Victor Cristales
Richardson,TX
Summary
Self-motivated professional with over 20 years of progressive experience in automotive collision repair, outside sales, account management, consulting, production, and project management planning. Demonstrated ability to build solid relationships among personnel, vendors, and customers. Foundations rooted in tacit knowledge, exceptional customer service experiences, professionalism, and a personal reputation for integrity. Highly organized and detail-oriented, contributing to a company's bottom line through improved return on revenue and cost-saving measures (running lean).
Overview
23
23
years of professional experience
1
1
Certification
Work History
Outside Sales Account Manager
FinishMaster | LKQ Keystone Automotive Industries
Grand Prairie, TX
01.2022 - 05.2024
- Building and maintaining customer relationships by introducing new paint product lines and parts to clients while identifying upsell, cross-sell, and renewal opportunities and securing new business
- Analyzing customer data by tracking and reporting customer data, sales performance, and other metrics
- Preparing reports and presentations for customers, senior management, and other stakeholders
- Provided delivery of product systems, technical consultation, and on-site training to customer and shop staff
- Evaluated, made recommendations to clients on inventory, product troubleshooting and color related concerns
- Facilitated technical audits, trainings and body shop assessments.
Marketing and Sales
BC Marketing
Fremont, WI
08.2021 - 01.2022
- Building and maintaining customer relationships by introducing and demonstrating new paint product lines and equipment to clients
- Preparing presentations and training for customers, management, and decision makers
- Provided delivery of product systems, technical consultation, and on-site training to customer and shop staff
- Evaluated, made recommendations to clients on inventory, product troubleshooting and color related concerns.
- Streamlined communication between marketing and sales teams for improved efficiency and collaboration.
- Collaborated closely with marketing and manufacturer's to ensure seamless integration of sponsor messaging into promotional materials.
PBE Representative/Sales
LKQ Keystone Automotive Industries
Grand Prairie, TX
01.2019 - 01.2020
- Was knowledgeable with all LKQ / Keystone product literature able to communicate effectively with clients on company's products, included but not limited to, the knowledge of paint, chemical aspects, and refinishing
- Had responsibilities for sale/post-sale support of PBE product line within DFW
- Grew PBE sales through new accounts, existing accounts and sales promotions
- Worked with existing clients and potential prospects to meet budgets and targets
- Handled pre / post sales support of assigned accounts to promote customer retention
- Maintained accurate customer calls and support activity records for assigned accounts
- Managed all information related to PB&E product sales agreements
- Marketed all PBE sales promotions aggressively to hit sales quotas and to promote company throughout DFW.
Technical Representative/Sales
FinishMaster
Arlington, TX
01.2016 - 01.2019
- Provided delivery of product systems, technical consultation, and on-site training to customer and shop staff
- Evaluated, made recommendations to clients on inventory, product troubleshooting and color related concerns
- Introduced new paint product lines to clients with the assistance of the account management team
- Facilitated technical audits, trainings and body shop assessments.
Lead Auto Body Paint Technician
MASSEY CADILLAC
Garland, TX
01.2006 - 01.2016
- Was responsible for all repairs and refinishing (walk through) of vehicles
- Ensured that all spray operations were completed on time
- Notified production staff of additional paint time or, required blend photos
- Ensured Paint Mgr
- Was kept informed of jobs in progress and/or potential problems
- Ensured paint inventory was always clearly labeled/stocked for easy and fast access
- Operated and used all body shop equipment properly and safely
- Selected and mixed coating liquid to produce desired colors
- Adhered to Quality Control processes to ensure every car was prepped before painting
- Collaborated with estimators to set job expectations to prioritize each day
- Supervised paint technicians with daily job assignments, ensuring attention to detail to meet delivery deadlines and quality standards.
Lead Auto Body Paint Technician
SERVICE KING COLLISION REPAIR CENTER
Dallas, TX
01.2001 - 01.2006
- Was responsible for all repairs and the refinishing of all vehicles
- Supervised 4 paint tech with daily job assignments to ensure delivery deadlines and quality standards where met
- Provided on-the-job training, scheduled and assigned jobs, evaluated technicians performance
- Managed customer inquiries and trouble-shooting.
Education
High School diploma -
South Garland High School
01.1991
Skills
- Knowledgeable in MS Office (Word, Excel)
- Proprietary reporting software / tools
- Troubleshooting
- Materials Procurement
- Inventory Control & Organization
- Time Management
- Cold-calling
- Pipeline Management
- Teamwork and Collaboration
- Attention to Detail
- Problem-solving abilities
- Multitasking
- Reliability
Certification
- PPG certified in 2001
- I-CAR certification in Refinishing Matching
Languages
Spanish
Native or Bilingual
Timeline
Outside Sales Account Manager
FinishMaster | LKQ Keystone Automotive Industries
01.2022 - 05.2024
Marketing and Sales
BC Marketing
08.2021 - 01.2022
PBE Representative/Sales
LKQ Keystone Automotive Industries
01.2019 - 01.2020
Technical Representative/Sales
FinishMaster
01.2016 - 01.2019
Lead Auto Body Paint Technician
MASSEY CADILLAC
01.2006 - 01.2016
Lead Auto Body Paint Technician
SERVICE KING COLLISION REPAIR CENTER
01.2001 - 01.2006
High School diploma -
South Garland High School