Hi, I’m
VANESSA GAYNOR
Orlando,FL
If you can dream it, you can do it.
Walt Disney
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of business. Flexible team player able to absorb information quickly enabling active contributions to group efforts, while sharp focus on detail ensures that no aspect is overlooked.
Overview
13
years of professional experience
Work History
Wyndham Destinations
Marketing Specialist
05.2018 - Current
Job overview
- Facilitated smooth communication between site leaders, site coordinators, upper management, internal teams and vendor partners.
- Utilized specialized software to capture and process data. (Salesforce, CRM)
- Improved program operations to eliminate redundancies by incorporating feedback from vendor partners, internal partners and consumers.
- Facilitated development and onboarding of new service and product offerings such as premiums to increase interests in emerging and existing markets and wrote scripting for new premiums.
- Researched and evaluated potential new markets and products by analyzing trends and preferences in relation to hospitality and vacation ownership.
- Met with vendors to inquire about external marketing services and negotiate pricing.
- Managed outbound marketing and digital marketing strategies to meet company goals and objectives, tracked key performance indicators to measure success of campaigns increasing marketed tours by 12%
- Liaised between internal creative design teams and external agencies for branding ideas, graphic designs and promotional materials.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Wyndham Destinations
Marketing Coordinator
09.2014 - 05.2018
Job overview
- Maintained contacts for potential engagements and detailed information on current marketing and lead generation projects
- Gathered marketing reports and analysis documents for submission to upper management.
- Reviewed and analyzed marketing campaign responses to pull relevant data and insure high-sale generating leads were used in tour generation campaigns.
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign effectiveness to upper management and call center partners
- Proofread marketing collateral to remedy mistakes in spelling, grammar and syntax.
Wyndham Destinations
Data Entry Supervisor
01.2013 - 09.2014
Job overview
- Audited production reports, tracking data entry speed and processing errors.
- Developed and implemented department policies and Standard Operating Procedures (SOP)
- Provided daily supervision, feedback and oversight to direct reports
- Managed performance expectations for 8 employees within data entry department
Wyndham Destinations
Data Entry Clerk
01.2011 - 01.2013
Job overview
- Entered data into various computer systems accurately using Microsoft Office Suite
- Completed data entry tasks with accuracy and efficiency.
- Adhered to strict data confidentiality policies to prevent information leakage
- Organized, sorted, and checked input data against original documents
- Volunteered to assist with special office projects, successfully completing all tasks prior to deadlines
Education
Florida Gulf Coast University
Certificate in Paralegal
2014
Everest University Online
Bachelor of Science from Criminal Justice
12.2008
Skills
- Project Management
- Data Analysis
- Analytical Skills
- Vendor Relationship Management
- Marketing
- Attention to Detail
- Quick Study
- Multiple Priorities Management
- Salesforce
- Strategic planning
- Operations Management
- Microsoft Office Suite
- Marketing Research
- Analytical and Critical Thinking
- Self-Motivated
- G-Suite
- Google Workspace
- Multitasking Abilities
- Dependable and Responsible
- MS Office
- Data Entry
- Excellent Communication
- Planning and Coordination
- Written Communication
- Flexible and Adaptable
- Cultural Awareness
- CRM Systems
- Department Development
- Database Maintenance
- Campaign Analysis
- Data Integrity
- Salesforce Platform
- Project Management
- Administration and Management
- Data and Analytics
- Business Objective Analysis
- Competitive Market Analysis
- Social Media Campaign
- Database Analysis
- Market Research
- Marketing Strategies
- Marketing Materials
- Website Management
- Developing Marketing Collateral
- Script Writing
- Trade Show Coordination
- Vendor Negotiation Skills
- Conducting Email Campaigns
- Vendor Management
- Sales Support
- Program Marketing
- Complex Problem-Solving
- Customer Demographics
- Launch New Products
- KPI Tracking
- Customer Retention Strategies
Accomplishments
- Achieved Club Elite by hitting 110% of tour budget
- Supervised team of 9 staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Collaborated with team of 4 in the development of Sales revenue generating email campaigns.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Specialist
Wyndham Destinations
05.2018 - Current
Marketing Coordinator
Wyndham Destinations
09.2014 - 05.2018
Data Entry Supervisor
Wyndham Destinations
01.2013 - 09.2014
Data Entry Clerk
Wyndham Destinations
01.2011 - 01.2013
Florida Gulf Coast University
Certificate in Paralegal
Everest University Online
Bachelor of Science from Criminal Justice
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