Vanessa Barges
Westwood,MA
Summary
A robust 30-year career in the pharmaceutical industry. I strive to cultivate meaningful relationships in my Thought Leader Liaison role. My collaborative approach spans legal, sales, marketing, medical, and market access to develop impactful KOL strategic plans. I take pride in my proven sales abilities, leadership qualities, mentoring, product launch successes, and key account management.
Overview
31
31
years of professional experience
Work History
Therapeutic Specialist
Insmed Pharmaceuticals
07.2024 - Current
- Develop, lead, and execute a sales plan with specific goals and targets to maximize sales growth in the current rare disease market of MAC lung disease.
- Maintain exceptional knowledge of the disease state, product, customer, orphan/rare, specialty drug markets, and the competitive landscape.
- Identify and establish relationships with thought leaders and customers in the Boston Pulmonary and Infectious Disease Market.
- Moved Arikayce to #1 in the Southern New England Region.
Rare Disease Specialist
Eton Pharmaceuticals
11.2022 - 07.2024
- Promote Alkindi Sprinkle for Adrenal Insufficiency.
- Promote Carglumic Acid for NAGS deficiency.
- Formulary wins for Carglumic Acid Children’s Hospital, Hasbro, and Westchester Hospital.
- Formulary wins for Alkindi Sprinkle-Westchester Hospital and Hasbro.
Thought Leader Liaison, Associate Director
Alexion
01.2019 - 06.2021
- Monitor KOL insights about current and future treatment patterns that may impact the commercial strategy and provide for Alexion.
- Plan and execute National and Regional Congress Engagement.
- Plans focus on meaningful engagements with senior leadership and in support of marketing initiatives.
- Execute commercial advisory boards through the identification of key advisors and provide a strategy for marketing.
- Identify, recruit, and train KOLs for speaker bureaus and program analytics.
- Facilitate the development of HCP Brand Marketing pieces.
- Implementation of KOL influence mapping for the Launch of Soliris.
- Develop and execute all Patient and Advocacy programs.
Rheumatology Sales Specialist
Mallinckrodt (Questcor)
04.2016 - 12.2018
- Exceeded all sales objectives for Acthar by developing and implementing strategies specific to the assigned territory.
- Ranked in the Top 10%.
- Regional Field Trainer in 2017.
Key Opinion Leader Liaison
Questcor
01.2013 - 04.2016
- Planned and executed National Advisory Board Meetings along with marketing.
- Develop HCP slide decks, HCP Marketing, and Patient Marketing pieces.
- Educate and train speakers on HCP and Patient Acthar slide decks.
- Plan, execute, and attend all HCP and Patient Programs to monitor compliance.
- Strategy for all Neurology Physician Congresses and plan all KOL engagements with Mallinckrodt Leadership.
- 2015 Drive for Growth Winner.
Area Business Manager
Biogen
01.2009 - 01.2013
- Successfully sold Tysabri to move the territory from last to Presidents Club.
- President's Club 2011.
- New England Region MVP 2012.
- New England Region Field Trainer 2011-2013.
- Regional Sales and Marketing Manager Intern (RSMM) 2011-2013.
Senior Hospital Sales Representative
Pfizer
12.2007 - 01.2009
- Highest Spiriva Market Share in the Country.
- Formulary wins for Revatio in all hospitals.
- Hospital Protocols for both Spiriva and Revatio across the territory.
- Ever to Excel, I have the highest market share in the Northeast.
- Guest Trainer.
Specialty Sales Representative
Pfizer
01.1998 - 01.1999
- Promoted to Pfizer's first Specialty Division.
- Successfully Launched Celebrex, Bextra, Trovan, Detrol LA, Cardura XL, and Viagra.
- President's Club 1999.
- Launched Trovan to finish Number #4 in the Country.
Sales Representative
Pfizer
06.1994 - 12.1997
- Exceeded sales of Zoloft, Diflucan, Unasyn, and Zithromax.
- Shoot for cash (Highest market share).
- Beat Prozac Winner (Zoloft market share).
Education
Bachelor of Arts -
Boston College
Chestnut Hill, MA06.1994
Skills
- Proven track record in product launches
- KOL relationship management plan
- Experience with advisory boards
- Collaboration across departments
Awards
#1 In Southern New England Arikayce, Launched Betaine #1, Developed Acthar Marketing piece, Drive for Growth Winner, 2015, President’s Club, 2011, President’s Club 1999.
Timeline
Therapeutic Specialist
Insmed Pharmaceuticals
07.2024 - Current
Rare Disease Specialist
Eton Pharmaceuticals
11.2022 - 07.2024
Thought Leader Liaison, Associate Director
Alexion
01.2019 - 06.2021
Rheumatology Sales Specialist
Mallinckrodt (Questcor)
04.2016 - 12.2018
Key Opinion Leader Liaison
Questcor
01.2013 - 04.2016
Area Business Manager
Biogen
01.2009 - 01.2013
Senior Hospital Sales Representative
Pfizer
12.2007 - 01.2009
Specialty Sales Representative
Pfizer
01.1998 - 01.1999
Sales Representative
Pfizer
06.1994 - 12.1997
Bachelor of Arts -
Boston College
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