Vanessa Smith
Lehi,UT
Summary
Experienced Marketing Professional with a proven track record of team management and serving high-value customers. Skilled in creative, strategic marketing with extensive experience and a strong understanding of marketing principles, techniques, and best practices. Proactive, patient, and energetic problem-solver with excellent communication skills.
Overview
20
20
years of professional experience
Work History
Marketing Consultant
Catwalk Marketing
Lehi, UT
01.2018 - Current
- Created content strategy plans to improve customer experience across multiple platforms.
- Forged meaningful relationships with key players of the trade.
- Collaborated with designers, copywriters, photographers, videographers., on various projects.
- Negotiated contracts with vendors and suppliers related to marketing initiatives.
- Collaborated with various departments to achieve client vision and marketing objectives.
- Provided training and support to clients on marketing best practices and tools.
- Conducted comprehensive market research to identify industry trends and customer preferences.
- Summarized raw data and analyses and made recommendations based on findings.
- Created proposals for service and product strategies based on marketing data.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
- Developed and implemented marketing campaigns to increase customer engagement.
Marketing Specialist
Amber NaturalZ
Tooele, UT
04.2009 - 01.2018
- Managed client marketing strategies and product promotion campaigns.
- Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
- Upheld strict guidelines and regulations established by FDA regulatory agencies.
- Created product promotion plans and marketing initiatives to increase brand awareness.
- Implemented strategies to develop and expand existing customer base.
- Created innovative and unique product branding strategies.
- Performed research to analyze customer behavior, purchasing habits, trends and preferences.
- Organized promotional events to establish community relationships and maximize marketing strategies.
- Increased revenue by designing and enacting marketing strategies within budget parameters, as well as studying key consumer and market data.
- Coached and influenced executive team during decision-making processes by improving marketing strategies and communication planning.
- Created new images, marketing copy and graphics to support successful marketing efforts.
Customer Service Specialist
Amber Technology
Lake Point, UT
04.2004 - 04.2009
- Provided outstanding service to new and long-standing customers by attending closely to concerns and developing solutions.
- Rolled out operational improvements and solutions to deliver top-notch customer service.
- De-escalated problematic customer concerns, maintaining a calm, friendly demeanor.
- Prevented key account losses by researching discrepancies and correcting problems.
- Resolved customer inquiries, questions and concerns to consistently offer quality service and meet performance benchmarks.
- Trained new hires on products and services, best practices, and protocols to reduce process gaps.
Education
Bachelor of Science - Marketing Management
Western Governors University
Salt Lake City, UT12.2021
Skills
- Project Management
- Verbal and Written Communication
- Computer Proficiency
- Relationship Building
- Customer Service
- Analytical Thinking
- Marketing Campaign Management
- Complex Problem Solving
- Marketing Strategy Development
- Cross-departmental Alignment
- Strategic Planning and Alignment
- Training and Onboarding
- Brand Development
- Interpersonal Relationships
- Teamwork and Collaboration
- Market Research
- Campaign Development
- Business Planning
Timeline
Marketing Consultant
Catwalk Marketing
01.2018 - Current
Marketing Specialist
Amber NaturalZ
04.2009 - 01.2018
Customer Service Specialist
Amber Technology
04.2004 - 04.2009
Bachelor of Science - Marketing Management
Western Governors University
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