Caleb Martin
Branson,Missouri
Summary
Entrepreneur with a strong background in Web3 marketing, brand development, and automation. Founder of FlowDesk Systems, helping Midwest businesses modernize their online presence and streamline operations, and ProtoLink, a Web3 community management agency supporting blockchain projects through community engagement and brand consistency. Passionate about helping both decentralized projects and local businesses grow by combining creativity, community, and automation.
Overview
5
5
years of professional experience
Work History
Founder
FlowDesk Systems
01.2025 - Current
- Build high-performing, mobile-optimized websites designed to convert visitors into paying customers. Implement automation systems for lead capture, scheduling, and customer support. Bring insights from Web3 innovation into local business systems to improve efficiency and visibility. Help service-based businesses modernize their digital presence and stay competitive.
Founder
ProtoLink
01.2025 - Current
- Established full-service Web3 community management agency. Lead a team that manages X accounts, builds Discord communities, and creates brand-aligned visuals. Develop strategies that drive engagement and brand growth for emerging blockchain and DeFi projects.
Freelance Marketing Consultant
01.2024 - 01.2025
- Partnered with early-stage crypto and NFT projects to strengthen community engagement. Crafted authentic, story-driven marketing campaigns that built loyal audiences. Learned to communicate technical innovation in a way that connects with real users.
Sales & Customer Service
Riley’s Treasures
01.2021 - 01.2024
- Developed strong communication and client relations skills through hands-on retail experience. Learned the fundamentals of business presentation, customer trust, and operational consistency.
Education
High School Diploma -
School of The Ozarks
Point Lookout, MO05-2024
Skills
- Web Design & SEO Optimization
- Automation & Systems Integration
- Web3 Community Growth
- Marketing Strategy & Branding
- Customer Experience Optimization
- Lead Generation & Funnel Design
- Marketing
- Consulting
Timeline
Founder
FlowDesk Systems
01.2025 - Current
Founder
ProtoLink
01.2025 - Current
Freelance Marketing Consultant
01.2024 - 01.2025
Sales & Customer Service
Riley’s Treasures
01.2021 - 01.2024
High School Diploma -
School of The Ozarks