LOGAN FLECK
Cohasset
Summary
Results-oriented B2B marketing leader with 20 years of experience driving revenue growth and addressing complex challenges. Founded a growth marketing consulting firm focused on small businesses. Expertise in aligning marketing and sales, modernizing systems, and deploying CRM, automation, and AI-driven strategies to enhance performance and scalability.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Founder & CEO
WILDLY FUSED
Cohasset
01.2023 - Current
- Founded and led growth marketing consultancy focused on scalable, revenue-driven systems for small to mid-sized businesses.
- Created growth strategies that aligned positioning, messaging, demand generation, content systems, and funnel optimization.
- Developed end-to-end marketing and lead generation systems that improved qualified pipeline and boosted conversion rates.
- Implemented funnel ecosystems with lead capture, nurture sequences, and qualification pathways.
- Deployed AI-driven marketing systems featuring chatbots, LLM workflows, and automated follow-up.
- Designed CRM and lifecycle marketing architecture, including segmentation, automation workflows, and reporting.
- Integrated automation platforms that streamlined marketing and sales processes, improving speed-to-lead.
- Directed content design for websites, landing pages, email campaigns, and sales enablement materials.
Vice President of Marketing
IPV
01.2021 - 10.2021
- Directed marketing strategy and execution for digital content and event channels in B2B growth environment.
- Recruited and managed marketing team, agencies, and external vendors to optimize campaign effectiveness.
- Oversaw inbound, outbound, and ABM initiatives to drive pipeline growth.
- Led integrated campaigns across digital content and event marketing channels effectively.
- Managed relationships for partner and content syndication to maximize outreach.
- Developed messaging frameworks and content strategy tailored to target audiences.
- Tracked campaign performance metrics and delivered actionable insights to executive leadership.
- Collaborated with sales teams to ensure marketing initiatives supported overall business objectives.
Marketing Consultant (Contract)
PROTON AI
08.2020 - 12.2020
- Led a high-impact engagement for an AI-powered sales platform serving industrial distributors.
- Developed ABM strategy to engage high-value distributor accounts, enhancing targeted outreach.
- Aligned marketing with sales to improve pipeline visibility and lead qualification.
- Created messaging for industrial distribution aligned with AI-driven sales intelligence, improving audience resonance.
- Built and operationalized foundational marketing program from the ground up.
- Implemented and configured HubSpot CRM including lifecycle stages, automation, and reporting.
- Designed content frameworks and campaign assets supporting outbound and sales enablement.
- Established segmentation strategy and lead nurturing workflows to optimize lead engagement and conversion.
Marketing Director
MERLINONE
01.2018 - 01.2020
- Spearheaded demand generation, ABM, and integrated marketing strategy for AI-powered SaaS platform, driving customer engagement.
- Executed ABM campaigns targeting enterprise and education accounts, enhancing market reach and customer acquisition.
- Increased lead conversion by 260% through inbound strategy transformation.
- Led content strategy and content design across campaigns and digital channels.
- Strengthened alignment between marketing and sales.
- Supported event marketing including conferences and webinars.
- Fostered business partnerships to establish lasting relationships with internal and external stakeholders, supporting collaborative initiatives.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
Director of Marketing, US Operations
VINELAKE / INTERNET OF BUSINESS
01.2016 - 01.2018
- Oversaw U.S. marketing team and $500K+ budget, driving strategic initiatives.
- Directed event marketing strategy for conferences and industry events, enhancing brand presence.
- Developed ABM strategies targeting enterprise sponsors.
- Created marketing programs for Fortune 500 clients.
- Managed media, vendor, and partner relationships.
- Conducted competitive analysis to identify opportunities for market differentiation.
- Coordinated promotional campaigns across social media, print materials, press releases, and website content to increase audience engagement.
- Planned and produced highly effective experiential marketing events.
Marketing Team Lead / Director of Marketing
CBI / INFORMA CONNECT
01.2012 - 01.2016
- Oversaw management of a $10M+ product portfolio across multiple channels.
