Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Interests
Timeline
BIAK AWARD for Helmet Give Aways in Kentuky
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Vicki Boyles

Vicki Boyles

Wilmington,NC

Summary

With a proven track record at Independence Examiner, I excel in campaign management and customer relationship management. I enhanced brand visibility by implementing creative advertising strategies, ensuring a 50% balance between news and ads. My strong client interaction skills and teamwork drive successful cross-functional collaboration and influencer outreach.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Advertising Assistant and Dummy of the Newspaper

Independence Examiner
08.1990 - 04.2004
  • Coordinated cross-functional teams to ensure timely delivery of high-quality advertising materials.
  • Organized critical assets such as images, logos, and copy for use in various marketing materials across channels.
  • Developed strong relationships with key industry influencers to further amplify advertising efforts.
  • Ensured strict adherence to all legal guidelines related to advertisement content while maintaining creativity.
  • Collaborated with graphic designers to create visually appealing advertisements for print and digital media.
  • Dummy of the Newspaper where I decided how much advertising and news went on the paper. The paper needed to be 50% advertising and 50% News to be profitable.
  • Set the Ads on the layout sent it to the news, press for color plus plates for the printing, billing and advertising to show what the paper will look like for the next day.
  • Enhanced brand visibility by implementing creative advertising campaigns across multiple platforms.
  • Assisted account managers with day-to-day tasks including proofreading ads'' copy before publication.
  • Helped with shows the Independence Examiner would put on: Like the Bridal Show, Taste of Home, and etc.

Education

High School Diploma -

Raytown South High School
Raytown, MO
05-1976

Skills

  • Strong client interaction skills
  • Customer relationship management
  • Sales coordination
  • Target audience identification
  • Public and media relations
  • Campaign management
  • Sales support
  • Influencer outreach
  • Teamwork
  • Teamwork and collaboration
  • Customer service
  • Problem-solving
  • Time management

Affiliations

https://tjswarriors.org

I was a member of the board until we closed TJ's three years ago


Mothers Against Drunk Drivers In Missouri

Advocate Against Drunk Drivers because I was hit by a Drunk Driver


VOID: Victims Of Impaired Drivers

Advocated in Missouri and Kentucky and I talked to Impaired Drivers at their group meetings as well. I was on committees in Frankfort KY to give input on some of the bills they were considering.


I became a ADVOCATE for TRAUMATIC BRAIN INJURY IN KENTUCKY, NC AND FACEBOOK!

Who is better to explain or help someone find help or understand Brain Injury than a person who has lived through it.


PLEASURE ISLAND SEA TURTLE NESTING PROJECT

I love giving back to our environment.

Certification

  • Adobe in Design & Cava Training -1990 -2004: Since 2004 a lot of that information I have lost with my TBI.


Interests

Since I have moved to North Carolina, I feel like I could offer more to BIAA in some capacity since I was so active with it in Kentucky

  • Getting involved in local advocacy groups to promote positive change in the community
  • I enjoy helping others and giving back to the community
  • Volunteering for community initiatives to give back to local communities and make a positive impact
  • Fundraising Events
  • I participate in a variety of outdoor recreational activities
  • I like working with my hands and fixing things
  • Volunteer Travel
  • Offering time and support to shelters for the homeless, women, and animals
  • Volunteering
  • Passionate about balancing physical health with mental and emotional wellness

Timeline

Advertising Assistant and Dummy of the Newspaper

Independence Examiner
08.1990 - 04.2004

High School Diploma -

Raytown South High School

BIAK AWARD for Helmet Give Aways in Kentuky

  • I had met Heather and her son TJ at BIAK in Frankfort Kentucky during Brain Injury month in March of 1917, her son TJ was riding his bike in 2010 with out a helmet went to stop flew over his handle bars into gravel went to Louisville Children's Hospital where they didn't think he was going to make it. He did make it will a Traumatic Brain Injury where he will never be independent, will need help, continuing will need surgery the rest of his life. In Kentucky it is not mandatory to wear a helmet while riding a bicycle. So Heather, Mary Hass, Diane Gutierrez and myself came up with TJ's Law making it mandatory that anyone under the age of 12 wear a helmet. A large study found that 88% of young riders (17 and younger) who suffered head and neck injuries were not wearing helmets. Bicycle accidents are a leading cause of head injuries in children, with an estimated 26,000 children treated in emergency departments for head injuries from cycling each year. While not 100% effective, helmets are the single most effective device for preventing head injury and death in bicycle crashes helmets for preventing head and facial injuries in bicyclists. Encouraging helmet use with kids and adults. If your kids see you wearing a helmet they will also. We tried to get TJ's Bill through the Legislator (which we did every time) but we always ended up being shut out by the Senate, because the Motorcycle People of the State thought if we got that bill through we would go after them. We did give it a fight.


In the meantime Heather contacted Nutcase Helmets which have really good designs that kids would wear. We got people to donate money to purchase the helmets where we would go into the schools explain to the kids how to wear them and why. If the helmet doesn't look good the child will not wear it! I also went to different city fairs and gave them away. I felt like we made a difference in that way and we ended up touching many people. That is what my reward was about!

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