Miraal Aga
Summary
Project management expert with organic and paid media experience across B2B and B2C verticals with a passion for organizational efficiency and optimization. Recognized for streamlining operations, financial planning, relationship management, agile implementation and team development.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Associate Director Global Coordination Paid Search
Eightbar
03.2021 - Current
- Develop project management service and offerings across the Global EightBar search business in support of IBM, including coordination of multiple markets (NY, London, Singapore, Sao Paulo, Tokyo and Beijing) through to developing strategic roll-out plans and timelines
- Effectively communicate, problem solve and build relationships while overseeing Search campaign delivery, resource management and delivering new initiatives
- Employ agile project management principles with a scrum framework to mitigate project lifecycles, utilizing tools such as Trello, Slack and JIRA
- Reporting to relevant stakeholders to ensure delivery against the agreed scope
- Oversee campaign planning and financial reporting using Prisma, Mediatool, Google and Bing
- Assist with scoping and reviewing employee burn rates
- Spearhead team-wide training and project roll-outs. for ongoing operational needs
Manager, Paid Social
EightBar
08.2019 - Current
- Utilize agile management to improve project efficiency and deliverables that meet or exceed timeline
- Manage and train junior team members; help achieve professional goals, and review performance weekly
- Create quarterly plans using innovative industry trends and strategic optimization based on historical learnings; implementation led to a 300% increase in paid social revenue from 2019 to 2020
- Emphasize areas of growth and missed opportunity via audience insights and competitor trends
- Contribute to industry POVs, automation projects, process documentation and new business efforts by collaborating with internal departments
Senior Specialist, Paid Social
Reprise Digital
05.2019 - 07.2019
- Create and deliver media plans aligning with client goals; research new betas and opportunities to improve relevant targeting and creative messaging
- Develop standardized processes to ensure a successful campaign launch, including coordination of assets, campaign build structure and QA
Specialist, Paid Social
Reprise Digital
01.2018 - 04.2019
- Develop recommendations and optimizations for strategic and tactical planning
- Establish a strong working relationship with media partners and client as the point person for day to day needs and account maintenance
Associate, Paid Social
Reprise Digital
04.2017 - 12.2018
- Execute, maintain and optimize paid social campaigns across various platforms based on weekly analysis
Social Media Associate
Clearvision Optical
11.2015 - 12.2016
- Promote the unique company culture, values and products by developing consistent brand messaging across Facebook and Twitter
Education
MBA -
Baruch College
New York, NY01-2024
Bachelor of Science - Business Marketing and Operations Management
Stony Brook University
Stony Brook, NY07.2016
Skills
- Operations management
- Key relationship management
- Agile project methodology
- Budget management
- Work Planning and Prioritization
- Process improvement
- Team collaboration and leadership
- MS enterprise
Websites
Certification
- Certified ScrumMaster (CSM) - Scrum Alliance
- Google Ads Certification
- Google Data Analytics Professional Certification
- Microsoft Search Advertising Certification
Timeline
Associate Director Global Coordination Paid Search
Eightbar
03.2021 - Current
Manager, Paid Social
EightBar
08.2019 - Current
Senior Specialist, Paid Social
Reprise Digital
05.2019 - 07.2019
Specialist, Paid Social
Reprise Digital
01.2018 - 04.2019
Associate, Paid Social
Reprise Digital
04.2017 - 12.2018
Social Media Associate
Clearvision Optical
11.2015 - 12.2016
- Certified ScrumMaster (CSM) - Scrum Alliance
- Google Ads Certification
- Google Data Analytics Professional Certification
- Microsoft Search Advertising Certification
MBA -
Baruch College
Bachelor of Science - Business Marketing and Operations Management
Stony Brook University
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