Vedashree Karandikar

Buyer Experience & Payments Focus:

• Leading the customer-facing initiative for tax-exempt buyers by introducing a buyer portal and simplifying and upgrading the buyer exemption process
• This will help save $3 Million which is spent on the external audit and potentially more savings per the state being audited in the US
• Conducted user research to understand pain-points in tax invoice usage and buyer exemption sign-up and conducted competitive analysis and data insights to translate findings into new features to improve adoption, engagement, and GMV

Data-Driven Decision Making:

• Utilized data to identify and prioritize new features for the buyer exemption sign-up process
• Implemented dashboards to track testing progress and identify areas for improvement

Efficiency and Cost Saving:

• Led and launched a collect and remit tax initiative, increasing efficiency by 62% and saving $2M by introducing a configurable rule-based engine
• Reduced testing effort by 66% by implementing dashboards and parallel testing
• Improved fee onboarding process design, saving $555,000 annually and reduced launch time from 3 months per fee to 3 months for multiple fees
• Identified and resolved a bug that was affecting all listings on the eBay site, saving $280,000
• Built a requirement gathering questionnaire, which reduced requirement finalizing time from weeks to just less than 30 minutes
• Built an internal tool to provide Engineering and Business Units with instant access to tax invoices that reduced the time from months to minutes

Partner Management:

• Led technical discussions with nine prospective customers, identifying and overcoming technical obstacles to secure multi-million-dollar revenue and two signed deals
• Served end-user support for Light’s platform software, related tools, and development kits, and documented user guides

Product Strategy & Customer Engagement:

• Led successful POC and prototype deliveries, ensuring seamless collaboration between product, engineering, and marketing
• Served as voice of customer by translating customer needs into detailed functional and technical requirements, driving feature prioritization
• Conducted competitive analysis and integrated customer feedback to drive product roadmap

Market Research & Go-to-Market Strategy:

• Acquired multiple customers and generated $1.5M revenue by analyzing industry trends, business partnerships, conducting SWOT analysis, and developing a go-to-market strategy for the smart cities market segment
• Introduced a key selling feature based on customer interviews, market research, and competitive, pain point and use case analysis
• Drove Request for Information (RFI) and Request for Quotation (RFQ) by collaborating and coordinating between internal and external stakeholders

Product Innovation:

• Conceptualized Lidar sensor's perception software and UI, generating $2.5M revenue for Advanced Driver Assistance System (ADAS) applications
• Proposed Lidar-based technical solutions, contributing to a potential revenue of $6M for the automotive & security space by studying product market fit

Product Management & Execution:

• Created and managed product roadmaps, prioritized requirements, and drove execution for perception software
• Managed multiple products from concept to launch, including an international project worth $4.7M

• Gathered and analyzed UI feature requirements, prepared specification documents, and developed test plans for a multi-million-dollar project
• Built an automated test suite creation tool using VBA

• Developed and tested infotainment features in an Agile scrum environment using C++ and QML