Varshitha Reddy Vayyala
Ashburn,VA
Summary
Advertising professional with 4+ years of experience in programmatic media and ad policy operations. Skilled in managing cross-functional collaboration, policy compliance, and risk mitigation across platforms like Amazon DSP, TTD, and Meta. Proven ability to drive policy alignment, ensure brand safety, and support global ad operations with a customer-first mindset.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Manager
Emergtech Business Solutions Inc
06.2024 - Current
- Developed and maintained ad policy guidelines to manage risk and uphold brand safety across programmatic and sponsored media campaigns.
- Partnered with Legal and Public Policy teams to assess and mitigate risk in sensitive ad categories, including health, politics, and financial services.
- Authored business requirement documents (BRDs) to align product development with compliance standards for ad review and moderation.
- Supported policy implementation through cross-functional collaboration with trust & safety, moderation, and enforcement operations.
- Used data-driven insights to evaluate the impact of policy changes, reduced policy violations while maintaining advertiser satisfaction.
Associate Manager
Publicis Media
01.2021 - 01.2024
- Performed reporting tasks, along with QA.
- Handling campaigns on TTD, DV360, Facebook, Twitter, and Reddit.
- I exclusively worked in the APAC and General Motors teams.
- Some core accounts were Samsung, BMW, Mondelez, and Visa etc.
- I had strong service skills, was flexible, a team player, and had a client-focused service mindset.
- Worked effectively in team environments to make the workplace more productive.
Education
Computer Science and Engineering
Visvesvaraya Technological University
01.2020
Skills
- Ad Policy Governance & Compliance
- Cross-Functional Collaboration (Legal, PR, Product, Trust & Safety)
- Programmatic Media Platforms (TTD, DV360, Amazon DSP)
- Brand Safety & Risk Mitigation
- Ad Review & Moderation Workflow
- Business Requirement Documentation (BRDs)
- Global Market Sensitivity & Cultural Context
- Data-Driven Decision Making
Certification
- The Trade Desk
- DV360
- Teads
Timeline
Manager
Emergtech Business Solutions Inc
06.2024 - Current
Associate Manager
Publicis Media
01.2021 - 01.2024
Computer Science and Engineering
Visvesvaraya Technological University
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