Van O'Rorke
Nashville,TN
Summary
Senior Marketing leader with 6+ years of experience in EdTech, specializing in go-to-market strategy, product positioning, and educator-driven growth. Proven track record of translating customer insights into compelling messaging, influencing product roadmaps, and driving adoption across district-level buyers and classroom users. Former educator with deep empathy for teachers and school leaders, experienced in partnering cross-functionally with Product, Sales, and Customer Success to launch and scale standards-aligned curriculum products.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
QuaverEd, Inc.
04.2025 - Current
- Owned product-led go-to-market strategy across multiple Pre-K–12 curriculum offerings.
- Influenced product roadmap through educator and district insights.
- Led positioning and messaging to improve adoption and retention.
- Developed sales enablement resources supporting district-level implementations.
Product Marketing Manager
QuaverEd, Inc.
08.2021 - 03.2025
- Led go-to-market execution for Pre-K–12 educational products.
- Drove feature adoption through customer insights and usage analysis (+16%).
- Developed educator-centered messaging and product narratives.
- Created sales enablement materials contributing to 20% growth in district implementations.
Customer Success Manager
QuaverEd, Inc.
11.2019 - 07.2021
- Translated educator feedback into improved support content and resources.
- Partnered with Sales and Product to improve retention and adoption.
- Led onboarding and training initiatives for internal teams.
- Streamlined CMS workflows to improve consistency and efficiency.
Educator
Shelby County Public Schools
07.2017 - 08.2019
- Delivered instruction using technology-enabled and digital learning tools.
- Supported diverse learning needs through differentiated instruction.
- Aligned classroom practice with curriculum standards and outcomes.
Education
Bachelor of Arts - Music Education
Ouachita Baptist University
Arkadelphia, AR12-2016
Skills
- Go-to-Market Strategy
- Product Positioning and Messaging
- Curriculum and Instructional Marketing
- Educator and District Persona Development
- Market and Competitive Analysis
- Product Lifecycle Marketing
- Cross-Functional Leadership
- Data-Informed Decision Making
Accomplishments
- Launched a nationwide edu-tech initiative
- Successfully trained 500+ teachers in tech use
Certification
- Digital Marketing Course - University of Tennessee
- Google UX Design Certification - Coursera
- Artificial Intelligence in Marketing Certification - Coursera
Timeline
Senior Marketing Manager
QuaverEd, Inc.
04.2025 - Current
Product Marketing Manager
QuaverEd, Inc.
08.2021 - 03.2025
Customer Success Manager
QuaverEd, Inc.
11.2019 - 07.2021
Educator
Shelby County Public Schools
07.2017 - 08.2019
Bachelor of Arts - Music Education
Ouachita Baptist University