Push Comedy Theater - Improvisation and sketch actor, sketch writer
Vanessa Fleming
Digital Sales Specialist
Newport News,VA
Summary
Develop marketing success for clients through careful execution with research-based advertising strategies and analytics, from the discovery phase all the way to execution.
Overview
13
13
years of professional experience
Work History
Digital Sales Specialist
Richmond Times-Dispatch (Lee Enterprises)
Richmond, VA
07.2021 - Current
- Develop sales leads and uncover new business opportunities through prospecting and cold calling
- Create and present media and advertising packages to prospective customers
- Maximize ROI of advertising campaigns through continual analysis of performance, response-rates and results
- Make outbound calls to existing customers to upsell advertising packages
- Research and customize digital proposals for clients to meet requirements and set profitable compensation scale
- Train team of 7 on digital products and serve as digital advertising expert
- Grow digital revenue by 20% YoY
Account Strategist
Magic
Remote
02.2021 - 06.2021
- Grew accounts by 20% month-over-month, with accounts spending $65k - $250k per month on digital media
- Identified digital gaps in marketing funnel and offer strategic solutions for scalability in Top, Middle, and Bottom of funnel for both new business and existing clients
- Developed creative approaches for social media, landing pages, and email marketing that align with client's brand identity and specified ROAS / MQL / SAL goals
- Nurtured clients' marketing funnel by evaluating performance data metrics daily and scale or de-scale accordingly
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales
Media Sales Representative
Virginia Media, A Division Of Tribune Publishing
Newport News, VA
06.2019 - 02.2021
- Lead client discovery and develop strategy-driven proposals for digital media campaigns for ~30 clients
- Increased accounts by upwards of 25% year over year through nurturing relationships, accountability, and data- driven results for trackable ROI
- Q1, Q2, Q3, & Q4 2020 Digital Sales Representative of the Quarter, booking 131% to goal overall for 2020, 241% to goal for p12
Digital Strategy Consultant
Freelance/Contract
Remote
03.2013 - 01.2019
- Created content, social media posts, wrote articles, provided copywriting and editing for approximately 20 contracts on Upwork
- Consulted strategy for social media / online marketing and product positioning for individualized revenue goals, and developed workshop / business presentations for activity-based, wellness clients
- Evaluated success utilizing Google Analytics, Facebook Insights, and surveys on growth, popularity, trends, and engagement
- Prepared various written communications, reports and documents to ensure smooth operations
Digital Producer
ExpandTheRoom, LLC
New York, NY
01.2011 - 03.2013
- Managed client relationships, key stakeholders, and projects for website development, Facebook games, iOS and Android applications
- Oversaw internal developers and designers as well as 3rd party, maintained agency schedule and resources, tracked billable time, negotiated contracts, and wrote functional specifications
- Provided critical user experience review and analysis for digital products
- Worked directly with Head of Production and Business Development to create sales presentations for potential and existing clients
Digital Product Manager
Wenner Media
New York, NY
01.2008 - 10.2010
- Teamed up in cross-functional environment for development of all web content, editorial projects, product roadmaps, integrated marketing and sales initiatives for Wenner Media properties
- Developed Product and Marketing Requirements Documentation for design and development teams and 3rd party vendors
- Implemented Akamai to handle sudden site growth from 50,000 users per month to 1.2 million users per month
- Promoted web content and engaged readers, managed Cheetah Mail promotions email list, monitored progress and success of campaigns and evaluated / adjusted promotional efforts accordingly
Education
Bachelor of Arts - Communication, Public Relations
George Mason University
Fairfax, VASkills
CRM Systems
Client Development
Client needs determination
Multi-channel advertising
Management collaboration
Potential client identification
Networking skills
Revenue goal attainment
Relationship building and management
Marketing and advertising
Affiliations
2020-02 - present The Sarah Michelle Peterson Foundation Board Member Strategic Planning Committee
Interests
Timeline
Digital Sales Specialist
Richmond Times-Dispatch (Lee Enterprises)
07.2021 - Current
Account Strategist
Magic
02.2021 - 06.2021
Media Sales Representative
Virginia Media, A Division Of Tribune Publishing
06.2019 - 02.2021
Digital Strategy Consultant
Freelance/Contract
03.2013 - 01.2019
Digital Producer
ExpandTheRoom, LLC
01.2011 - 03.2013
Digital Product Manager
Wenner Media
01.2008 - 10.2010
Bachelor of Arts - Communication, Public Relations
George Mason University