Experienced Sales and Marketing Executive with a track record of driving growth and building strategic relationships in competitive markets. Led successful marketing strategies at Locayt, resulting in a 40% increase in referrals and leads, and a 10% reduction in leasing times. Organized client events and managed digital marketing campaigns to enhance online visibility and engagement. Skilled in managing large teams and collaborating with external agencies to ensure seamless service delivery within budget. Transitioned into the healthcare sector as a Director-level Physician Liaison at Southern California Reproductive Center (SCRC), excelling in expanding referral networks, optimizing patient care pathways, and driving external business development and strategic relationship management.
Hi, I’m
Victoria Fletcher
Pacific Palisades,CA
Summary
Overview
4
years of professional experience
1
Certification
Work History
Southern California Reproductive Center
Physician Liaison
2024.04 - Current (5 months)
Job overview
- Directed external business development efforts to increase patient referrals and expand SCRC's network of referring physicians
- Fostered and maintained strategic relationships with healthcare providers, ensuring effective communication and collaboration to optimize patient care
- Created a database through excel to monitor numbers along with updated model projections
- Analyzed market trends and referral data to identify growth opportunities and enhance outreach strategies
- Led initiatives to enhance SCRC's presence within the medical community, including organizing events and informational sessions for potential referring partners
- Collaborated with internal teams to align marketing strategies with business objectives and ensure consistent messaging across all platforms.
- Conducted thorough assessments of existing referral sources'' strengths and weaknesses, allowing for targeted improvements in outreach efforts.
- Improved patient referral rates by establishing and maintaining strong relationships with healthcare providers.
- Streamlined communication between physicians and hospital staff, ensuring accurate transfer of patient information.
- Enhanced the overall efficiency of the referral process by implementing new software solutions for tracking patient data.
- Collaborated with marketing teams to develop targeted materials promoting services offered by the practice or hospital.
- Brought stability to analytics group and delivered sustainable data for use with primary care physicians on cost of care strategies.
Locayt
Real Estate Marketing Manager
2022.04 - 2024.05 (2 years & 1 month)
Job overview
- Developed comprehensive marketing strategies, increasing referrals and leads by 40% and reducing leasing times by 10%
- Organized events for leads and clients to foster networking, share knowledge, and strengthen relationships, ultimately leading to increased leads and collaboration
- Led digital marketing campaigns to enhance online visibility and engagement through educating and fostering trust and confidence in referrals
- Conducted market analysis for better alignment with audience needs
- Managed a large team, analyzed referral data, tracked key performance metrics, and generated reports to measure the effectiveness and inform strategic decision-making
- Coordinated with external agencies to ensure marketing services delivery within budget
- Monitored employee work to assess performance and identify knowledge gaps
- Prepared schedules and assignments to meet short- and long-term business demands.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Millennium Santa Monica
Leasing and Relations Manager
2020.10 - 2022.04 (1 year & 6 months)
Job overview
- Achieved an 85% increase in lease signings year-over-year through the implementation of strategic leasing strategies
- Enhanced sales performance by training and mentoring the leasing team
- Adapted leasing strategies based on comprehensive market research to meet changing market demands
- Negotiated lease terms with prospective tenants, securing mutually beneficial agreements
- Researched rental trends and demographics in their market area
- Established and nurtured relationships with key stakeholders, prospects, residents, and investors
- Networked and collaborated with local businesses and organizations to attract tenants
- Promoted services to attract clients or patients through marketing and strategic plans to showcase available properties
- Negotiation strategies to secure agreements and contracts
- Monitored models, leasing office, and amenities along with staff to ensure adherence to company standards and present a professional image
- Provided resident and prospect customer service to clients along with high-level resident relations.
- Cross-trained existing employees to maximize team agility and performance.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
Education
Davis And Elkins College Elkins, WV
Bachelor of Science from Political Science
05.2020
University Overview
Davis And Elkins College Elkins, WV
Bachelor of Science from Sustainability Studies
05.2020
University Overview
Skills
- Leasing and Sales Expertise
- Property Management Software
- Negotiation and Closing Skills
- Customer Relationship Management
- Team Leadership/Training
- Communication & Interpersonal Skills
- Market Research and Analysis/Marketing and Advertising
- External Business Development
- Referral Network Expansion
- Marketing Direction
- Effective written and verbal communication
- Brand Awareness
- CRM proficiency
- Performance Tracking
- Competitor Analysis
- Industry Trends
- Math skills and analytics
- Strategic methods
- Patient volume promotion
- Attention to Detail
- Problem-solving abilities
- Excellent Communication
- Reliability
Certification
- Certified Apartment Leasing Professional (CALP)
- Gracehill Training LMS CPR/AED Certifications, Red Cross
References
References
- Greg Cogut, Climate Finance Program Director, 7th Generation Advisors, (914) 282-6328
- Rob Smith, Partner, VC Investment Firm, (650) 799-8077
- Garret Yargeau, Director of Marketing, Harbor Freight Tools, (413) 537-0087
- Sabrina Piccinini, Property Manager, (914) 325-0446
- Daniel Engle, Broker/Real Estate Agent, (310) 570-6451
- Fara Anzures, Nurse Practitioner, UCLA, (310) 741-0922
Languages
Spanish
Professional Working
Polish
Full Professional
Timeline
Physician Liaison
Southern California Reproductive Center
2024.04 - Current (5 months)
Real Estate Marketing Manager
Locayt
2022.04 - 2024.05 (2 years & 1 month)
Leasing and Relations Manager
Millennium Santa Monica
2020.10 - 2022.04 (1 year & 6 months)
Davis And Elkins College
Bachelor of Science from Political Science
Davis And Elkins College
Bachelor of Science from Sustainability Studies
- Certified Apartment Leasing Professional (CALP)
- Gracehill Training LMS CPR/AED Certifications, Red Cross
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