Summary
Overview
Work History
Education
Skills
Languages
Interests
Timeline
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Victor Araiza

Victor Araiza

Houston,TX

Summary

Digital media professional with hands-on experience in content strategy, sports journalism, social media management, and digital advertising. Skilled in driving engagement through creative campaigns, data-driven decision-making, and audience understanding. Strong focus on team collaboration and achieving results, adapting seamlessly to changing needs. Known for expertise in covering soccer in North America, SEO, analytics, and multimedia production. Reliable and results-focused, ready to elevate digital presence and strengthen community connection.

Overview

9
9
years of professional experience

Work History

Digital Media Manager

PTS Media Sports
08.2024 - Current
  • Head of digital content for two media properties: Deportes Nation and Soccer Tejas.
  • Executive producer for LIVE programming including Houston Dash and Houston Roughnecks Spanish audio broadcasts, including international friendly broadcast vs. Rayadas that garnered 85k viewers.
  • Led redesign of brand websites, improving user experience and accessibility – including translation option.
  • Managed website updates and ensured SEO best practices were applied.
  • Managed social media channels to drive engagement, and expand audience reach.

Editor /Content Writer

CONCACAF
04.2024 - Current
  • Edited and proofread articles for clarity, grammar, and style consistency, including coverage of nearly 20 tournaments over a calendar year.
  • Collaborated with writers to enhance content quality and adherence to guidelines.
  • Managed editorial calendars to ensure timely publication of materials.
  • Researched topics to provide accurate information and improve article depth, including collaboration with in-house research and stats.
  • Trusted with confidential information and upcoming major announcements.

Writer for LeaguesCup.com

TikiTaka
07.2024 - 08.2024
  • Collaborated with Leagues Cup, MLS, and Liga MX marketing teams to align messaging and visual identity.
  • Met tight deadlines through effective time management and prioritization of tasks for nearly 40 articles from tournament start to finish, including recap of the Final as lead writer.
  • Conducted interviews with players and coaches to provide accurate information in articles, translating from Spanish when needed.

Content Writer

Catena Media
01.2023 - 01.2024
  • Conduct research and author betting-related articles for GamingToday.com, covering diverse range of sports, such as basketball, football, and soccer. Perform thorough keyword and audience analysis to ensure content precision for specific target demographics.
  • Crafted compelling and SEO-optimized articles that elevated website organic search ranking, positioning among leaders in Google News outcomes.
  • Opened avenue for a new market through MLS and Liga MX articles realizing upwards of 2,000 views in a short turnaround by hitting on current events and key search words.

Senior Writer

The Striker Soccer News
11.2020 - 06.2023
  • Partnered with fellow writers and editors to uphold content excellence and precision, offering exceptional translation support for Spanish-speaking interviewees. Contributed to progression of digital media endeavors, encompassing video content on YouTube and audio content across various podcast platforms.
  • Authored and published 700+ articles, involving diverse soccer leagues, such as Houston MLS/NWSL teams, alongside international tournaments.
  • Led initiatives for English language coverage of Liga MX, the United States' highest-rated soccer league in terms of TV viewership.

Digital Media Manager

Soccer Matters With Glenn Davis Radio Show
10.2016 - 10.2020
  • Directed potent digital footprint by overseeing social media, designing websites, and creating diverse content spanning writing, photography, and video production. Facilitated radio show production by compiling and editing supplementary audio content, assuring timely completion for scheduled broadcasting.
  • Established robust online presence through strategic social media and digital marketing tactics to amplify promotion of weekly soccer radio programs within Austin and Houston markets.
  • Spearheaded creation of social media footprint from scratch with immediate organic growth upwards of 3,000 followers on Instagram, Twitter and YouTube in first year.

Education

Bachelor of Arts - Communications

University of Houston–Clear Lake
Houston, TX
05-2014

Skills

  • AP Style Writing
  • Attention to detail
  • Audience Engagement
  • Audio & Video Editing
  • Digital strategy
  • Podcast production
  • Problem-solving abilities
  • Search Engine Optimization
  • Social Media Management
  • Team Building & Leadership
  • Teamwork and collaboration
  • Web analytics

Languages

English
Full Professional
Spanish
Native or Bilingual

Interests

Soccer

Writing

Media Production

Timeline

Digital Media Manager

PTS Media Sports
08.2024 - Current

Writer for LeaguesCup.com

TikiTaka
07.2024 - 08.2024

Editor /Content Writer

CONCACAF
04.2024 - Current

Content Writer

Catena Media
01.2023 - 01.2024

Senior Writer

The Striker Soccer News
11.2020 - 06.2023

Digital Media Manager

Soccer Matters With Glenn Davis Radio Show
10.2016 - 10.2020

Bachelor of Arts - Communications

University of Houston–Clear Lake

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