Vi Lai
Worcester,MA
Summary
Creative content strategist with expertise in audience engagement and data analysis. Developed successful social media strategies that enhanced brand storytelling and reach. Achieved a personal online presence with 1 million followers across various platforms.
Overview
12
12
years of professional experience
Work History
Founder|CEO
@Whatsonvisface
Brooklyn, New York
07.2020 - 09.2025
- Developed engaging content strategies for diverse social media platforms.
- Managed daily operations of online community engagement and support.
- Collaborated with beauty brands to create appealing storytelling driven content.
- Coordinated partnerships with influencers to expand brand reach.
- Researched industry trends to inform content creation and audience targeting.
- Engaged with audience through comments and social media interactions for feedback.
- Planned, produced and edited video projects to maximize engagement.
- Collaborated with marketing team to align content with brand strategy.
Bartender
Lizzie King’s Parlor
Brooklyn, New York
09.2021 - 11.2023
- Mixed and served a variety of cocktails and beverages to patrons.
- Maintained cleanliness and organization of the bar area throughout shifts.
- Assisted with inventory management and restocked supplies as needed.
- Engaged with customers to create a welcoming atmosphere and ensure satisfaction.
- Collaborated with kitchen staff to coordinate food and drink orders efficiently.
- Monitored customer behavior to ensure compliance with alcohol service regulations.
- Performed opening and closing duties including restocking supplies.
Real Estate Agent
Coldwell Banker Residential Brokerage
Worcester, Massachusetts
02.2015 - 01.2020
- Guided clients through buying and selling residential properties.
- Conducted property valuations and market analysis for informed pricing.
- Developed marketing strategies to promote listings effectively.
- Collaborated with mortgage brokers to assist clients with financing options.
- Negotiated offers and contracts between buyers and sellers.
- Maintained up-to-date knowledge of local real estate market trends.
- Managed real estate transactions from initiation to closing.
Consulting Associate
Radford Surveys Consulting
Waltham, Massachusetts
02.2014 - 06.2018
- Analyzed compensation data to ensure market competitiveness in employee salary structures.
- Developed salary surveys to gather relevant compensation benchmarks across industries.
- Collaborated with HR teams to refine job descriptions and align pay scales accordingly.
- Reviewed and updated employee compensation policies to comply with regulations and best practices.
- Advised management on compensation-related inquiries and strategies for employee retention.
Education
Bachelor of Science - Finance & Marketing
Bentley University
Waltham, MA05-2014
Skills
- Content strategy
- Social media management
- Video production
- Audience analysis
- Partnership development
- Market research
Languages
English
Native/ Bilingual
Vietnamese
Native/ Bilingual
Affiliations
- Pickleball
- Stand-Up Comedy
- Local Politics
- Improv
- Storytelling
Timeline
Bartender
Lizzie King’s Parlor
09.2021 - 11.2023
Founder|CEO
@Whatsonvisface
07.2020 - 09.2025
Real Estate Agent
Coldwell Banker Residential Brokerage
02.2015 - 01.2020
Consulting Associate
Radford Surveys Consulting
02.2014 - 06.2018
Bachelor of Science - Finance & Marketing
Bentley University