Victoria Fernandez
Boca Raton,FL
Summary
Dynamic Brand Director with 9 years of marketing and leadership experience, specializing in consumer goods. Expert in enhancing social media presence and digital profiles to drive sustained company growth. Strong communicator and natural leader with a track record of boosting growth and profitability. Adept at team building and motivating personnel to exceed business objectives with high energy and a results-oriented approach.
Overview
9
9
years of professional experience
Work History
Director of Brand Management
TEN Alkaline Spring Water
10.2020 - Current
- Optimized marketing budgets for maximum return on investment, reallocating resources as needed based on performance metrics.
- Strengthened brand positioning by conducting regular competitor analysis and adjusting strategy accordingly.
- Conducted comprehensive market research that identified key opportunities, resulting in a successful product expansion strategy and a 30% growth in revenue.
- Planning and facilitation of appearances at national events.
- Implemented innovative promotional strategies that boosted sales by 35% and increased market share by 25%.
- Implementation of brand and media strategy, analytical reporting.
- Conducted market research to identify new business opportunities and stay ahead of industry trends
- Developed and launched new products, contributing to a 25% increase in overall sales and expanding the product line by 20%.
Sales and Marketing Manager
TEN Alkaline Spring Water
06.2017 - 10.2020
- Managed social media and created content, increasing follower engagement by 50% and growing overall social media reach by 40% in six months.
- Head of planning and design for the brand's newsletter campaigns
- Revamped website and navigation menus, boosting web traffic by 30% and improving SEO rankings, leading to a 25% increase in organic search visits.
- Boosted sales revenue by developing and implementing targeted marketing campaigns.
- Analyzed sales and marketing data for improved strategies.
Social Media Marketing Manager
Tilson PR
01.2018 - 05.2018
- Manage and create content for client's social media accounts
- Blog posts, media pitches and advisories for publications and events
- Cultivate media lists and record all media hits
- Media contact database management.
Communication Intern
Auburn University Women's Resource Center
01.2017 - 05.2017
- Manage and create content social media content
- Event planning and execution of conferences
- Philanthropy Management
- Create promotional material for events.
Campus Representative
Victoria Secret PINK
07.2015 - 07.2016
- Social media management and content creation
- Holding focus groups
- Planning and hosting large events
- Report to merchants about trends.
Education
Bachelor - Communication And Media Studies
Auburn University
Auburn, AL05.2017
Skills
- CRM Management
- Creative Direction
- Media Planning
- Influencer Marketing
- E-commerce strategy
- Sales strategy
- Market Analysis
- Partnership Development
- Brand strategy
- Product Development
- Braze
Languages
Spanish
Professional Working
Timeline
Director of Brand Management
TEN Alkaline Spring Water
10.2020 - Current
Social Media Marketing Manager
Tilson PR
01.2018 - 05.2018
Sales and Marketing Manager
TEN Alkaline Spring Water
06.2017 - 10.2020
Communication Intern
Auburn University Women's Resource Center
01.2017 - 05.2017
Campus Representative
Victoria Secret PINK
07.2015 - 07.2016
Bachelor - Communication And Media Studies
Auburn University
Similar Profiles
Mrunali RautMrunali Raut
Financial Analyst at Flow Alkaline Spring WaterFinancial Analyst at Flow Alkaline Spring Water
Raven BranchRaven Branch
Quality Assurance Specialist at Flow Alkaline Spring WaterQuality Assurance Specialist at Flow Alkaline Spring Water
Luis RodriguezLuis Rodriguez
Lead Manager at Miami ALKALINE WATERLead Manager at Miami ALKALINE WATER