Vicki Bruce
Los Alamitos
Summary
Dynamic Wine Sales Specialist with Riboli Family Wines for nearly 16 years, recognized for driving nearly $7M in revenue from 2010-2015 and expanding client accounts by 126 Off Premise and 33 On Premise since 2020. Expert in sales territory management and visual merchandising, fostering strong relationships with clients to enhance brand visibility and achieve sales goals.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Wine Sales Specialist
Riboli Family Wines Of San Antonio Winery
10.2009 - Current
- Enhanced brand visibility by organizing and participating in industry events such as Wine Maker Dinners, Trade Shows, Staff Trainings and Events.
- Attended regular training sessions to stay updated on current industry trends and knowledge, enabling better representation of the company''s products.
- Maintained consistent communication with existing clients, ensuring satisfaction and repeat business.
- Maximized territory coverage through efficient route planning and scheduling of client visits, leading to higher sales volume.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Built 100 case displays in key markets.
- Sells portfolio to hit goal and incentives, impacting POD's and growth.
- Maintained consistent communication with AR in regards to credits, COD accounts, late payments and payment portal.
Wine Sales Representative
Mega Wine
03.2005 - 08.2009
- Managed a diverse portfolio of wines, consistently meeting or exceeding monthly sales targets set by the company.
- Won 2 trips (Spain & Chile) for top sales.
Wine Sales Representative
TGIC Importers
05.2000 - 03.2005
Education
Associate of Arts - Early Childhood Education
Fullerton College
Fullerton, CA05-1986
Skills
- Strong communication and interpersonal skills
- Sales territory management
- Effective listening
- Effective customer interaction
- In-depth product understanding
- Revenue enhancement initiatives
- Visual merchandising expertise
- Skilled in providing service across multiple venues
- Cultivates relationships with staff and key buyers
- Supplier collaboration
- Interacting effectively with a wide range of customers
Certification
WSET 2 Wine & Spirit Education Trust July 2022
RBS Certified Alcoholic Beverge Control April 2023
Timeline
Wine Sales Specialist
Riboli Family Wines Of San Antonio Winery
10.2009 - Current
Wine Sales Representative
Mega Wine
03.2005 - 08.2009
Wine Sales Representative
TGIC Importers
05.2000 - 03.2005
Associate of Arts - Early Childhood Education
Fullerton College
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