Senior living sales leader with more than 6 years of experience helping communities improve occupancy, strengthen sales performance, and develop high-performing teams. Experienced partnering with Executive Directors, Regional Directors, and corporate leadership to drive census growth through coaching, sales strategy, CRM optimization, and performance analytics. Recognized for translating data into action, developing sales talent, and creating practical solutions that improve results across multiple communities.
Overview
7
7
years of professional experience
Work History
National Senior Advisor │ National Sales Team
Sunrise Senior Living
Remote
12.2022 - Current
Supported over 250 senior living communities by generating qualified tours and connecting families to suitable care options.
Analyzed CRM data and sales trends, identifying opportunities that increased booked appointments by more than 50 monthly.
Consistently exceeded performance goals for conversion rates, customer satisfaction, quality, and productivity.
Collaborated with operational and sales leadership to enhance lead management and follow-up strategies.
Train and mentor new advisors on consultative selling, CRM documentation, and communication best practices.
Selected to pilot new technology, workflows, and sales initiatives before national implementation.
Regional Sales Specialist
Sunrise Senior Living
Philadelphia, Pennsylvania
04.2022 - 12.2022
Supported sales performance across 15 senior living communities, partnering with Executive Directors and Regional Sales Directors to improve occupancy and achieve census goals.
Coached and developed 13 Director of Sales and Associate Directors of Sales through onsite and virtual training focused on sales strategy, accountability, and conversion improvement.
Increased occupancy by 23% within the first 60 days by strengthening referral partnerships through business development targeted outreach plans.
Conducted sales audits, CRM compliance reviews, call evaluations, inquiry reviews, and tour observations to improve consistency and execution across Philadelphia territory.
Presented weekly performance updates, market trends, sales obstacles, mystery shops, and strategic recommendations to Regional Sales Directors.
Served Pennsylvania/New Jersey Market Job Coach, leading onboarding and field training for newly hired sales professionals.
Director of Sales
Sunrise Senior Living
Wilmington, DE
09.2019 - 04.2022
Led Sunrise's highest-performing virtual sales program during the COVID-19 pandemic, conducting more virtual tours than any community nationwide.
Recognized as a Top Community Net Gain Leader for consistently exceeding occupancy and move-in goals.
Directed occupancy growth through business development, consultative selling, and strategic outreach.
Increased appointment conversion by 15% through pipeline management, sales coaching, and improved follow-up processes.
Partnered with corporate leadership to create the "Director of Sales Toolkit", now used by more than 400 sales leaders across the organization.
Inbound Sales Team Lead | Senior National Account Executive (Tier 8) at Townsquare InteractiveInbound Sales Team Lead | Senior National Account Executive (Tier 8) at Townsquare Interactive
<ul>
<li>Spearhead the management and oversight of the National Bio and Agro-Defense Facility (NBAF) project, a pivotal national asset developed in partnership with the U.S</li>
<li>Department of Agriculture (USDA) and the U.S</li>
<li>Department of Homeland Security (DHS)</li>
<li>Collaborate with USDA and DHS stakeholders to ensure a seamless transition of operations and mission capabilities from the aging Plum Island Animal Disease Center (PIADC) to NBAF, ensuring uninterrupted research, diagnostics, and training essential to national security</li>
<li>Lead the operational endurance phase, validating work processes and laboratory setups to guarantee compliance with the highest safety and biocontainment standards, particularly in biosafety level-4 (BSL-4) environments</li>
<li>Act as the hiring manager, conducting interviews and selecting high-quality employees to ensure the success of both DCA and NBAF</li>
<li>Serve as a subject matter expert pert for the payroll system Paychex, overseeing and approving payroll for 63 officers biweekly while managing paid time off and leave requests to maintain the security posture for the facility</li>
<li>Monitor project milestones, providing critical updates to senior management and stakeholders while ensuring alignment with USDA's mission objectives and federal guidelines</li>
<li>Direct the development and execution of strategic initiatives to facilitate efficient collaboration with federal partners, ensuring all laboratory operations adhere to regulatory requirements set forth by the Federal Select Agent Program (FSAP)</li>
<li>Foster a culture of excellence and professionalism within the team, emphasizing rigorous training, safety compliance, and operational integrity as key components of NBAF's mission to safeguard public health and the nation's food supply</li>
<li>Monitored budgeting activities by tracking expenditures and providing regular updates to management.</li>
<li>Analyzed existing processes within a department or organization in order to identify areas for improvement or increased efficiency.</li>
<li>Implemented quality control measures throughout each stage of a project's lifecycle.</li>
<li>Worked closely with senior managers to ensure that all projects were completed according to schedule.</li>
<li>Conducted research on potential vendors, suppliers, contractors and subcontractors for projects.</li>
<li>Provided administrative support to the Project Manager in order to facilitate successful project outcomes.</li>
<li>Prepared monthly progress reports summarizing key accomplishments achieved since the last report.</li>
<li>Trained junior staff on best practices for managing multiple projects simultaneously.</li>
</ul> at Defense Contracting Activity, LLC<ul>
<li>Spearhead the management and oversight of the National Bio and Agro-Defense Facility (NBAF) project, a pivotal national asset developed in partnership with the U.S</li>
<li>Department of Agriculture (USDA) and the U.S</li>
<li>Department of Homeland Security (DHS)</li>
<li>Collaborate with USDA and DHS stakeholders to ensure a seamless transition of operations and mission capabilities from the aging Plum Island Animal Disease Center (PIADC) to NBAF, ensuring uninterrupted research, diagnostics, and training essential to national security</li>
<li>Lead the operational endurance phase, validating work processes and laboratory setups to guarantee compliance with the highest safety and biocontainment standards, particularly in biosafety level-4 (BSL-4) environments</li>
<li>Act as the hiring manager, conducting interviews and selecting high-quality employees to ensure the success of both DCA and NBAF</li>
<li>Serve as a subject matter expert pert for the payroll system Paychex, overseeing and approving payroll for 63 officers biweekly while managing paid time off and leave requests to maintain the security posture for the facility</li>
<li>Monitor project milestones, providing critical updates to senior management and stakeholders while ensuring alignment with USDA's mission objectives and federal guidelines</li>
<li>Direct the development and execution of strategic initiatives to facilitate efficient collaboration with federal partners, ensuring all laboratory operations adhere to regulatory requirements set forth by the Federal Select Agent Program (FSAP)</li>
<li>Foster a culture of excellence and professionalism within the team, emphasizing rigorous training, safety compliance, and operational integrity as key components of NBAF's mission to safeguard public health and the nation's food supply</li>
<li>Monitored budgeting activities by tracking expenditures and providing regular updates to management.</li>
<li>Analyzed existing processes within a department or organization in order to identify areas for improvement or increased efficiency.</li>
<li>Implemented quality control measures throughout each stage of a project's lifecycle.</li>
<li>Worked closely with senior managers to ensure that all projects were completed according to schedule.</li>
<li>Conducted research on potential vendors, suppliers, contractors and subcontractors for projects.</li>
<li>Provided administrative support to the Project Manager in order to facilitate successful project outcomes.</li>
<li>Prepared monthly progress reports summarizing key accomplishments achieved since the last report.</li>
<li>Trained junior staff on best practices for managing multiple projects simultaneously.</li>
</ul> at Defense Contracting Activity, LLC