Summary
Overview
Work History
Education
Skills
Websites
Languages
Certification
Affiliations
Timeline
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Vanessa Avilés Velasco

Vanessa Avilés Velasco

Irving,Texas

Summary

Dynamic sales transformation leader with extensive experience at CPG Industries, excelling in project management and strategic planning. Proven track record in driving innovative training initiatives and enhancing frontline engagement. Adept at cross-functional teamwork and change management, fostering a culture of success and collaboration across diverse teams.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Manager Sales Transformation

Bimbo Bakeries USA
08.2024 - Current
  • I am responsible for the Convenience Channel Transformational projects: from implementation to deployment and hypercare, leading transformation and turnaround initiatives from the commercial corporative office

Frontline Engagement Specialist

Bimbo Bakeries USA
Dallas, TX
01.2023 - 08.2024
  • Responsible of Frontline Satisfaction projects development. I organized the National Sales Meeting, and got to partner with Absorb for the creation of the first Training app for the Frontline (external and internal associates).

Global Sales Manager

Grupo Bimbo Headquarters Mex
09.2021 - 01.2023
  • Responsible for the Global Training Strategy for the Sales People in GB and the deployment of the talent- related commercial projects in all GB Business Units

Global Sales Trainee

Bimbo México SA de CV
04.2019 - 09.2021
  • Sales Supervisor under a full-time challenging training program in Sales
  • Knowledge acquired on Distribution Models, Sales Processes, Multidisciplinary project´s deployment and talent management

Production Planner- International Trade

Mundo Dulce SA de CV
10.2018 - 04.2019
  • Responsible for the production´s planning of the export product for Arcor

Sales Coordinator

Moldes y Exhibidores SA de CV
02.2017 - 10.2018
  • I managed all the displays & point-of-sale solutions´ sales to Bimbo Canada
  • Achieved the C-TPAT Certification for the plant

Education

MBA - Business Model Innovation

The Power Business School
Spain
12.2023

Bachelor - International Bilingual Business

UAEMéx
Mexico
12.2016

Some College (No Degree) - Exchange Semester - International Business

Universidad Autonoma De Queretaro
Queretaro, Mx
01-2016

International Academic Summer Program -

University of Saitama
Japan
12.2015

Exchange semester- International Business Management -

University of Palacky
Olomouc, Czech Republic
12.2014

Skills

  • Project management
  • Team leadership
  • Change management
  • Strategic planning
  • Cross-functional teamwork
  • Training development
  • Sales strategy
  • Complex Problem-solving
  • Innovation management
  • Business administration
  • Staff training and development
  • Leadership
  • Positive attitude towards challenges
  • Natural communication skills

Languages

Spanish
Native/ Bilingual
English
Native/ Bilingual
French
Professional
Japanese
Elementary

Certification

1st Place Winner, Global Innovation Hackathon Grupo Bimbo, 2024

SCRUM Master Certified, 2019

Affiliations

I love classical music, to write, long walks and family time

Date of birth: 07/18/1993

Timeline

Manager Sales Transformation

Bimbo Bakeries USA
08.2024 - Current

Frontline Engagement Specialist

Bimbo Bakeries USA
01.2023 - 08.2024

Global Sales Manager

Grupo Bimbo Headquarters Mex
09.2021 - 01.2023

Global Sales Trainee

Bimbo México SA de CV
04.2019 - 09.2021

Production Planner- International Trade

Mundo Dulce SA de CV
10.2018 - 04.2019

Sales Coordinator

Moldes y Exhibidores SA de CV
02.2017 - 10.2018

MBA - Business Model Innovation

The Power Business School

Bachelor - International Bilingual Business

UAEMéx

Some College (No Degree) - Exchange Semester - International Business

Universidad Autonoma De Queretaro

International Academic Summer Program -

University of Saitama

Exchange semester- International Business Management -

University of Palacky
Vanessa Avilés Velasco