Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Languages
Timeline
Generic

Vianka Cotton

Cary,NC

Summary

Dynamic professional with a proven track record in customer engagement, marketing strategy, retail, and event planning. Successfully drove membership growth and enhanced customer experiences, achieving $2 million in sales at Skechers. Skilled in event organization and social media management, fostering partnerships and executing impactful campaigns to elevate brand presence.

Overview

4
4
years of professional experience

Work History

Assistant Manager

Skechers
Cary, NC
11.2023 - Current
  • Contributed to store optimization: product markdowns, price changes, changeovers, and daily operations procedures.
  • Facilitated employee performance on customer service and customer quality, guided employees with suggested selling approaches to improve AOV, membership award usage, daily and weekly sales goal.
  • Hitting the hourly goal of membership award usage rate at 60%.
  • Supervised daily store operations in the backhouse and on the sales floor.
  • Overseeing price changes, store markdowns, and marketing changes.
  • Improving customer experience through engagement and product knowledge.
  • Learned conversational Spanish (A1) to help improve customer experience.
  • Responsible for hiring new product specialist and training all new staff.
  • Helped generate 2 million sales in 2024.

Event Organization Specialist

FACTS for Youth
Apex, NC
02.2023 - Current
  • Directed Peak City Fitness Festival, HS FIT FEST 2024, and Triangle Yoga Fest as lead organizer and Creative Director.
  • Facilitated logistics and event details for a seamless experience for vendors, gyms, and participants.
  • Nominated for Think Day Apex Awards recognizing outstanding community contributions.
  • Developed sponsorship packets and pitch templates to attract local businesses.
  • Collaborated with Town of Apex special events coordinator to ensure successful organization of events.
  • Executed social media marketing campaigns, increasing Instagram following from 0 to 1,000 in one year.
  • Established partnerships with over 52 local businesses and 20 instructors, securing $6,000 in sponsorships and $10,000 in product donations.
  • Reduced budget spending by 30% for HS FIT FEST 2024.

General Manager and Presales Manager

Cyclebar
Cary, NC
01.2022 - 12.2022
  • Responsible for the growth and operation of the studio.
  • Tripled memberships in less than 3 months.
  • - Worked with the director of sales to create a text marketing campaign and grassroots campaign.
  • Directed all marketing campaigns and implemented social media and email strategy to convert new members and retain membership base.
  • - Created over 100 assets for paid social.
  • - Used social media content calendar and Canva to schedule post.
  • - Managed and created all email marketing campaigns for Open House and Soft Opening.
  • Maintained class and employee schedules.
  • Secured Digital partnership with Offline Restaurant Social Club.
  • Gained 200 leads in 2 weeks for Soft Opening.
  • Secured 7 local business partnerships in my first 60 days.
  • Hosted an outdoor spin class at Fenton of Cary.
  • - Waitlisted event.

Assistant Manager and Instructor

Spenga
North Raleigh, NC
01.2021 - 12.2021
  • Responsible for obtaining new members prior to opening by building the brand’s network through hosting events, vending, and B2B partnerships.
  • Conversion rate 30%.
  • Sold 114 memberships in 6 months of presales.
  • Social Media manager.
  • Instagram engagement 2.6%.
  • Gained 800 followers in 6 months.

Education

Boot Camp Certificate -

University of North Carolina at UNC-Chapel Hill
Chapell, NC

Bachelor of Science - Political Science

Point Park University
Pittsburgh, PA

Skills

  • Partnership Development
  • Marketing strategy
  • Social media management
  • Sales strategies
  • Event organizing and planning
  • Copywriting
  • Social Media Marketing
  • Recruiting and interviewing
  • Vendor coordination
  • Sponsorship development
  • Logistics coordination
  • Customer Relationship Management

Affiliations

  • Think Day Apex Nominee
  • Triangle Yoga Festival and Peak City Fitness Fest

Languages

Spanish
Elementary

Timeline

Assistant Manager

Skechers
11.2023 - Current

Event Organization Specialist

FACTS for Youth
02.2023 - Current

General Manager and Presales Manager

Cyclebar
01.2022 - 12.2022

Assistant Manager and Instructor

Spenga
01.2021 - 12.2021

Boot Camp Certificate -

University of North Carolina at UNC-Chapel Hill

Bachelor of Science - Political Science

Point Park University

Similar Profiles

CREATE PROFILE