Vicky / Yutong Wu
Long Island City
Summary
Dynamic marketing professional with experience at Justin Allen, excelling in social media strategy and content creation. Proven ability to enhance brand storytelling through video production and visual design. Bilingual communicator skilled in HTML5 and responsive web design, adept at collaborating across teams to deliver impactful campaigns.
Overview
2
2
years of professional experience
Work History
Marketing Intern
Justin Allen
Shanghai
07.2025 - 08.2025
- Social Media Content Creation: Produced engaging captions and posts for Instagram and other platforms, tailoring tone and style to align with the brand voice.
- Video Editing & Production: Edited behind-the-scenes and promotional videos, including ASMR-style clips and warehouse restocking highlights, enhancing brand storytelling.
- Photo Retouching & Visual Design: Retouched model photos and adjusted visuals to match campaign aesthetics, ensuring a cohesive brand identity.
- Campaign Planning & Coordination: Assisted in planning seasonal campaigns (e.g., end-of-season sale, rebranding launch), preparing promotional copy and visual materials.
- Cross-team Collaboration: Worked with designers, models, and marketing staff to deliver consistent, creative content on tight timelines.
- Bilingual Communication: Supported brand operations through English–Chinese communication, improving outreach to international customers.
Web Developer
Shanghai MAM Textiles Technology Co,. LTd
Shanghai
02.2025 - 05.2025
- Independent Front-End Development: Designed and developed the company’s official website, building the homepage and multi-page structure, including navigation bar, product introduction modules, and information display sections using HTML/CSS.
- Responsive Design Implementation: Applied responsive design principles with media queries to optimize website performance across desktop and mobile devices.
- Brand Visual Integration: Translated brand identity into web presentation through thoughtful color schemes, typography, and interactive animations.
- Code Optimization & Content Updates: Improved page loading efficiency and user experience through code refinement and content management.
- Content Organization: Assisted in structuring product introduction content and contributed to sections highlighting corporate culture and technical strengths.
Teacher's Assistant
Empire English Education
Shanghai
01.2024 - 03.2024
- Student Task Management: Assisted in managing daily learning tasks for ~20 students, tracking progress, recording reports, and dynamically adjusting study schedules based on individual needs.
- Academic Support: Provided after-class support in areas such as TOEFL writing and listening practice; organized review plans based on common student challenges.
- Learning Efficiency Enhancement: Designed a vocabulary recitation and testing system to improve review efficiency and student motivation.
- Communication & Supervision: Maintained daily communication with students, monitored vocabulary memorization, and offered personalized guidance.
- Process Optimization: Collaborated with the academic affairs team to refine teaching workflows, enhancing the structure of instructional resources and improving student satisfaction.
Education
High School Diploma -
World Foreign Language Academy
Shanghai06-2024
Bachelor of Arts - Sociology
New York University
New York, NYSkills
- English
- French
- MS Excel
- MS PowerPoint
- MS Word
- HTML5
- CSS
- JavaScript
- Responsive Web Design
- Front-End Development
- Social Media Strategy
- Social Media Marketing
- Content Creation
- Content Management
- Video Production
- Visual Design
- Brand Marketing
- Product Marketing
Timeline
Marketing Intern
Justin Allen
07.2025 - 08.2025
Web Developer
Shanghai MAM Textiles Technology Co,. LTd
02.2025 - 05.2025
Teacher's Assistant
Empire English Education
01.2024 - 03.2024
High School Diploma -
World Foreign Language Academy
Bachelor of Arts - Sociology
New York University
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