Veronique Cardon
Princeton,NJ
Summary
Multi-talented marketer and commercial leader with 30+ years of international experience bringing background in strategic planning, sales, business development and global leadership. Skilled at stepping into challenging areas with flexible and resourceful approach. Visionary global business leader with exceptional creativity and problem-solving skills. Thrive in uncertainty with energetic and inspiring leadership. Advanced innovation IQ (digital communication, omnichannel).
Overview
40
40
years of professional experience
1
1
Certification
Work History
EVP Business Strategy, Innovation, Data Analytics
Healthcare Consulting Group/Omnicom
New York, NY
03.2016 - Current
- Provided unique pharma marketing and commercial expertise to enhance offerings and win new clients including strategic planning, positioning, portfolio management.
- Exceeded new business targets each year helping bring new clients such as Abbvie immunology, Novo Nordisk, Eisai , Intercept, Biogen etc. Agency grew from $20M in 2016 to $50M in 2012
- Fostered business growth and innovation in data analytics, creating the HSC Data Club in 2023
- Established KPIs for measuring success of specific initiatives (ROI pitch efforts, tactics metrics)
- Streamlined best in company Pitch Process with 65-75% success rate over the years
From Business Manager to VP Marketing
The Medicine Company, BTG, Eisai, Pfizer, J&J
New York, NY
06.1984 - 02.2016
- Growing responsibilities in global and US marketing roles with launch experience in obesity/diabetes/MASH, pain, immunology, allergy/respirator, rare diseases, women's health
- Led the launch of blockbuster drugs in the USA such as Zyrtec, Celebrex and Bextra, Chantix
- General Management roles at UCB Pharma 1984-1994 building new business and affiliates in Eastern Europe, Scandinavia, Latin America leading 500+ teams and over $100M in businesses.
Education
Master of Science - Nutrition Sciences
Clayton College of Holistic Health
Alabama03-2006
MBA - Finance
Solvay Business School, University of Brussels
Brussels, Belgium06-1984
Skills
- Business growth accelerator
- Strategic marketer and inspiring communicator
- Patient centric minded
- Innovative digital communication experience
- Data analytics applied to growth and Health Equity
- People development and mentorship
Certification
- Certificates in Fundamentals of Neuroscience Part I and II from Harvard 2020
Languages
English and French
Native/ Bilingual
Dutch
Elementary
Accomplishments
- European winner "Young Business Woman Of The Year" 1994 by the Financial Times leading to 3 month executive leadership at INSEAD France
- Selected to attend Harvard Business School Special Pfizer program December 2001
- Winner of best launch /Best Launch Leader Pharma Executive Chantix 2007
- CogniDiet weight loss program NJ Chamber of Commerce New business winner 2019
Timeline
EVP Business Strategy, Innovation, Data Analytics
Healthcare Consulting Group/Omnicom
03.2016 - Current
From Business Manager to VP Marketing
The Medicine Company, BTG, Eisai, Pfizer, J&J
06.1984 - 02.2016
Master of Science - Nutrition Sciences
Clayton College of Holistic Health
MBA - Finance
Solvay Business School, University of Brussels
- Certificates in Fundamentals of Neuroscience Part I and II from Harvard 2020
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