Vi Ma
Orlando,FL
Summary
Community leader, entrepreneur, and nonprofit founder with over 25 years of combined experience in multicultural marketing, business development, hospitality management, and community advocacy. Known for building strong partnerships across diverse communities, leading high-impact events, and mentoring students and young professionals. Dedicated to advancing education, supporting seniors and veterans, and strengthening cultural heritage through service. Experienced in corporate leadership, nonprofit board roles, and community outreach with a proven record of operational excellence and team leadership.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Founder & President
Ngoc Son Heart & Heritage Foundation, Inc.
2025 - Current
- Established a charitable foundation in honor of parents Ngoc Nguyen and Son Ma.
- Oversee programs supporting children, seniors, veterans, schools, and colleges.
- Lead fundraising initiatives, scholarship development, and community service events.
- Mentor next-generation family members to continue the legacy of service.
- Manage partnerships with businesses, nonprofits, and community organizations.
Founder & President
Global Diversity Marketing Network, LLC
2013 - Current
- Lead a marketing and consulting firm specializing in multicultural market integration and community partnerships.
- Develop strategic campaigns to help businesses expand into multicultural markets.
- Build relationships with corporate partners, chambers, nonprofits, and community leaders.
- Organize high-visibility community events, sponsorship programs, and student mentorship initiatives.
- Provide consulting on cultural outreach, branding, and engagement strategies.
President, Finance Reviewer, Board Member
Asian American Chamber of Commerce of Central Florida
2010 - Current
- Served 14+ years in executive leadership roles including President (2020-2023), Finance Reviewer, and Treasurer.
- Led membership growth, sponsorship development, and community partnerships.
- Directed annual gala planning, workshops, supplier diversity events, and leadership development programs.
- Strengthened relationships across chambers, corporations, and multicultural communities.
President, VP, Treasurer, Board Member
Long Van Temple (Vietnamese Buddhist Community)
1990 - Current
- Supported the first Vietnamese Buddhist temple in Orlando (established 1981) with 170+ members.
- Oversaw financial operations, fundraising events, cultural programming, and community support services.
- Continued to serve as a board member and community liaison.
Financial Controller - Inventory Accounting
Darden Restaurants, Inc
2003 - 2014
- Led financial reporting processes to enhance accuracy and compliance with regulatory standards.
- Managed audit processes, coordinating with external auditors for timely completion.
- Oversaw month-end close activities, ensuring timely reporting of financial performance metrics.
- Maintained strong relationships with external auditors, facilitating smooth annual audit processes and addressing any concerns promptly.
- Conducted regular variance analyses between actual results and budget projections to identify trends or issues requiring further investigation or action by management staff.
- Identified areas for operational improvement through detailed financial analysis, leading to increased profitability and reduced expenses.
- Optimized working capital availability by proactively managing inventory levels, accounts receivable balances, vendor payment terms negotiation.
- Completed year-end close processes through effective supervision financial functions and regular treasury transactions.
- Oversaw labor control, food safety, menu engineering, inventory, and cost management.
- Special focus on New Restaurant Openings, operational excellence, and team development.
- Eleven-year progressive career in restaurant operations, staff training, and leadership.
Telecommunications Industry Roles
AMNEX Communications
1990 - 2000
- Ten years of experience in customer service, billing, technical support, and sales.
- Built foundational business skills before transitioning into hospitality leadership.
- Worked effectively in fast-paced environments.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Education
High School Diploma -
Evans High School
Orlando, FLSkills
- Multicultural Marketing
- Community Engagement
- Fundraising & Event Planning
- Youth Mentorship
- Microsoft Office
- Public Relations
- Nonprofit Governance
- Cross Cultural-Communications
- Leadership & Management
- Volunteer Coordination
Accomplishments
- Presidential Award, 13th Annual Awards Gala: Rising Phoenix — September 28, 2024
- Appreciation Plaque, Vietnamese American Seniors Association Corp — External VP of Services (2016–2019 Term)
- Certificate of Appreciation, Orange County Mayor Jerry L. Demings — Cloth Mask Donations During COVID-19
- Appreciation Plaque, The Vietnamese Community of Central Florida — External Affairs VP of Services (2020–2022 Term)
- Outstanding Leadership Award, The Vietnamese Community of Central Florida — Lunar New Year Festival 2024
- Appreciation Award, Timber Creek High School Regiment — Concession Leadership (2019–2023)
- Volunteer contributor with over 10,000 service hours since 1987
- Advocate for youth, seniors, veterans, and underserved communities
- Mentor to high school & college students; connector to business & community leaders
- Dedicated supporter of multicultural organizations and community partnerships across Central Florida
- Event Organizer, Band Together Fundraising Festival (Timber Creek & University HS Regiment Bands) - 01.10.2026
Certification
- ServSafe Certified
- Food Safety & Sanitation
- Hospitality Leadership Development
- Certificate in Board Orientation, presented by Rollins College Crummer Graduate School of Business, Edyth Bush Institute for Philanthropy & Nonprofit Leadership
- Certificate of Appreciation, Orange County Mayor Jerry L. Demings — Cloth Mask Donations During COVID-19
Languages
English
Full Professional
Vietnamese
Native or Bilingual
Interests
Serving on public school boards, nonprofit and foundation boards, and multicultural advisory boards; advocating for youth, seniors, and veterans; strengthening community partnerships; and advancing diversity and inclusion across Central Florida
Presidential Award
The Presidential Award recognizes an AACC Board Member or Leadership Team Member whose service rises far beyond expectations — someone who exemplifies the true meaning of a Servant Leader.
In 2024, this distinguished honor was awarded to Vi Ma, Immediate Past President, in recognition of her exceptional dedication and years of unwavering commitment to the Asian American Chamber of Commerce of Central Florida and the broader AAPI community.
Vi has contributed countless volunteer hours, early mornings, late nights, weekends, and throughout the workweek, ensuring that the Chamber remained strong, connected, and supported through every transition. Her leadership was pivotal through leadership changes, the COVID-19 pandemic, and the evolving business and social landscape that followed.
Under her guidance, the Chamber continued to uplift youth, emerging leaders, and young businesses while honoring long-standing members, corporate sponsors, and community partners. Her steady presence, passion, and tireless efforts helped unite and strengthen Central Florida’s diverse AAPI communities.
Without her servant leadership, dedication, and vision, the Chamber’s growth, stability, and community impact would not be what it is today.
Affiliations
- Asian American Chamber of Commerce of Central Florida (AACC) – Past President, Finance Reviewer, Board Member
- Ngoc Son Heart & Heritage Foundation, Inc. – Founder & President
- Global Diversity Marketing Network, LLC – Founder & President
- Long Van Temple – Former President & Treasurer
- Vietnamese American Seniors Association Corp – External VP of Services (2016–2019)
- The Vietnamese Community of Central Florida – External Affairs VP (2020–2022)
- Timber Creek High School Regiment – Concession Leadership Volunteer (2019–2023)
- Community volunteer & supporter for multiple nonprofit organizations across Central Florida
Timeline
Founder & President
Ngoc Son Heart & Heritage Foundation, Inc.
2025 - Current
Founder & President
Global Diversity Marketing Network, LLC
2013 - Current
President, Finance Reviewer, Board Member
Asian American Chamber of Commerce of Central Florida
2010 - Current
President, VP, Treasurer, Board Member
Long Van Temple (Vietnamese Buddhist Community)
1990 - Current
Financial Controller - Inventory Accounting
Darden Restaurants, Inc
2003 - 2014
Telecommunications Industry Roles
AMNEX Communications
1990 - 2000
High School Diploma -
Evans High School