- Volunteering for community initiatives to give back to local communities and make a positive impact
- Road Trips
Victoria Cesario
Geneva,IL
Summary
Professional leader with executive experience ready to drive impactful change. Proven ability to implement strategic initiatives and enhance operational performance. Valued for collaborative team leadership and adaptability to evolving business needs.
Results-driven executive with extensive experience in strategic leadership and operational excellence. Proven track record in driving growth, optimizing processes, and fostering team collaboration. Exceptional skills in strategic planning, financial management, and stakeholder engagement. Adaptable and reliable, consistently achieving high-impact results in dynamic environments.
Performance-driven Vice President with 18 years of experience aligning systems with business requirements, policies, and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
19
19
years of professional experience
Work History
Vice President, Offer & Master Data Management
HMH
Geneva, IL
03.2024 - Current
- Led strategic initiatives to enhance operational efficiency across multiple departments.
- Developed and implemented comprehensive business strategies aligned with organizational goals.
- Oversaw cross-functional teams to drive collaboration and achieve project milestones.
- Analyzed market trends to inform decision-making and guide product development efforts.
- Established key performance indicators to measure success of business initiatives.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Implemented and developed operational standards, policies and procedures.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
Sr. Director, Offer Life Cycle & Master Data, K-12 & Services
Houghton Mifflin Harcourt
Boston, MA
10.2020 - Current
- Key Responsibilities
- Craft marketing and sales messaging story to drive sales for core 6-12 and advanced/electives mathematics programs and key digital platforms
- Liaise between various National Geographic Learning (NGL) teams and publishing partner, Big Ideas Learning (BIL), to act as the exclusive sales and marketing agent for their Big Ideas Math core K-12 mathematics program
- Reposition marketing and sales campaigns to meet inherent curricular needs as well as address growing career- and college-readiness demands
- Collaborate with both open territory and state adoption sales teams to campaign plan, strategize messaging, and determine program offering
- Develop marketing collateral, digital campaign efforts, and social media strategy with internal Creative Development and Social Media Management teams
- Successfully collaborate with product development and author teams to ensure print and digital materials meet the need of a shifting marketplace
- Conduct internal product trainings depending on regional sales need or at larger national sales meeting events
- Support Sales Organization by responding to sales consultant/management product inquiries, competition information, and product positioning strategies as needed
- Accomplishments
- Drove successful Big Ideas Math program launch upon realization of NGL/BIL partnership, enabling the NGL sales organization to reach a previously unavailable market with potential revenue of $100M
- Successfully integrated existing BIL marketing messaging and redesigned collateral to create a seamless sales story to leverage existing Larson advanced mathematics product line
- Effectively conducted customer training and sales presentations, in person and virtual, culminating in wins in districts such as Miami-Dade County Public Schools, Los Angeles Unified School District, Scottsdale Unified School District, Newark (NJ) Public Schools, and more
- Cultivated a robust library of product information to be implemented as needed when RFP are submitted for completion
- Received 2018 National Geographic Learning Marketer of the Year Award
Director Operational Excellence, Change & Transformation
Houghton Mifflin Harcourt
Boston, MA
01.2017 - 09.2020
- Led a cross-functional team to launch new K-12 Subscription model.
- Drove over $90m in subscription billings
- Orchestrated and developed a new embedded services model so every teacher has access to professional development
Director Pricing & Strategic Initiatives, K-12 & Services
Houghton Mifflin Harcourt Publishing
Boston, MA
06.2006 - 12.2016
- Managed brands in various points of product life-cycle by executing pricing strategies, directing strategic product bundling, and refreshing marketing campaigns to create product awareness
- Represented Portfolio team in Change Management committee in order to lobby stakeholders to enact modifications in sampling/gratis strategies and product configurations based on cost/benefit and market needs
- Initiated business cases for digital products to add value to existing programs including iPad/iPhone compatible applications and podcasts by analyzing ROI, competitive environment, and determining modalities
- Collaborated with Field Marketing, Sales, Global Supply Chain, Finance, and Editorial groups in the development of sales campaigns for the states of FL, TN, OK, WV, IN, and AL, ensuring product integrity and timely deliverables
- Guided conceptualization of key digital products for Spanish and French textbook programs for middle school and high school market based on market needs, feedback, and sustainability
- Project managed, along with stateside Program Management Office and Dublin-based development team, RFPs, milestone dates, and budgets for on-time product delivery
- Contributed to successful launch of Spanish-language textbook program for secondary school market by developing sales messaging, acting as Field Marketing Consultant during key-account presentations and trainings, and coordinating marketing efforts via trade shows
Education
B.A. - Business Administration, Spanish & International Business
Purdue University
05.2007
Skills
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Complex Problem-solving
- Coaching and mentoring
- Results-driven
- Process improvement
- Policy and procedure development
Websites
Interests
Timeline
Vice President, Offer & Master Data Management
HMH
03.2024 - Current
Sr. Director, Offer Life Cycle & Master Data, K-12 & Services
Houghton Mifflin Harcourt
10.2020 - Current
Director Operational Excellence, Change & Transformation
Houghton Mifflin Harcourt
01.2017 - 09.2020
Director Pricing & Strategic Initiatives, K-12 & Services
Houghton Mifflin Harcourt Publishing
06.2006 - 12.2016
B.A. - Business Administration, Spanish & International Business
Purdue University