Goal-oriented, Director of Marketing and communications leader with over twelve years of experience in strategically raising brand awareness while facilitating returns. Demonstrated track record of developing and executing integrated marketing and communications plans from end-to-end. Dedication to a collaborative approach, with the ability to make independent decisions as needed. Meticulous project manager, diplomatic and tactful in interpersonal communication and able to maintain professionalism and sense of humor under pressure.
Hi, I’m
Vanesha Jaiswal-Azad
New York,NY
Summary
Work History
EssenceMediacom
Global B2B Director of Integrated Strategy
03.2022 - Current
Job overview
- Review overall sales and marketing pipeline to evaluate goals, objectives, tactics, and results for clients like VMware, Walgreens, and Dell
- Coordinate collaboration between client LOBs to tailor a cohesive cross-channel audience strategy
- Audit and optimize campaign planning and execution to streamline performance impacting operational challenges
- Identify true KPIs needed to meet overall company objectives and directly drive performance
- Advise on nurture strategies with alignment across all touchpoints for long term integrated B2B strategy
- Deliver end to end strategic planning framework and goal alignment principles to maximize LTV across customer journey
- Incorporate insights to improve and increase the effectiveness of marketing initiatives and sales tactics
NeuGroup
Director of Marketing
12.2020 - 02.2022
Job overview
- Enabled digital transformation for the company by relaunching the website with a user-friendly online community and events portal.
- Redesigned user experience, site functionality, and user journey for prospects, customers, and sponsors.
- Identified low-cost opportunities to increase visibility and drive traffic, increasing web traffic by 85% and conversions from form submissions by 18%.
- Directed marketing projects at all stages, from conception to implementation.
- Aligned activities with corporate objectives by coordinating marketing, sales, and IT processes.
- Recruited and hired experienced contractors to complete projects with limited time and budget.
- Connected the internal team through various tools and ideas for better engagement and virtual office experience.
Icreon
Director of Marketing - Demand Generation
05.2020 - 12.2020
Job overview
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations
- Established advertising channels, budget, and ROI
- Increased the capacity requirements of the demand generation team including the need for new resources, staffing & vendors while decreasing CPC by 43%.
- Launched and manage long-term email nurture campaigns along with ongoing marketing initiatives
GroundLink
Director of Marketing
01.2019 - 04.2020
Job overview
- Built, implemented and enhanced global marketing initiatives to maximize outreach and sales of 4 brands
- Devised and deployed online marketing plans with effective SEO, social media and content campaign strategies
- Implemented marketing strategies which resulted in 11% growth of customer base
- Managed annual marketing budget in excess of $450,000
- Increased credibility and client awareness by developing technical/non-technical marketing assets
GroundLink
Senior Marketing Manager
03.2018 - 12.2018
Job overview
- Created marketing strategy for brand and product launches.
- Developed email strategy resulting in 101% YoY revenue growth
- Increased web portal visits by SEO strategy and generated over 535% inbound lead growth
- Implemented strategies to increase ROI, conversion rates and user engagement contributing 8% company growth
- Delivered compelling content for marketing collateral, articles, website content, and webinars to increase adoption
GroundLink
Marketing Manager
01.2017 - 03.2018
Job overview
- Measured, analyzed, and reported results on direct marketing, including performance by channel to maximize customer acquisition and user engagement
- Reviewed financial aspects of product development, including budgets, expenditures appropriations
- Delivered and managed online customer marketing programs to improve brand awareness, customer satisfaction, and ROI
- Managed communications via marketing automation platform, display ads, social media, video and affiliate networks
- Analyzed marketing and sales data for trends to utilize consumer insights into acquisition and retention of customers
Media Vision
Marketing Manager
05.2016 - 12.2016
Job overview
- Created web content, , cultivated media relationships , and managed allcross-channel marketing deliverables from contributing to build the website, planning and executing tradeshow activities, campaign management, and overall ROI tracking
Four Winds Tours
Marketing Executive
08.2015 - 05.2016
Job overview
- Leveraged technical resources to design and create campaign deliverables, and raise brand awareness through consistent marketing efforts and campaign launches
C Spire
Public Relations Specialist
10.2009 - 07.2015
Job overview
- Successfully managed and achieved aggressive goals and monthly deadlines for Fiber to the Home and reached 45% penetration rate for each city
- Managed sponsorships and events by designing and implementing strategic objectives, bringing in 4 times ROI, ranging from small meetings to concerts with 60,000 attendees
- Served as the point of contact for speaking engagements and represented the company to the public, government officials and other external sources
Education
University of MississippiOxford, MS
Bachelor of Science from Biology, Chemistry and Math
University Overview
Skills
- HTML and CSS
- Google AdWords
- Google Analytics
- Media relations
- Email and nurture strategy
- Analytics and SEO
- Full-funnel ABM
- Digital marketing
- Website management
- Branding expert
- Project management
- Tradeshow and events strategy
- Community outreach
- Public speaker
Timeline
Global B2B Director of Integrated Strategy
EssenceMediacom
03.2022 - Current
Director of Marketing
NeuGroup
12.2020 - 02.2022
Director of Marketing - Demand Generation
Icreon
05.2020 - 12.2020
Director of Marketing
GroundLink
01.2019 - 04.2020
Senior Marketing Manager
GroundLink
03.2018 - 12.2018
Marketing Manager
GroundLink
01.2017 - 03.2018
Marketing Manager
Media Vision
05.2016 - 12.2016
Marketing Executive
Four Winds Tours
08.2015 - 05.2016
Public Relations Specialist
C Spire
10.2009 - 07.2015
University of Mississippi
Bachelor of Science from Biology, Chemistry and Math
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