sonoma, California
01.2008 - Current
- Produce Haraszthy Family Cellars' Lodi appellation table wines.
- Align the product line with national wholesale distributors by state.
- Interact directly with the assigned distributor's management, sales, and marketing team.
- Participate in winery direct market visits, sales representative work, and sales meetings.
- Develop incentive programs directed at sales staff and retail buyers to focus more on our wines.
- Attend wine maker dinners and trade show events
Education
Associate of Arts - General Education Courses
Pasadena City College
Pasadena, CA06-1969
Skills
- Viticulture research
- Cellar operations
- Sensory evaluation
- Barrel aging
- Grape selection
- Wine production planning
Accomplishments
- Several wine awards in trade publications and regional wine judgings
- Graduate Napa Valley School of Cellaring
- Fifth generation Sonoma Valley winemaker and resident
Timeline
Winemaker / Owner
Haraszthy Family Cellars
01.2008 - Current
Associate of Arts - General Education Courses
Pasadena City College
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