Victoria Cranford
Safford,AZ
Summary
Talented Owner with excellent marketing, customer service and facility oversight skills and more than 13 years of experience. Highly effective and comfortable working with people at all levels in organization. Experience in several fields, with the ability to learn new skills rapidly.
Overview
22
22
years of professional experience
Work History
Owner/Operator
Cakes With TLC, LLC.
Safford, AZ
06.2001 - Current
- Developed recipes and menus by understanding market and culinary trends.
- Continuously evaluated business operations to effectively align workflows for optimal coverage and customer satisfaction.
- Developed consist standards to attain high food quality standards.
- Promoted brand to maximize repeat business.
- Developed menus and pricing.
- Constantly researching vendors to source quality ingredients at best price to control food cost.
- Developing a relationship with customers to create and design cake that will agree with their budget, serving needs, and design. That also WOW their guests.
- Utilize proper cleaning techniques.
- Scaling and measuring recipes to maintain integrity of recipe and to control food costs.
- Research new trends and practice new techniques to be able to design details according to current trends.
- Research structures and supports to maintain stability.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Developed business and marketing plans and prepared monthly financial reports.
- Hosted fundraising events for various charities and boost brand awareness and community engagement.
Receptionist
Desert Cross Veterinary Hospital
Thatcher, AZ
11.2016 - 01.2018
- Answered central telephone system and directed calls accordingly.
- Confirmed appointments, communicated with clients and updated client records.
- Managed multiple tasks and met time-sensitive deadlines.
- Kept reception area clean and neat to give visitors positive first impression.
- Completed and filed State and Federal Health Certificates.
Education
Gila Valley Leadership Cohort 16
06.2022
Dreambuilder
Eastern Arizona College - SBDC12.2019
GED -
North Little Rock High School
North Little Rock, AR05.1992
Skills
- Executive Leadership
- Effective Communicator and Public Speaker
- Board Oversight
- Strategic Planning
- Leadership and People Development
- Customer Relations
- Marketing Tactics
- Project Estimating
- Cost Reduction
- Quality Management Systems
- Product Branding
- Adaptable to new software
Accomplishments
- Nominated Gila Valley Small Business Woman of the Year 2015, 2016, 2018, and 2019. Received the Honorable Mention Award in 2016.
- Honorary Chef's Brigade Member received in 2015 for Guest lecturing the Advance Culinary Class at Safford High School .
- Featured interview in American Cake Decorating Magazine, April 2020.
- Featured cake in American Cake Decorating Magazine, May 2020
- Featured tutorial in American Cake Decorating Magazine, August 2020.
- Creator of Gila Valley Wedding and Event Fair in 2016, that has become an annual event in the Gila Valley to promote small businesses.
- Board Member for Graham County Chamber of Commerce, January 2020 - present. Serving as Event Chair also during this time.
- Board Member for Nathaniel's Childhood Cancer Foundation, August 2022 - present.
Timeline
Receptionist
Desert Cross Veterinary Hospital
11.2016 - 01.2018
Owner/Operator
Cakes With TLC, LLC.
06.2001 - Current
Gila Valley Leadership Cohort 16
Dreambuilder
GED -
North Little Rock High School
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