VERONICA GEYER
Monmouth Beach,USA
Summary
Accomplished Visual Merchandising Manager with over 20 years of experience driving revenue growth and enhancing customer engagement. Expertise in strategic visual merchandising and compelling store presentations, resulting in consistently exceeded sales goals. Proficient in concept design and leading teams to execute impactful promotional campaigns. Strong organizational and leadership skills, adaptable to evolving retail trends.
Overview
13
13
years of professional experience
Work History
Sr Manager Corporate Merchandising
Burlington Stores
Burlington, NJ
04.2024 - Current
- Collaborated with teams to test and implement merchandising strategies, enhancing product presentation and visibility to drive customer engagement.
- Designed new and updated floor plans to align with merchandise builds and projected sales forecasts across various geographic areas and store sizes.
- Oversaw maintenance of merchandise guidelines and fixture profiles, ensuring alignment with seasonal changes and store needs.
- Partnered with EVP Merchant team to establish actionable guidelines for effective merchandise execution, improving consistency across store formats.
- Established comprehensive protocols for asset protection aimed at preserving high-value inventory.
Visual Space Planner
Bed Bath & Beyond
Union, NJ
11.2021 - 07.2023
- Executed strategic planning and integration of store design, leveraging space management software to optimize layout and functionality.
- Developed comprehensive space plans to optimize product placement and enhance customer experience.
- Engaged with category and planning managers to design assortments and planograms that support company vision and operational objectives.
- Designed and executed detailed visual standards for effective in-store merchandise arrangement.
- Assessed space standards for product SKU counts to ensure effective section organization.
- Facilitated cross-departmental calendar coordination to assess and address merchandise communication needs for store updates.
- Directed assistant presentation planning efforts, establishing objectives and goals to improve team outcomes.
- Collaborated with cross-functional teams to align merchandising strategies with store layouts.
- Orchestrated partnerships with advertising field partners and planning teams to enhance effectiveness of aisle campaign programs.
- Developed space allocation strategies and product listing recommendations, providing comprehensive analysis to management.
Senior Coordinator Store & Fixture Design
FYE
Albany, NY
01.2018 - 11.2021
- Collaborated with Senior VP of Marketing and Planning to redesign store layout and update fixture models, enhancing operational efficiency and guest satisfaction.
- Redesigned spatial layout of 2,000 to 30,000 square foot facility to improve product exposure and facilitate customer movement.
- Supervised design and implementation of unique fixtures and displays, maintaining leadership in visual merchandising.
- Analyzed and implemented JDA processes to optimize store flow fixture and hardware requirements, guaranteeing adherence to scheduled timelines.
- Adjusted product layouts monthly to ensure alignment with fixture merchandising and adjacency directives across targeted stores.
- Led relay teams to facilitate project delivery, promoting cooperation between field and corporate personnel.
- Implemented comprehensive quality assurance strategies, focusing on detailed on-site evaluations, thorough internal audits, and insightful customer surveys.
Visual Merchandising Supervisor
FYE
Albany, NY
04.2015 - 11.2021
- Revamped merchandising standards to showcase company exclusives and align with new product trends, driving customer traffic and product visibility.
- Executed visually compelling layouts and concepts for 10 prototype locations, maintaining alignment with brand standards.
- Refined presentations to enhance visual appeal and align with merchandising standards, increasing audience engagement.
- Coordinated with marketing and promotions teams to ensure consistent implementation of visual display standards.
District Manager
FYE
Albany, NY
03.2013 - 04.2015
- Oversaw corporate district operations encompassing 13 stores and a workforce of over 100 team members.
- Oversaw hiring and training of store managers and staff to drive operational excellence, optimize sales strategies, and improve merchandising practices.
- Monitored and evaluated customer purchasing behaviors and market dynamics to align sales initiatives with profit objectives, enhancing revenue generation.
- Analyzed annual inventory data to identify stock issues and implement effective loss prevention strategies, reducing shrinkage.
Education
Bachelor of Arts - Graphic Art
Monmouth University
West Long Branch, NJSkills
- Merchandising
- Space planning
- Space Optimization
- Program management
- Product Presentation
- Brand Knowledge
- Strategic planning
- Adobe Creative Cloud
- Microsoft Office
- Google Workspace
- AutoCAD
- JDA
- Detail Oriented
- Team coordination
- Collaborative teamwork
- Motivational Leadership
- Team Building
- Training programs
- Adaptable & Resilient
Timeline
Sr Manager Corporate Merchandising
Burlington Stores
04.2024 - Current
Visual Space Planner
Bed Bath & Beyond
11.2021 - 07.2023
Senior Coordinator Store & Fixture Design
FYE
01.2018 - 11.2021
Visual Merchandising Supervisor
FYE
04.2015 - 11.2021
District Manager
FYE
03.2013 - 04.2015
Bachelor of Arts - Graphic Art
Monmouth University