Summary
Overview
Work History
Education
Skills
https://www.vickimarch.com
Timeline
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Vicki March

Brooklyn

Summary

Experienced Senior Art Director, I have spearheaded initiatives that significantly enhanced customer engagement and brand consistency across digital platforms for Amazon Fashion and Amazon Private Brands. Expert in visual storytelling and artistic leadership, I excel in merging creative vision with business goals, fostering teamwork, and driving projects to completion. My strategic approach to art direction and collaborative skills have consistently delivered impactful visual narratives.


Overview

11
11
years of professional experience

Work History

Senior Art Director

Amazon Studios
01.2020 - 11.2024
  • Contributed to revenue growth for Amazon Private Brands by conceptualizing and implementing an elevated and engaging customer experience that resonated with target audiences.
  • Conducted research and identified industry trends to inform creative direction for Amazon Private Brands.
  • On set art direction and video direction for Amazon Music, Amazon Luxury, special projects and e-commerce.
  • Balanced artistic vision with business objectives by integrating data-driven insights into the creative process.
  • Fostered highly communicative and collaborative team culture.
  • Presented creative concepts to clients and implemented feedback to achieve client satisfaction.
  • Developed style guides to promote consistent branding across projects.
  • Collaborated with cross-functional teams to ensure seamless integration of art direction into marketing initiatives.
  • Oversaw up to 18 video and still sets for fashion and product videos to ensure brand consistency and bar raising imagery.

Lead Art Director

Amazon Studios
07.2013 - 01.2020
  • Maximized project efficiency with attention to deadlines, budget constraints, and client expectations.
  • Oversaw photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.
  • Directed photo shoots for Amazon e-commerce and special projects, reviewing each element against industry standards and Amazon marketing expectations.
  • Enhanced creativity and project output by implementing consistent team meetings with visual examples for both full time employees and freelance contractors.
  • Oversaw freelance and full time teams to ensure visual consistency across all channels.


Education

Master of Fine Arts - Theater Performance

Asolo Conservatory/Florida State University
Sarasota, FL

Bachelor of Fine Arts - Theater Performance

University of Florida
Gainesville, FL

Skills

  • Visual storytelling
  • Creative photography and video direction
  • Conceptual thinking
  • Artistic leadership
  • Deadline oriented
  • Superb attention to detail
  • Client presentation
  • Teamwork and collaboration
  • Creative problem solving

https://www.vickimarch.com

 Showcases the variety of projects I have art directed from conception to delivery.  

Timeline

Senior Art Director

Amazon Studios
01.2020 - 11.2024

Lead Art Director

Amazon Studios
07.2013 - 01.2020

Master of Fine Arts - Theater Performance

Asolo Conservatory/Florida State University

Bachelor of Fine Arts - Theater Performance

University of Florida

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Vicki March