VERNESA LOPEZ FRETTY
Manvel
Summary
Highly skilled and experienced pharmaceutical sales professional with a focus on specialty pharmaceuticals and biologics. Adept at developing and implementing sales strategies to maximize market share, expand territories, and maintain a loyal customer base. Experienced in various therapeutic areas including Biologics, Rare Diseases, Injectable Drugs, Cardiology, Diabetes/Endocrinology, Urology and Gastroenterology. Proficient in sales and marketing plans, reimbursement and Integrated Delivery Networks (IDN's) expertise.
Overview
15
15
years of professional experience
1
1
Language
Work History
Territory Manager
Salix Pharmaceuticals Ltd./Bausch Health
North Houston, TX
02.2017 - Current
- Promote Xifaxan, a rare and chronic liver disease treatment, and Plenvu to Gastroenterologist and Hepatologist in the North Houston Area
- Successfully launched new colonoscopy prep, Plenvu , against industry leader, resulting in winning "Grind Now Shine Later" contest
- Successfully implemented sales strategies in 2023, leading to significant revenue growth and a remarkable increase in product market share by 21.3% and 26.9%
- Increased territory by 32% in Q3 of 2020, during COVID-19 pandemic, finishing 106% to goal for primary product, Xifaxan
- Received "Equity Award" for Sales Performance 2018-2023
Professional Pharmaceutical Sales Representative
GSK/Inventiv Health
01.2016 - 01.2017
- Developed and Implemented territory business plan for Houston SE, Medical Center to drive product sales and increase market share for Tanzeum and Anoro
- Responsible for calling on top-prescribing Family Practice, Internist and Endocrinologist.
- Recipient of 2016 "Fire Starter" Award
- Increased NBRx market share on rolling 4 week vs. previous rolling 4 week by 0.26% ( 9.74% to 10.01%) for Tanzeum and by 6.16% (8.0% to 14.15%) for Anoro. (Houston SE)
- Increased Medical Center territory from 2.3% market share to 5% within 3 months.
Vaccine Sales Specialist
Merck/InventivHealth
Houston, TX
02.2015 - 01.2016
- Recognized by Merck, District Manager, for exemplary performance: "The Award of Excellence" October 2015
- Developed and implemented territory business plan for Houston South/Southeast/East to support direct, balanced selling and promotion of Merck’s Pediatric & Adult Vaccine Portfolio in Private and Public sectors (Vaccine Portfolio: COMVAX, GARDASIL, GARDASIL 9, Hepatitis B, M-M-R II, PedvaxHIB, PNEUMOVAX 23, ProQuad, RECOMBIVAX HB, RotaTeq, VAQTA, VARIVAX, and ZOSTAVAX)
- Educated HCP's, in area of Pediatric, Family Practice, Internal Medicine, Integrated Health Systems, and Health Departments, and their support staff on vaccine preventable infectious diseases, proper administration of vaccines, contracts, establishing an identification process, verification system training, immunization inventory management, and managed care pull-through practices to ensure maximized growth of vaccination rates among eligible patients
- Houston South Territory Rank and Quota Achievement for 2015 (company rankings and quota incentives are based upon district attainment). Key Products: GARDSIL/GARDASIL 9 ranked 4th in nation with quota attainment of 120% vs. 110% for nation, PNEUMOVAX 23 ranked 5th in nation with quota attainment of 112% vs. 89% for nation, ZOSTAVAX ranked 3rd in nation with quota attainment of 104% vs. 101% for nation
Pharmaceutical Sales Representative
Sanofi US/Quintiles Commercial
Houston, TX
08.2013 - 02.2015
- Promoted Lantus and Apidra to top-ranked Endocrinologist, Internist and Family Practice targets as an Overlay in SE, North and Medical Center territory in the Houston Area
- District Trainer ( DPC4 ) for Texas area of District
- Currently ranked#1 in the Houston District and Nationally Ranked 25/203 in the Nation (Top 12% of company)
- Facilitated workshops for District meetings on creating an effective routing, and clinical trials
Cardiovascular Specialty Representative
Abbott/Quintiles Commercial
Houston, TX
02.2012 - 07.2013
- Voted by Sales Trainers and Peers ISTC "Winning Spirit" Award Winner
- Promoted Trilipix, Niaspan, Simcor and Androgel products in the North Houston Area to Cardiologist, Endocrinologist, Urologist, Internist and Family Practice
- North Houston, TX Territory Quota Achievement 106.25% verses Nation 101.79%, April 2013
- Awarded highest 4-over-4 week NRx volume % change vs. prior 4-over-4 week for TriCor/Trilipix Yay! You, 2012
Pharmaceutical Sales Specialist
AstraZeneca Pharmaceuticals
10.2008 - 10.2011
- Promoted Crestor, Nexium and successfully launched Trilipix in cardiovascular and gastroenterology (cardiologist, gastroenterologist, family practice and internist) markets of North Houston
- Consistently met and exceeded quarterly and annual sales revenue goals, up to 8% above quota
- Ranked in top 22% nationwide and Ranked 8th regionally
- Recipient of prestigious "Rising Star" Award (out of 35 new hires)
- Selected to serve as MCR2/CVAS (liaison between primary care and specialty representatives) Champion (2011)
- Awarded "Top MCR/MCRO Performance, Nexium, Houston Region
Education
Bachelor of Arts - Psychology/Biology
GPA 3.15
Skills
- Extensive experience in Biologics/Infectious Diseases, Injectable Drugs, Cardiology, Diabetes/Endocrinology, Urology and Gastroenterology
- Expertise in reimbursement of biologics, vaccines, and direct sales
- Proven ability to develop and execute sales and marketing plans
- Strong knowledge of product(s), competitor product(s), and applicable disease states
- Excellent communication, interpersonal, planning, and organizational skills
- Virtual engagement and selling skills
- Experienced with Prior Authorization, Pull-Thru/Managed Markets, IDN's (Integrated Delivery Networks), Patient Access Programs and Specialty Pharmacies
- Former District Sales Trainer, Clinical Knowledge
- Proficient in oral/written Spanish
- Experienced with Prior Authorization, Pull-Thru/Managed Markets, IDN's (Integrated Delivery Networks), Patient Access Programs and Specialty Pharmacies
- Former District Sales Trainer, Clinical Knowledge
- Proficient in oral/written Spanish
Timeline
Territory Manager - Salix Pharmaceuticals Ltd./Bausch Health
02.2017 - Current
Professional Pharmaceutical Sales Representative - GSK/Inventiv Health
01.2016 - 01.2017
Vaccine Sales Specialist - Merck/InventivHealth
02.2015 - 01.2016
Pharmaceutical Sales Representative - Sanofi US/Quintiles Commercial
08.2013 - 02.2015
Cardiovascular Specialty Representative - Abbott/Quintiles Commercial
02.2012 - 07.2013
Pharmaceutical Sales Specialist - AstraZeneca Pharmaceuticals
10.2008 - 10.2011
Texas Southern University - Bachelor of Arts, Psychology/Biology
Languages
Spanish