Vanessa Rivera
Tampa
Summary
Results-driven marketing professional with expertise in strategic planning, project management, and innovative advertising solutions. Experienced in building client relationships, driving advertisement sales, and coordinating successful campaigns. Driven and ambitious, with a proven ability to seize new opportunities and a commitment to continuous professional growth.
Overview
7
7
years of professional experience
Work History
Strategic Marketing
Moffitt Cancer Center
12.2021 - Current
- Designed and implemented multifaceted marketing strategies to elevate brand visibility and attract new patient demographics.
- Conducted in-depth market analysis to pinpoint emerging trends, shaping advertising tactics and optimizing outreach efforts.
- Crafted and managed targeted content across diverse marketing platforms, engaging both patients and healthcare providers effectively.
Promotions Coordinator
Beasley Media Group
09.2017 - 12.2021
- Collaborated with product development teams to create and update marketing materials for sales presentations and client meetings.
- Analyzed performance data for each promotion to improve the planning and execution of future events.
- Managed the day-to-day operations of the promotions and marketing departments.
Media Administrative Coordinator
MCA Russell Johns
03.2018 - 04.2019
- Managed bookkeeping tasks using QuickBooks and Lawson, including invoicing, accounts payable, and financial reconciliation.
- Partnered with vendors to develop and implement targeted marketing strategies and categories.
- Gained hands-on experience in marketing sales, collaborating with various news publications to enhance brand visibility.
Education
Bachelor of Arts - Communications
University of South Florida
Tampa, FLSkills
- Strategic Campaign Development
- Digital Marketing and SEO Optimization
- Content Creation and Brand Storytelling
- Market Research and Data Analysis
- Social Media Strategy and Management
- Advertising Performance Metrics and ROI Analysis
- Cross-Functional Team Collaboration
Timeline
Strategic Marketing
Moffitt Cancer Center
12.2021 - Current
Media Administrative Coordinator
MCA Russell Johns
03.2018 - 04.2019
Promotions Coordinator
Beasley Media Group
09.2017 - 12.2021
Bachelor of Arts - Communications
University of South Florida
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