Victoria Fernandez
Boca Raton,FL
Summary
Dynamic Brand Director with 9 years of marketing and leadership experience, specializing in consumer goods. Expert in enhancing social media presence and digital profiles to drive sustained company growth. Strong communicator and natural leader with a track record of boosting growth and profitability. Adept at team building and motivating personnel to exceed business objectives with high energy and a results-oriented approach.
Overview
9
9
years of professional experience
Work History
Director of Brand Management
TEN Alkaline Spring Water
2020.10 - Current
- Optimized marketing budgets for maximum return on investment, reallocating resources as needed based on performance metrics.
- Strengthened brand positioning by conducting regular competitor analysis and adjusting strategy accordingly.
- Conducted comprehensive market research that identified key opportunities, resulting in a successful product expansion strategy and a 30% growth in revenue.
- Planning and facilitation of appearances at national events.
- Implemented innovative promotional strategies that boosted sales by 35% and increased market share by 25%.
- Implementation of brand and media strategy, analytical reporting.
- Conducted market research to identify new business opportunities and stay ahead of industry trends
- Developed and launched new products, contributing to a 25% increase in overall sales and expanding the product line by 20%.
Sales and Marketing Manager
TEN Alkaline Spring Water
2017.06 - 2020.10
- Managed social media and created content, increasing follower engagement by 50% and growing overall social media reach by 40% in six months.
- Head of planning and design for the brand's newsletter campaigns
- Revamped website and navigation menus, boosting web traffic by 30% and improving SEO rankings, leading to a 25% increase in organic search visits.
- Boosted sales revenue by developing and implementing targeted marketing campaigns.
- Analyzed sales and marketing data for improved strategies.
Social Media Marketing Manager
Tilson PR
2018.01 - 2018.05
- Manage and create content for client's social media accounts
- Blog posts, media pitches and advisories for publications and events
- Cultivate media lists and record all media hits
- Media contact database management.
Communication Intern
Auburn University Women's Resource Center
2017.01 - 2017.05
- Manage and create content social media content
- Event planning and execution of conferences
- Philanthropy Management
- Create promotional material for events.
Campus Representative
Victoria Secret PINK
2015.07 - 2016.07
- Social media management and content creation
- Holding focus groups
- Planning and hosting large events
- Report to merchants about trends.
Education
Bachelor - Communication And Media Studies
Auburn University
Auburn, AL05.2017
Skills
- CRM Management
- Creative Direction
- Media Planning
- Influencer Marketing
- E-commerce strategy
- Sales strategy
- Market Analysis
- Partnership Development
- Brand strategy
- Product Development
- Braze
Languages
Spanish
Professional Working
Timeline
Director of Brand Management
TEN Alkaline Spring Water
2020.10 - Current
Social Media Marketing Manager
Tilson PR
2018.01 - 2018.05
Sales and Marketing Manager
TEN Alkaline Spring Water
2017.06 - 2020.10
Communication Intern
Auburn University Women's Resource Center
2017.01 - 2017.05
Campus Representative
Victoria Secret PINK
2015.07 - 2016.07
Bachelor - Communication And Media Studies
Auburn University
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