VICKY MARTINEZ
Los Angeles,CA
Summary
Highly experienced in Mobile service account management and retail Mobile category supervision. Highly experienced in Mobile Services acquisition and retention by closely monitoring account performance and services innovation. Result driven area Manager experienced in driving sales growth, customer acquisition, and marketing initiatives within the retail sector. Managed a $75M annual sales portfolio and delivered over $12M in revenue growth within a single quarter through strategic planning, vendor partnerships, and cross-functional collaboration. Focused on optimizing inventory management, sales forecasting, and promotional campaigns that strengthened customer retention and profitability.
Overview
22
22
years of professional experience
Work History
Purchasing Mobility, Cameras, Home Automation and Content Sr. Product Manager
Adir International LLC
Los Angeles, CA
01.2019 - Current
- Managed $75M in annual sales for the Mobility Category with consistent year-over-year growth.
- Managed department sales, margin, and turnover objectives, focusing on mobile services integration and vendor partnerships for marketing funding and markdown dollars.
- Provided leadership and support to appropriately plan, distribute, and manage sales forecast and inventory by location to ensure maximization of sales, turnover, and profitability.
- Applied strategic planning while creating advertising proposals and projections for various multimedia platforms.
- Partnered with Visual Merchandising, marketing, planning, and other cross-functional teams on financial projections, floor sets, merchandising, and management of sales.
- Managed monthly and yearly open to buy budgets for categories.
- Executed buying group roadmap for retail and online promotions, collaborating with brands including Samsung Mobile, JBL, and Beats.
- Managed operations in Curaçao to drive regional sales growth.
Retail Segment Marketing and Acquisition Manager
Adir International LLC
Los Angeles, CA
01.2015 - 01.2019
- Managed acquisition and deepening efforts across owned, paid, and digital channels, optimizing and expanding opportunities to drive new accounts and revenue growth.
- Coordinated events with budgets of up to $200K, and spearheaded communications for employees, customers, and vendors.
- Developed marketing initiatives across traditional, digital, and field marketing that enhanced consumer value and achieved business outcomes for a regional retail department store chain with annual revenues exceeding $350M.
- Drove new retail/finance customer acquisition by planning credit promotions and marketing campaigns informed by data-driven consumer insights and analysis.
- Collaborated with cross-functional teams, including content and creative, internal agency partners, analytics, finance, list management, and ad ops, to plan and execute creative development, targeting, and production.
- Created reliable performance reporting to evaluate campaign effectiveness and present to senior leaders.
- Applied a data-driven approach to decision making, both in day-to-day management and in making strategic trade-offs.
- Improved marketing performance to inform new data-driven hypotheses in a test and learn environment.
- Regularly partnered with analytics team members to measure the incremental business outcomes of marketing initiatives and capture learning that can be applied to future work.
- Functioned as thought leader, with the ability to translate emerging opportunities into clear tactical plans and tests.
Business Development Regional Manager
Business Development
01.2012 - 01.2015
- Managed a 95-member team of direct sales representatives across four Business Development departments — Telecommunications, Consumer Products Export Service, Travel Agency, and Money Transfer Service.
- Developed and created compliance material for telecom industry business and money transfer, including money laundering prevention certifications.
- Created a quality assurance program to measure customer satisfaction and effectiveness of cross-selling techniques to increase revenue by 3% on money transfer services.
- Created a quality assurance program to measure customer satisfaction and effectiveness of cross-selling techniques to increase revenue by a 3% on money transfer services.
- Generated a 30% increase in money transfer services through cross-marketing campaigns.
- Coordinated hiring and training of a 120-member new accounts acquisition team in California, Arizona, and Nevada.
- CuracaoCalifornia and Arizona
Marketing Assistant
Adir Internacional LLC
Los Angeles, CA
01.2012 - 01.2015
- Coordinated marketing campaigns for international distribution promotions.
- Prepared social media content for Adir Internacional brand channels.
- Updated product information across catalogs, flyers, and sales materials.
Business Development Supervisor
Business Development
01.2005 - 01.2015
- Managed operations in Curacao.
- Executed business strategies in California and Arizona.
- Supervised business development team daily operations and client outreach.
- Guided proposal preparation, pricing reviews, and contract discussions.
- Coordinated partnership pipelines with sales, marketing, and account teams.
Education
Extension Program - Product Management
University of California, Los Angeles
Los Angeles, CA 08.2023 - 12.2023
Product Management Extension - Product Management
UNIVERSITY OF CALIFORNIA - LOS ANGELES
Los Angeles, CABachelor of Art - Communications
UNIVERSITY OF LA VERNE - COMMUNICATION DEPARTMENT
La Verne, CASpecialization - Spanish and Spanish literature
UNIVERSITY OF BARCELONA - SCHOOL OF LINGUISTICS
Barcelona, SpainSkills
- Sales promotions
- Staff management
- Category management
- ROI Forecasting
- A/B Testing
- Digital Media Marketing
- Product Management
- Product roadmapping
- Public & Vendor Relations
- Project Management
- Demand forecasting
- Open to buy
- Acquisition retention
- Marketing Automation
- Product Positioning
- Marketing strategy development
- Team leadership
- Market penetration
Timeline
Extension Program - Product Management
University of California, Los Angeles
08.2023 - 12.2023
Purchasing Mobility, Cameras, Home Automation and Content Sr. Product Manager
Adir International LLC
01.2019 - Current
Retail Segment Marketing and Acquisition Manager
Adir International LLC
01.2015 - 01.2019
Business Development Regional Manager
Business Development
01.2012 - 01.2015
Marketing Assistant
Adir Internacional LLC
01.2012 - 01.2015
Business Development Supervisor
Business Development
01.2005 - 01.2015
Product Management Extension - Product Management
UNIVERSITY OF CALIFORNIA - LOS ANGELES
Bachelor of Art - Communications
UNIVERSITY OF LA VERNE - COMMUNICATION DEPARTMENT
Specialization - Spanish and Spanish literature
UNIVERSITY OF BARCELONA - SCHOOL OF LINGUISTICS