Victor Sheppard
New York
Summary
Dynamic project and client-focused professional with experience driving sales, executing branded events, and managing cross-functional initiatives in retail and lifestyle environments. Skilled in planning and delivering marketing campaigns, coordinating high-profile events, and translating customer insights into actionable strategies. Proven ability to lead teams, optimize workflows, and deliver results in fast-paced, creative settings.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Full-Time Athlete
Nike, Inc.
04.2024 - Current
- Execute in-store events and marketing activations, including collaborations with the Jordan brand at Nike HQ.
- Support flagship 5th Ave store marketing initiatives through dynamic floor layouts and seasonal product launches.
- Coordinate cross-functional teams to ensure seamless execution of in-store campaigns and brand activations.
- Drive engagement with customers and communities through experiential events, boosting brand awareness and loyalty.
Sales Lead
Foot Locker
10.2021 - 06.2024
- Organized and executed large-scale retail events, including NYvsNY basketball events across NYC, enhancing community engagement.
- Coordinated store layouts, product displays, and event logistics to maximize marketing impact and customer experience.
- Mentored associates and collaborated with district leaders to execute campaigns and product launches successfully.
- Tracked event performance and customer engagement metrics to inform future initiatives.
Keyholder
Zales (Signet Jewelers)
08.2023 - 05.2024
- Planned and executed diamond customization events, allowing clients to design their own rings from scratch.
- Leveraged marketing strategies to attract and retain high-value clientele, increasing customer engagement and repeat business.
- Managed client experience from event promotion to follow-up, ensuring high satisfaction and brand consistency.
- Assisted in inventory planning and operational execution for special events and product showcases.
Detective
Macy’s
01.2021 - 10.2021
- Maintained operational integrity and reduced loss through proactive monitoring and asset protection strategies.
Education
Associate of Science - General Studies
Georgia Military College
Skills
- Project & Event Coordination
- Experiential Marketing
- Client Relationship Management
- Team Leadership
- Luxury & Lifestyle Sales
- Campaign Execution
- Cross-Functional Collaboration
- Visual Merchandising
- Inventory Management
- Event Execution
- Customer engagement
Certification
- Google Data Analytics Certificate, In Progress
- GSI Diamond Essentials Certification
- OSHA 10/30 Certified
Timeline
Full-Time Athlete
Nike, Inc.
04.2024 - Current
Keyholder
Zales (Signet Jewelers)
08.2023 - 05.2024
Sales Lead
Foot Locker
10.2021 - 06.2024
Detective
Macy’s
01.2021 - 10.2021
Associate of Science - General Studies
Georgia Military College