Veronica Longoria
Dearborn,MI
Summary
Catalog operations and merchandising leader with a background in category strategy, assortment planning, and inventory performance. Partners with Product, Engineering, Merchandising, and business teams to improve product data, workflow efficiency, and the customer shopping experience through KPI analysis, process improvements, and team leadership.
Overview
11
11
years of professional experience
Work History
Catalog Operations Manager
StockX
Detroit, MI
03.2026 - Current
- Lead catalog operations and strategic initiatives across multiple product categories, balancing product quality, scalability, operational efficiency, and business priorities.
- Partner with Product, Engineering, Merchandising, and business stakeholders to influence catalog strategy, improve processes and technology, and execute large-scale initiatives.
- Utilized data, category performance metrics, and product insights to identify opportunities, establish priorities, and develop scalable solutions that enhance customer shopping experience.
- Identified process gaps and opportunities to enhance product data, category structure, and operational execution, translating complex problems into practical solutions.
- Led team members through clear priorities, coaching, and workflow planning while coordinating cross-functional work in a fast-moving environment.
Lead Catalog Specialist
StockX
Detroit, MI
03.2023 - 03.2026
- Led catalog operations across product categories, managing product creation, assortment data, catalog accuracy, and data quality to ensure optimal daily workflow.
- Partnered cross-functionally with Product, Engineering, Merchandising, and Operations stakeholders to execute catalog initiatives and improve product data and workflows.
- Analyzed category and operational data to identify trends and process improvements that enhanced the customer browsing experience.
- Mentored team members as a subject matter expert in product data and catalog operations, ensuring adherence to quality standards and effective process execution.
Area Buyer
US Foods
Novi, MI
11.2017 - 03.2019
- Managed purchasing and inventory operations across products, suppliers, and categories to balance service levels, inventory health, and profitability.
- Analyzed forecasts, lead times, safety stock, order quantities, and inventory KPIs to make purchasing decisions and identify forward-buy opportunities.
- Monitored stock-outs, supplier performance, and inventory risks, resolving issues to ensure product availability and fulfillment.
- Partnered with Replenishment, Logistics, Warehouse Operations, Category Management, and Sales to optimize inventory, reduce excess and obsolete product, and improve operational performance.
Global Associate Buyer
Claire's
Hoffman Estates, IL
09.2015 - 07.2017
- Owned product category, driving seasonal buying, assortment strategy, business analysis, and management of key financial KPIs.
- Analyzed weekly and seasonal performance to identify trends, opportunities, and recommendations, developing merchandise strategies aligned with financial goals.
- Managed product tracking, purchase orders, style rankings, and promotional strategies, ensuring timely execution and enhanced category performance.
- Conducted competitive and customer research to identify assortment, pricing, promotional, and whitespace opportunities.
- Partnered with design, product development, marketing, planning, and merchandising teams to execute seasonal initiatives and create cohesive product strategies.
Education
Bachelor of Arts - Fashion Merchandising
Wayne State University
Detroit, MI06-2013
Skills
- Merchandising & Category Strategy
- Assortment Planning & Optimization
- Product & Catalog Management
- Financial & KPI Analysis
- Inventory & Business Operations
- Cross-Functional Leadership
- Data Analysis & SQL
- Adobe Photoshop
Timeline
Catalog Operations Manager
StockX
03.2026 - Current
Lead Catalog Specialist
StockX
03.2023 - 03.2026
Area Buyer
US Foods
11.2017 - 03.2019
Global Associate Buyer
Claire's
09.2015 - 07.2017
Bachelor of Arts - Fashion Merchandising
Wayne State University