Partner, Associate Director - Paid Search
EightBar Collective
New York, USA
07.2018 - Current
- Lead global paid search strategy, tactical roadmap planning, process development, and implementation; oversee recommendations, budgeting, and performance
- Drove a 59% increase in primary leads for Smarter Business and improved efficiency by 45% YoY.
- Led the team to deliver the most efficient and effective search account, delivered 38% of all leads generated in NA.
- Develop global strategy for BlackRock's 4 regions, managing a multimillion-dollar budget across multiple platforms. Oversee search specialists and mentor team members.
- Improved quality score by 30% and reduced CPC by 66% by assessing campaigns then planned new campaign structure, landing page mapping and best practices across all countries.
- Identified the conversions on the site and shifted the strategy toward the high-value task to effectively measure campaign ROI.
- A bespoke, unified Ogilvy/GroupM team dedicated to IBM; Client: IBM Data & AI, Watson Health, watsonx