Megan Hoefler
Milwaukee,WI
Summary
Seasoned communications leader who operates with a journalistic mindset. Excels at creating content that's compelling, increases awareness and brand affinity, while connecting communications to bigger organizational goals. Adept at using the latest trends, technologies and best practices to communicate to key audiences.
Overview
9
9
years of professional experience
Work History
Founder/CEO
Hoefler Communications, LLC
10.2019 - Current
- Support the communications needs of several clients including Northwestern Mutual, Bader Rutter, Acuity Insurance, The Harbinger Group, First Command Financial, and more
- Manage intranet content creation for Northwestern Mutual’s employee benefits communications campaign.
- Counsels clients on best practices around thought leadership content, social media and internal communications.
Senior Account Executive, PR
Bader Rutter
02.2019 - 07.2020
- Leading account management and PR for award-winning, multichannel internal communications program
- Leading account and PR for PlateWise, an award-winning blog about food and agriculture
Senior Associate, Public Affairs
SC Johnson
01.2017 - 01.2019
- Planning, writing and editing media communications, resulting in close partnerships and strategically critical media placements in local, regional, trade and top-tier publications
- Helping to shape and share the company story through earned and owned channels
Content Marketing Specialist
Northwestern Mutual
06.2016 - 12.2016
- Working across cross-functional teams to manage social media content creation for new product launch
- Writing and editing promotional materials in support of key strategic initiative, including: emails, social media posts and news articles
- Writing and editing content for company website, implementing SEO best practices
Public Relations Specialist
Northwestern Mutual
12.2014 - 12.2015
- Drafted and scheduled daily social media posts for corporate and field channels
- Monitored company social media channels and engaged with its followers
- Planned and drafted content for the company website, press releases, company backgrounders, executive talking points and more
- Responded to media inquiries, responding to them in a timely and strategic manner
- Wrote and edited news releases announcing financial representative awards, event promotion, diversity and inclusion initiatives, corporate awareness and fundraising events and more
- Wrote editorial content for various corporate channels including Creative Living Magazine, TheMint.org, TheMintGrad.org, and USA Today College in partnership with The Mint Grad.
Education
Bachelor of Arts, Journalism & Public Communications -
University of Alaska Anchorage
Anchorage, AK12.2012
Skills
- Content strategy
- Storytelling
- Content creation
- Digital strategy
- Internal communications
- Media training
- Project management
- Benefits communications
- Community relations
- Corporate communications
Timeline
Founder/CEO
Hoefler Communications, LLC
10.2019 - Current
Senior Account Executive, PR
Bader Rutter
02.2019 - 07.2020
Senior Associate, Public Affairs
SC Johnson
01.2017 - 01.2019
Content Marketing Specialist
Northwestern Mutual
06.2016 - 12.2016
Public Relations Specialist
Northwestern Mutual
12.2014 - 12.2015
Bachelor of Arts, Journalism & Public Communications -
University of Alaska Anchorage
Similar Profiles
Madlyn LennoxMadlyn Lennox
Communications Assistant at Dan HoeflerCommunications Assistant at Dan Hoefler
Shannon JacksonShannon Jackson
Promotions Assistant/Front Desk Receptionist at Tidewater Communications LLC (Saga Communications)Promotions Assistant/Front Desk Receptionist at Tidewater Communications LLC (Saga Communications)
Thaddeus BrooksThaddeus Brooks
Producer/Editor/Manager at AVO Communications LLC/TBProductions LLCProducer/Editor/Manager at AVO Communications LLC/TBProductions LLC
Tahaira LewisTahaira Lewis
Vendor Authorization Specialist at Assurance HDVendor Authorization Specialist at Assurance HD
Kouloud BayouliKouloud Bayouli
Hotel Housekeeper at Radison BlueHotel Housekeeper at Radison Blue