Vanessa Hernandez
Chicago,IL
Summary
Results oriented Visual Merchandiser with a proven track record at H&M, enhancing sales through elevated commercial execution and strategic store planning. Expert in trend theory and coaching teams to elevate commercial presentation, achieving a significant increase in department sales. Passionate about creating inspiring customer experiences while maintaining brand standards.
Overview
4
4
years of professional experience
Work History
Visual Merchandiser
H&M
03.2025 - Current
- Secure window and styling execution according to visual and commercial guidelines.
- Identify and prioritize visual & commercial opportunities in collaboration with Store Manager.
- Execute visual & commercial actions for Womenswear based on commercial calendar, allocation, store plan and trends according to mood boards and commercial guidelines.
- Maintained Womenswear Department to commercial standard increasing department share of business by XX%
- Maintained Womenswear Department sales up XX% to (Store Budget, Plan, SPH).
- Executed Global strategy and Sales Market requirements, contributing to a 3 month +XXX% LY in commercial belief articles.
- Launched and maintained global campaigns and sale activities according to H&M Brand Standards.
- Organize and plan workload according to store needs in collaboration Store Manager and Area Visual Manager.
- Identify and prioritize visual & commercial opportunities in collaboration with Store Manager.
- Support & develop routines and best practices with Store Team to ensure a consistent level of visual & commercial execution.
- Coach and develop Store team´s visual and commercial skills to secure elevated commercial presentation according to guidelines.
- Ensure good garment care, stock levels, and provide feedback on allocation to Store Team.
Visual Keyholder
H&M
09.2024 - 03.2025
- Launched and maintained all sales campaigns and activities on time and according to H&M standards.
- Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience
- Coached and developed Store team´s visual and commercial skills to secure product & commercial presentation according to guidelines.
- Assisted Store team with BOH responsibilities by managing cash registers, and performing opening store routines.
- Provided good customer flow by maintaining commercial layout and fixtures, to secure the best trend story placement.
Sales Advisor
H&M
10.2021 - 09.2024
- Welcomed and guiding customers through the store supporting them with direct customer service
- Increased sales by offering advice on purchases and promoting additional products.
- Promoted the Customer Loyalty App and in-store sustainability initiatives.
- Supported with commercial and operational actions to reach sale goals with visual team.
- Provided onboarding training to new colleagues according to company guidelines.
- Participated in trainings and courses for role & future development.
Education
Visual Communications
School of The Art Institute of Chicago
Chicago, ILSkills
- Creative vision
- Visual design
- Sales strategy
- Retail operations
- Trend Theory
- Product expertise
Languages
Spanish
Timeline
Visual Merchandiser
H&M
03.2025 - Current
Visual Keyholder
H&M
09.2024 - 03.2025
Sales Advisor
H&M
10.2021 - 09.2024
Visual Communications
School of The Art Institute of Chicago