Adam Lurie
Marketing/ Sales Management / Business Development
Boynton Beach,FL
Summary
Enthusiastic Sales/Marketing Manager adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Founder
Trusia LLC
05.2023 - Current
- Embedded marketing and growth partner to early-stage Web3 teams:
- Served as hands-on marketing and growth operator for TassHub, a Web3 social media and trending platform, owning narrative, social execution, and user acquisition from inception.
- Built and scaled Twitter/X as the primary growth channel, managing daily posting, trend participation, real-time community engagement, and founder-facing storytelling.
- Designed, launched, and led TassHub’s X Spaces initiative, working directly with founders to translate complex products into compelling live narratives that converted listeners into users.
- Architected and executed the founder acquisition funnel, driving TassHub’s first 1,000 users from zero through Spaces, social amplification, and high-touch founder engagement.
- Planned and executed launch and growth campaigns across X, Telegram, and long-form content, aligning messaging across product updates, partnerships, and platform milestones.
- Worked closely with founders on positioning, narrative clarity, and GTM strategy, ensuring messaging resonated with Web3-native audiences while remaining accessible to new users.
- Tracked and analyzed social and campaign performance, iterating content and narrative strategy based on engagement, retention, and conversion signal
- Hunos – Advised on marketing narrative, visibility strategy, and go-to-market execution for a tokenized real-world asset platform, helping increase awareness, founder credibility, and early user adoption within the Web3 RWA ecosystem.
- Byrrgis – Supported marketing and positioning strategy for a multi-chain crypto investment platform, contributing to improved social presence, clearer product storytelling, and sustained user growth.
- Regularly engaged with founders as a strategic marketing partner, helping refine messaging, launch cadence, and social execution to accelerate traction.
- Scaled TassHub from 0 - 1,000+ users using Twitter/X and Spaces as the core top-of-funnel growth engine.
- Established a repeatable social-first GTM playbook combining live audio, narrative-driven content, and community-led discovery.
- Supported multiple Web3 projects in scaling visibility, credibility, and user adoption through founder-centric marketing strategy.
- Keynote speaker at ETH Toronto 2024 and the inaugural XDC Conference, speaking on Web3 growth, narrative building, and community-led marketing.
B2C Sales Manager I
Wayfair
12.2021 - 01.2023
- - Actively managed and coached a team of 8-12 B2C sales agents in a inbound virtual sales environment. Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- - Coached employees in innovative selling methods and encouraged cross-selling to drive revenue.
- - Performed KPI analysis on a daily basis to align to our regional direction and better optimize by team.
Education
Bachelor of Science - Computer Information Technology
Northern Arizona University
Flagstaff, AZAssociate of Science - Liberal Arts And General Studies
Pima Community College
Tucson, AZ05.2017
Skills
- Web3 Marketing Strategy & Execution
- Twitter/X Growth, Posting & Trend Engagement
- Founder-Led Storytelling & Narrative Development
- Go-To-Market (GTM) Strategy & Launch Campaigns
- X (Twitter) Spaces Strategy & Live Audio Marketing
- Community Building & Early-Stage User Acquisition
- Social Media Content Planning & Editorial Calendars
- Campaign Planning, Execution & Iteration
- Marketing Performance Analysis & Optimization
- Cross-Functional Collaboration (Founders, Product, Marketing)
- Web3 Ecosystem & Market Trend Analysis
- Brand Positioning for Emerging Technologies
- Partnership & Ecosystem Marketing
Websites
Accomplishments
- 3–5× growth in social visibility across Twitter/X and Telegram that i have incubated
- 1,000+ net-new users acquired through founder-led storytelling, Spaces, and launch campaigns at Tasshub
- 20–35% improvement in engagement rates through narrative and content optimization at Tasshub
- Repeatedly trusted to work directly with founders and senior leaders to shape messaging, explain technical concepts, and align narrative with long-term platform vision.
Timeline
Founder
Trusia LLC
05.2023 - Current
B2C Sales Manager I
Wayfair
12.2021 - 01.2023
Bachelor of Science - Computer Information Technology
Northern Arizona University
Associate of Science - Liberal Arts And General Studies
Pima Community College