- Supervised a team of 10 marketing professionals to achieve campaign goals.
- Implemented CRM and marketing automation systems, streamlining campaign management and data tracking.
- Led content and campaign execution across channels.
- Developed event marketing strategy, enhancing attendee acquisition and engagement.
- Created and optimized content for blogs, websites, press releases, newsletters, and other materials to drive audience engagement.
- Collaborated closely with design teams to ensure successful execution of campaigns.
- Supported junior team members through mentorship, improving their collaboration and professional growth.
Education
Master of Arts - Marketing & Media Management
Columbia College Chicago
Chicago, IL05-2011
Bachelor of Arts - Communications & Media
Marymount Manhattan College
New York, NY05-2006
Skills
- B2B Marketing Leadership
- Demand Generation
- Revenue Marketing
- ABM
- Go-to-Market Strategy
- Sales Enablement
- Lead Generation
- Pipeline Development
- Lifecycle Marketing
- Lead nurturing
- Customer Journey Design
- Content strategy
- Brand positioning
- Event marketing
- Marketing Automation
- CRM implementation
- Marketing Operations
- Analytics & Reporting
- Data & Intelligence
- Campaign tools
- AI systems
- AI content generation
- Automation
- Integrated Marketing Solutions
- Workflow automation
- Cross-Functional Leadership
- Team Leadership
Certification
• HubSpot Inbound Certification
• HubSpot Content Marketing Certification
• AI Consulting Certification, Industry Rockstar, 06/2026
• Business Analytics Institute Vibe Coding Certification, In Progress
• HubSpot Content Marketing Certification
• AI Consulting Certification, Industry Rockstar, 06/2026
• Business Analytics Institute Vibe Coding Certification, In Progress
Accomplishments
- Increased lead conversion by 260% through inbound strategy transformation.
- Managed marketing budgets exceeding $500K and portfolios exceeding $10M.
- Built and scaled cross-functional marketing teams.
- Implemented CRM, automation, and AI-driven marketing systems.
- Led integrated content and event marketing strategies that drove pipeline growth.
Tools And Technologies
HubSpot, Salesforce, Marketo, Microsoft Dynamics, Pipedrive, Make.com, n8n, Zapier, ChatGPT, Claude, Perplexity, Custom GPTs, HeyGen, ElevenLabs, Gamma, 6sense, ZoomInfo, Google Analytics, WordPress, Drupal, Mailchimp, ActiveCampaign, MailerLite, Ceros, GoToWebinar, Cvent, SpotMe, EventBase, Asana, Canva, Microsoft Office, Google Workspace
Core Expertise
- B2B Marketing Leadership
- Demand Generation
- Revenue Marketing
- Account-Based Marketing (ABM)
- Sales Enablement
- Pipeline Development
- Go-to-Market Strategy
- Brand Strategy & Positioning
- Content Strategy & Content Design
- Event Marketing & Trade Show Strategy
- Industrial & Distribution Marketing
- Lead Generation
- CRM Strategy & Implementation
- Marketing Automation
- Lifecycle Marketing
- Customer Journey Design
- Segmentation & Lead Nurturing
- Marketing Operations
- Analytics & Reporting
- Cross-Functional Leadership
- Budget Ownership
- Team Leadership
- AI Marketing Systems
- LLM Workflows
- Automation
- AI Sales Agents & Chatbots
Timeline
Founder & CEO
WILDLY FUSED
01.2023 - Current
Vice President of Marketing
IPV
01.2021 - 10.2021
Marketing Consultant (Contract)
PROTON AI
08.2020 - 12.2020
Marketing Director
MERLINONE
01.2018 - 01.2020
Director of Marketing, US Operations
VINELAKE / INTERNET OF BUSINESS
01.2016 - 01.2018
Marketing Team Lead / Director of Marketing
CBI / INFORMA CONNECT
01.2012 - 01.2016
Master of Arts - Marketing & Media Management
Columbia College Chicago
Bachelor of Arts - Communications & Media
Marymount Manhattan College