Vanessa Liu
Los Angeles,CA
Summary
Confident public speaker with direct experience in sales, company outreach & collaboration, and literary publication. Adept in branding adjustment, business project proposals, and social media campaigns. Leader in organizations across fields; led multiple internship projects.
Overview
4
4
years of professional experience
Work History
Lead Brand Representative
Hollister.Co
Beijing
07.2020 - 12.2020
- Presented monthly written agendas to managers and redesigned Hollister's social media presence in China for teenagers and adults, translating to a 19% quarterly sales growth.
- Led weekly meetings for Brand Representatives to closely adjust sales strategies for various consumer groups.
Outreach Coordinator Intern
Social Touch
Beijing
06.2023 - 08.2023
- Coordinated meetings between XiaoMi Corporation and the Confederation of African Football (CAF) through Social Touch's connection to negotiate for XiaoMi's Ad placement at the next Africa Cup of Nations.
- Expanded outreach scope by curating English proposals for Social Touch in international collaborations.
Graphic Design
USC American Marketing Association
Los Angeles, CA
10.2022 - 12.2023
- Led the Marketing & Public Relations departments and conducted campus research on current aesthetic trends among USC students.
- Re-branded AMA's media guidelines to attract current students, translating to a 21% increase in presence in AMA public meetings.
Media and Outreach Director + Editor
USC Trojan Bloom (Literary Publication)
Los Angeles, CA
10.2022 - Current
- Published literature in Mandarin, French, Hebrew, Latin, Russian, etc.
- Led the media team and developed a standardized manual for media content and in-person outreach presentations, translating to a 35% increase in journal submissions and a 19% increase for in-person workshops.
Education
Bachelor of Arts - Communication + Philosophy, Politics And Law
University of Southern California
05-2026
Dana Hall School
Wellesley, MASkills
- Native/Bilingual in English and Mandarin
- Basic Proficiency in Russian
- Public Speaking
- Team Building
- Customer Needs Assessment
- Data Analysis
Timeline
Outreach Coordinator Intern
Social Touch
06.2023 - 08.2023
Graphic Design
USC American Marketing Association
10.2022 - 12.2023
Media and Outreach Director + Editor
USC Trojan Bloom (Literary Publication)
10.2022 - Current
Lead Brand Representative
Hollister.Co
07.2020 - 12.2020
Bachelor of Arts - Communication + Philosophy, Politics And Law
University of Southern California
Dana Hall School
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