Summary
Overview
Work History
Education
Skills
Timeline
Generic

Victoria Fetters

Wilmington,DE

Summary

Senior living sales leader with more than 6 years of experience helping communities improve occupancy, strengthen sales performance, and develop high-performing teams. Experienced partnering with Executive Directors, Regional Directors, and corporate leadership to drive census growth through coaching, sales strategy, CRM optimization, and performance analytics. Recognized for translating data into action, developing sales talent, and creating practical solutions that improve results across multiple communities.

Overview

7
7
years of professional experience

Work History

National Senior Advisor │ National Sales Team

Sunrise Senior Living
Remote
12.2022 - Current
  • Supported over 250 senior living communities by generating qualified tours and connecting families to suitable care options.
  • Analyzed CRM data and sales trends, identifying opportunities that increased booked appointments by more than 50 monthly.
  • Consistently exceeded performance goals for conversion rates, customer satisfaction, quality, and productivity.
  • Collaborated with operational and sales leadership to enhance lead management and follow-up strategies.
  • Train and mentor new advisors on consultative selling, CRM documentation, and communication best practices.
  • Selected to pilot new technology, workflows, and sales initiatives before national implementation.

Regional Sales Specialist

Sunrise Senior Living
Philadelphia, Pennsylvania
04.2022 - 12.2022
  • Supported sales performance across 15 senior living communities, partnering with Executive Directors and Regional Sales Directors to improve occupancy and achieve census goals.
  • Coached and developed 13 Director of Sales and Associate Directors of Sales through onsite and virtual training focused on sales strategy, accountability, and conversion improvement.
  • Increased occupancy by 23% within the first 60 days by strengthening referral partnerships through business development targeted outreach plans.
  • Conducted sales audits, CRM compliance reviews, call evaluations, inquiry reviews, and tour observations to improve consistency and execution across Philadelphia territory.
  • Presented weekly performance updates, market trends, sales obstacles, mystery shops, and strategic recommendations to Regional Sales Directors.
  • Served Pennsylvania/New Jersey Market Job Coach, leading onboarding and field training for newly hired sales professionals.

Director of Sales

Sunrise Senior Living
Wilmington, DE
09.2019 - 04.2022
  • Led Sunrise's highest-performing virtual sales program during the COVID-19 pandemic, conducting more virtual tours than any community nationwide.
  • Recognized as a Top Community Net Gain Leader for consistently exceeding occupancy and move-in goals.
  • Directed occupancy growth through business development, consultative selling, and strategic outreach.
  • Increased appointment conversion by 15% through pipeline management, sales coaching, and improved follow-up processes.
  • Partnered with corporate leadership to create the "Director of Sales Toolkit", now used by more than 400 sales leaders across the organization.

Education

Bachelor of Science - Health And Behavior Science

University of Delaware
Newark
05-2017

Skills

  • Multi-Site Sales Leadership
  • Occupancy & Census Growth
  • Sales Coaching & Development
  • CRM Strategy (Salesforce, Welcome Home, Hubspot, Five9, SalesLoft)
  • Pipeline & Conversion Management
  • Referral Development
  • Sales Analytics & Reporting
  • Executive Presentations
  • Process Improvement
  • Power BI & Advanced Excel

Timeline

National Senior Advisor │ National Sales Team

Sunrise Senior Living
12.2022 - Current

Regional Sales Specialist

Sunrise Senior Living
04.2022 - 12.2022

Director of Sales

Sunrise Senior Living
09.2019 - 04.2022

Bachelor of Science - Health And Behavior Science

University of Delaware
Victoria Fetters