Adobe Creative Suite
Vaughndre Henry
Digital Marketing And Advertising Specialist
Newport,Rhode Island
Quote
The journey of a thousand miles begins with a single step
Lao Tzu
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 6 years of marketing experience to take on a dynamic new role.
Work History
Founder
Syren Digital Agency
Newport, RI
01.2019 - Current
- Created, directed and executed marketing plans for 20+ clients, proactively servicing needs, maintaining satisfaction and consistently exceeding profit goals.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Added more than $25 million in sales to clients' businesses in a multitude of industries
- Managed annual marketing budgets exceeding $100,000
- Regularly updated and edited content for clients' websites.
- Consulted with clients on business issues and developed innovative proposals.
- Conducted market research and reported on clients' competition.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
Head of Direct Marketing
Beast Industries LLC
09.2019 - 11.2021
- Monitored trends in social media, industry and competitive landscape to create new material.
- Came up with unique and innovative ideas for product branding.
- Identified appropriate marketing channels and target customers for campaigns.
- Maintained high level of understanding of industry standards and trends.
- Generated attractive and consistent graphic designs for use in all types of marketing.
- Developed campaigns and specific marketing strategies for the company's multiple brands.
- Masterminded highly successful digital strategies for various platforms to drive customer acquisition and engagement.
- Wrote engaging and successful marketing, advertising and website copy.
- Achieved 120% year over year revenue growth in multiple consecutive years for EDGE Lifestyle apparel brand
Chief Marketing Officer
Impact School
06.2020 - 04.2021
- Developed and executed digital marketing efforts to enhance brand visibility.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Implemented weekly promotional and editorial strategies to improve customer engagement across all channels.
- Brainstormed content marketing strategies based around company's business goals, existing content and chosen key performance indicators.
- Planned and executed all web, SEO, database marketing and social media advertising campaigns.
- Designed website layouts, templates and unique branded looks.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Maintained continuous check on Cost Per Click, Cost Per Lead and Cost Per Sale metrics, optimizing and enhancing campaigns based on current trend data.
- Worked flexible hours; night, weekend, and holiday shifts.
- Maintained energy and enthusiasm in fast-paced environment.
Education
Bachelor of Science - Business Administration
Babson College
Wellesley, Massachusetts 08.2016 - 05.2020
High School Diploma -
Tabor Academy
Marion, MA 09.2012 - 05.2016
Skills
Email Marketing
Copywriting
Analytics and SEO
Multi-channel marketing experience
Adobe Suite
CRM Systems
Facebook and Instagram Ads
Google Ads
Software
Microsoft Office Suite
Google Suite
Klaviyo
ActiveCampaign
Facebook Ads
Google Ads
Zapier
Timeline
Chief Marketing Officer
Impact School
06.2020 - 04.2021
Head of Direct Marketing
Beast Industries LLC
09.2019 - 11.2021
Founder
Syren Digital Agency
01.2019 - Current
Bachelor of Science - Business Administration
Babson College
08.2016 - 05.2020
High School Diploma -
Tabor Academy
09.2012 - 05.2016