Vanessa Chinopoulou-McCoy
Rockwall,TX
Summary
Global Marketing & Transformation Executive with 20+ years leading international marketing, brand expansion, digital transformation, and cross-regional integration for Fortune-level and high-growth organizations. Known for turning fragmented, underperforming marketing functions into unified, high-ROI global engines. Recognized for transforming global marketing operations across North America, Europe, Middle East & APAC. Building high-performing teams (up to 22 people) and standardizing global frameworks. Leading enterprise-level digital transformation (CRM, automation, analytics, ABM). Driving measurable revenue growth (+38% lead pipeline, +30% revenue, +7% ROI improvement).
Overview
18
18
years of professional experience
Work History
Global Marketing Director
Jani-King International
Addison, TX
12.2025 - Current
- Spearheaded global lead generation initiatives securing commercial contracts and accelerating franchise growth across international markets.
- Direct and manage a $3.0M PPC budget, optimizing multi-channel paid search and digital campaigns to maximize high-value lead acquisition and improve overall ROI.
- Lead and scale a high-performing team of 7 marketing professionals, establishing standardized workflows to boost productivity and cross-departmental alignment.
- Advanced marketing technology stack by leveraging HubSpot, BrightEdge, and ZoomInfo for audience segmentation, SEO optimization, and data-driven pipeline development.
- Formulate integrated demand generation strategies that align regional and global marketing efforts with executive corporate expansion goals.
Global Vice President of Marketing
Sellmark Corporation
Mansfield, TX
11.2024 - 12.2025
- Rebuilt global marketing plan across 6 corporate brands and innovation center, aligning operations across US, EU, and Asia.
- Developed and executed integrated ABM campaigns across USA, CE, NE, NEA, SEA, and UAE regions, resulting in 38% growth in qualified leads and pipeline revenue.
- Enhanced ROI by 7% through analytics-based budgeting, performance tracking, and AEO/SEO digital marketing optimization.
- Negotiated partnerships with industry influencers to expand campaign reach, engagement, and ROI through strategic agreements and relationship management.
- Led in-house marketing team of 22 professionals, promoting collaboration across North America, Europe, and Asia without external agencies.
- Aligned marketing efforts with sales, business development, and product innovation teams to support overall business goals.
- Created content, product storytelling, and awareness programs for B2B and B2C segments to strengthen market positioning and audience engagement.
- Integrated CRM, automation, and analytics platforms to enable data-driven campaign management and precise audience targeting across international markets.
- Centralized campaign management systems and standardized reporting protocols across regional marketing operations, improving resource allocation and executive visibility.
- Used HubSpot, Salesforce, and Asana to simplify project workflows and raise cross-team accountability and output by 60%.
Global Director of Marketing & Communications, Biopharma & Life Sciences GBU
Exyte
Plano, TX
09.2021 - 10.2024
- Managed end-to-end execution of marketing campaigns, from concept development to implementation and evaluation.
- Implemented SEO & SEA strategies to improve website visibility and drive organic traffic.
- Spearheaded rebranding initiatives for key business units, aligning messaging across international markets and elevating global brand cohesion.
- Directed multi-regional marketing teams to launch integrated campaigns tailored for diverse biopharma markets, ensuring consistency in brand messaging and maximizing cross-border engagement.
- Designed data-driven marketing frameworks using analytics and market intelligence to uncover growth opportunities and optimize channel investments across international business units.
- Unified cross-functional teams across regions to accelerate the rollout of digital marketing automation platforms, enhancing campaign scalability and enabling personalized engagement throughout the customer journey.
- Championed the rollout of unified brand guidelines across international subsidiaries, standardizing visual identity and messaging to reinforce positioning within the global biopharma and life sciences sector.
Cluster Director of Marketing & Communications
Accor Hospitality Group & Medical Centers
Dubai
03.2014 - 03.2020
- Drove a 30% increase in revenue through go-to-market strategies across 7 properties and 3 Medical Clinics through integrated GTM strategies.
- Rebranded multiple properties, enhancing market visibility and awareness by 25%.
- Led multi-property marketing operations, integrated SEO, SEA, SEM, and digital PR campaigns increasing guest acquisition by 50%.
- Led marketing and communications strategy across multiple medical clinics, ensuring consistent brand positioning and community outreach while strengthening guest communications and improving conversion rates.
- Devised cross-channel loyalty initiatives in collaboration with F&B and revenue teams, amplifying guest engagement and driving repeat bookings.
- Developed brand partnerships with regional tourism boards and luxury lifestyle collaborators, increasing campaign exposure and driving hotel bookings across multiple destinations.
- Engineered digital transformation initiatives by integrating CRM and automation tools across multiple properties.
Sales & Marketing Manager
Advertising & Media Publications
Athens
09.2008 - 01.2014
- Managed marketing campaigns for multiple print and digital publications, increasing readership by 35% and advertiser engagement by 50%.
- Analyzed market trends and readership data to identify growth opportunities, tailoring content distribution strategies and advertising proposals to align with evolving audience preferences and industry shifts.
- Drafted sales collateral and communications, collaborating with design, editorial, and public relations teams to enhance campaign engagement and increase advertiser interest.
- Secured high-value advertising contracts by negotiating customized media packages and maintaining strong client relationships, contributing to consistent revenue growth for multiple publication platforms.
- Streamlined lead qualification and follow-up processes through cross-team collaboration, accelerating the sales cycle and improving advertiser retention across print and digital media portfolios.
- Formalized advertiser feedback processes, working with sales, editorial, and marketing teams to refine offerings and align with client objectives.
- Expanded advertiser portfolios by presenting integrated print and digital solutions, leveraging audience insights to match client objectives and boosting campaign success across multiple publication platforms.
- Partnered with key stakeholders to launch cross-platform promotional initiatives, leveraging audience analytics and market insights to expand advertising opportunities and enhance brand associations for flagship publications.
- Collaborated with editorial and design departments to customize integrated advertising packages, aligning campaign objectives with client goals and strengthening long-term business partnerships.
Education
MA - Business Communications
Barrington University
Mobile, ALBBA -
Belhaven University
Jackson, MSeCornell Certificate - Distribution Strategy & International Marketing
eCornell
Skills
- Data-Driven Decision-Making & Analytics
- Growth Planning & Revenue Optimization
- Strategic Brand Positioning & Storytelling
- Digital Transformation & Tech Fluency
- Cross-Functional Leadership & Stakeholder Management
- P&L and Budget Ownership
CORE LEADERSHIP STRENGTHS
- Global Marketing Strategy & Transformation / Marketing Operations & Systems Integration
- GTM Strategy (B2B, B2C, Technical & Regulated Sectors) / Brand Architecture, Messaging & Repositioning
- Cross-Regional Leadership (US, EU, MEA, APAC) / ABM, Lifecycle Marketing, CRM Automation (HubSpot, Salesforce)
- Data-Driven Decision-Making & Performance Optimization / Stakeholder Alignment: Sales, Product, Innovation, Executive Teams
Timeline
Global Marketing Director
Jani-King International
12.2025 - Current
Global Vice President of Marketing
Sellmark Corporation
11.2024 - 12.2025
Global Director of Marketing & Communications, Biopharma & Life Sciences GBU
Exyte
09.2021 - 10.2024
Cluster Director of Marketing & Communications
Accor Hospitality Group & Medical Centers
03.2014 - 03.2020
Sales & Marketing Manager
Advertising & Media Publications
09.2008 - 01.2014
MA - Business Communications
Barrington University
BBA -
Belhaven University
eCornell Certificate - Distribution Strategy & International Marketing
eCornell